Subway

More Sodium Reductions to Come at Subway?

The corporate dietitian for Subway says the sodium reductions across the sandwich chain’s menu took years to accomplish, but that the company isn’t done lowering sodium levels just yet.

Subway announced last week that it had reduced sodium by 28 percent in its Fresh Fit sandwich choices, and by 15 percent across the board. Lanette Kovachi, who helped spearhead the sodium reductions for Subway, says more sodium reductions should be announced in the next year.

Salt for Subway? Cut It Out

 

Subway restaurants, the world’s largest restaurant chain, announced a 28 percent reduction of sodium in Subway Fresh Fit sandwich choices. In addition to the sodium reductions on the Subway Fresh Fit menu, the brand has removed 15 percent of sodium across the board in its core sandwiches to provide customers more nutritious options and help lower sodium intake on a national scale.

The reduced sodium offerings will eliminate 450 tons of sodium each year compared to sodium levels three years ago.

Health at the Heart of New Subway Sponsorship

Subway, the world’s largest restaurant chain, announced its sponsorship of the American College of Cardiology (ACC) CardioSmart National Care Initiative, which promotes awareness and heart healthiness. The sponsorship is exclusive to Subway among quick-service restaurants.

As part of the relationship with the ACC, Subway restaurants will support the CardioSmart National Care Initiative, a patient-centered campaign to engage people to play an active role in their own heart health and empower them to make better lifestyle choices.

How to Spot a Good (& Bad) Brand Extension

What do Bic underwear, Harley-Davidson wine coolers, and Jamba Juice soup have in common? They’re all ways companies have tried to extend their brands—and they all failed.

It shouldn’t have been a surprise that the rough and manly image of the Harley brand wouldn’t fit with the light and girly product attributes of a wine cooler, but the fates of other brand extensions are harder to predict.

Social Media Users Love Subway the Most

Subway is the most loved fast food chain in the U.S. according to Amplicate, an online-opinion collating resource that accounts for more than 78 million public opinions of social media users.

With a positive rating of 76 percent as expressed on Twitter, Facebook, and Amplicate, more than 6,100 positive opinions were made about the restaurant over the past 3 months.

Subway Grows to 600 in LA

Subway opened its 600th Los Angeles location. The location was opened by multi-unit Subway franchisees, Parvis Mohammadi, Mehrangiz Goodarzi, and Sharab Siegel, and is located inside Union Station.

“We are thrilled to have the privilege of opening the 600th Subway restaurant in Los Angeles and appreciate all the support from our valued customers, as well as the staff of the local Subway development office. Without them, we would not be here today,”  Mohammadi says.

Using Noodles as Entrées

Just how much do human beings love a great bowl of noodles? Ask Wang Cong-yuan.

According to a December report in The Wall Street Journal, the highly regarded Taiwanese restaurateur charges about $324 for a bowl of his best beef noodles, which includes different cuts of beef from Japan, Australia, the U.S., and Brazil, in addition to 120 grams of noodles and some broth. The price was reportedly dictated by his own customers, who said $324 was the amount they’d be willing to pay for Wang’s finest product.

Who's the Face of Your Brand?

Marketing executives have known for years that using hard-at-work, nice-looking, real employees in a TV spot can symbolize a brand’s corporate commitment to quality and service. But any marketer getting ready to take this idea to his ad people should first take some time to consider that using real employees in a brand’s advertising can be a tricky proposition.

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