Subway

Is Your Brand Star Struck?

Zaxby’s has Doris Roberts, Terry Bradshaw, and Ryan Stiles. Subway has Apolo Anton Ohno, Michael Phelps, and Blake Griffin. Now Starbucks and Lady Gaga are teaming up. The question remains, however, whether star power in a quick serve’s marketing efforts can add up to big sales.

To fully harness the powerful influence of a celebrity, experts say, quick-serve operators must clearly define the role of that celebrity, not just go for the instant name recognition.

Boardwalk Franchisees Set to Open 120 Locations

Boardwalk Fresh Burgers & Fries has finalized three new master franchise deals with experienced developers for 100 new restaurants across Northern New Jersey, Alabama, Indiana, and Kentucky. The three new development agents will open a mix of franchised and sub-franchised restaurants in their respective territories. The deals are the latest in a series of large, master Boardwalk territories secured by seasoned multi-unit restaurant developers. Boardwalk Fresh Burgers & Fries currently has nine restaurants in seven US states, and more than 300 additional restaurants in development.

Subway Debuts Crisp Chicken Sub, Yogurt Parfait

Subway will be rolling out a limited-time offer, the oven crisp chicken sub, a first of its kind in the industry. The sub is a baked chicken product with the taste of fried chicken, without the fat or the frying. A 6-inch oven crisp chicken sub has only seven grams of fat if ordered on Subway’s new, calcium- and Vitamin D-fortified bread. The oven crisp chicken sub debuts August 15 and is availablue until September 30.

Subway Selects 2011 Franchisees of the Year

The SUBWAY restaurant chain is proud to announce that it has named 12 outstanding franchisees as recipients of its 2011 Franchisee of the Year awards and three highly respected members of its development community as recipients of its Development Agent of the Year awards during the company's recent convention in San Francisco.  

Subway Donates $10,000 to Weather Victims in Alabama

SUBWAY Restaurants presented the West Alabama Food Bank with a $10,000 donation to feed disaster victims in and around Tuscaloosa, Alabama. The announcement comes after violent storms tore through the region this spring, killing dozens of people and leaving hundreds displaced and hungry amongst massive damage.

Franchising Remains Dependable Growth Strategy

As the restaurant industry seeks growth during a sluggish economic recovery, a new report by Technomic and Restaurant Finance Monitor finds franchising of restaurant brands continues to be a major avenue pursued by chains. As a result of the recession franchisors began commonly offering incentives such as credit support and fee reductions to lure investors, and those practices have continued as traditional sources of credit are still not easy to come by for many potential franchisees.

Subway Selects PXtech For POS Management

Subway announced a multi-year, global relationship with UK-based IT solutions developer, PXtech.

The partnership will see exciting new management tools delivered to the nearly 35,000 Subway stores worldwide being powered by the latest innovative technologies, including PXtech's PXportal business intelligence system.

The implementation of the PXportal system technology will provide Subway franchisees with online access to real-time data from their point of sale systems across multiple stores.

Top 50 Breakdown by Market Segments

The top quick-serve and fast-casual brands in the nation.

Top 50 Sorted by Change in Units

The top quick-serve and fast-casual brands in the nation.

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