In addition to its many healthier offerings, Subway has now added calcium and vitamin D fortified bread to its menu, announces Mark Christiano, Subway brand's global baking specialist.
Now, each 6-inch serving of bread in the 24,000-plus U.S. restaurants provides 30 percent of the daily recommended value of calcium and 20 percent of the daily recommended value of vitamin D.
Quail Digital has launched its Q-Pro5 all-in-one drive-thru headset system in North America. Available since 2010 in other markets, the system arrives in the U.S.with strong reviews and excellent features for comfort, durability, and efficiency.
In the hands of the quick-service restaurant operator, price might be the ultimate weapon, the key ingredient to swing a customer and prompt a purchase in today’s dollar-conscious market.
And the quick-service industry knows it all too well, an awareness that has sparked a decades-long raging debate about what cheap food—a term used here to describe price rather than a judgment on food quality—does for a restaurant brand, its operators, and the consumer.
Subway was recently named the top quick serve for health-conscious consumers, and the chain has long carried a health halo for its menu offerings and customizable format.
Tony Pace, senior vice president and chief marketing officer of the Subway Franchisee Advertising Fund Trust, spoke with QSR’s Sam Oches about how Subway’s healthy image plays into the marketing efforts for its more than 24,000 U.S. stores.
Subway, which recently passed McDonald’s as the world’s largest restaurant chain, is capturing more than 76 percent of the health-oriented purchases made at major fast food restaurants.
This is among the findings of QSRDNA, a massive independent benchmark survey of the annual shopping habits of more than 15,000 quick-serve restaurant (QSR) customers conducted by CustomersDNA, a marketing and research consulting firm.
For some, it’s an average sales-to-investment ratio nearing 2:1, dedicated corporate support that helps franchisees succeed, or a distinctive niche that carries marketplace allures.
For others, a good franchise deal boasts recent growth despite the nation’s economic woes, stable leadership that ensures consistent strategy, or consumer satisfaction ratings highlighting consumer interest.