Subway

Health at the Heart of New Subway Sponsorship

Subway, the world’s largest restaurant chain, announced its sponsorship of the American College of Cardiology (ACC) CardioSmart National Care Initiative, which promotes awareness and heart healthiness. The sponsorship is exclusive to Subway among quick-service restaurants.

As part of the relationship with the ACC, Subway restaurants will support the CardioSmart National Care Initiative, a patient-centered campaign to engage people to play an active role in their own heart health and empower them to make better lifestyle choices.

How to Spot a Good (& Bad) Brand Extension

What do Bic underwear, Harley-Davidson wine coolers, and Jamba Juice soup have in common? They’re all ways companies have tried to extend their brands—and they all failed.

It shouldn’t have been a surprise that the rough and manly image of the Harley brand wouldn’t fit with the light and girly product attributes of a wine cooler, but the fates of other brand extensions are harder to predict.

Social Media Users Love Subway the Most

Subway is the most loved fast food chain in the U.S. according to Amplicate, an online-opinion collating resource that accounts for more than 78 million public opinions of social media users.

With a positive rating of 76 percent as expressed on Twitter, Facebook, and Amplicate, more than 6,100 positive opinions were made about the restaurant over the past 3 months.

Subway Grows to 600 in LA

Subway opened its 600th Los Angeles location. The location was opened by multi-unit Subway franchisees, Parvis Mohammadi, Mehrangiz Goodarzi, and Sharab Siegel, and is located inside Union Station.

“We are thrilled to have the privilege of opening the 600th Subway restaurant in Los Angeles and appreciate all the support from our valued customers, as well as the staff of the local Subway development office. Without them, we would not be here today,”  Mohammadi says.

Using Noodles as Entrées

Just how much do human beings love a great bowl of noodles? Ask Wang Cong-yuan.

According to a December report in The Wall Street Journal, the highly regarded Taiwanese restaurateur charges about $324 for a bowl of his best beef noodles, which includes different cuts of beef from Japan, Australia, the U.S., and Brazil, in addition to 120 grams of noodles and some broth. The price was reportedly dictated by his own customers, who said $324 was the amount they’d be willing to pay for Wang’s finest product.

Who's the Face of Your Brand?

Marketing executives have known for years that using hard-at-work, nice-looking, real employees in a TV spot can symbolize a brand’s corporate commitment to quality and service. But any marketer getting ready to take this idea to his ad people should first take some time to consider that using real employees in a brand’s advertising can be a tricky proposition.

Report: Keep It Simple, Like Subway

Subway was the top quick serve in a recent study measuring consumer perceptions of the “simplicity” of various brands.

The Global Brand Simplicity Index from strategic branding firm Siegel+Gale gauged more than 6,000 consumers’ opinions of what brands made their lives simpler. In the U.S., five quick-serve brands cracked the top 10: Subway at No. 2, McDonald’s at No. 3, Dunkin’ Donuts at No. 4, Burger King at No. 5, and Starbucks at No. 9.

Netflix was the top overall brand in the U.S.

Battling Back Against Winter

Quick serves find ways to fight off the winter blues as signs of spring approach.

Since mid-December, seven major snow storms have hit states all over the U.S., from the Northeast to the West Coast and everywhere in between.

This bleak weather “has literally dimmed the bulb on the restaurant business pretty much across the board,” says David Crane, CEO of BlueSky Local, a slow sales response solution for restaurants.

BlueSky’s research finds that almost 75 percent of surveyed restaurant owners report that changes in weather result in at least a 10 percent sales decrease.

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