Subway was the top quick serve in a recent study measuring consumer perceptions of the “simplicity” of various brands.
The Global Brand Simplicity Index from strategic branding firm Siegel+Gale gauged more than 6,000 consumers’ opinions of what brands made their lives simpler. In the U.S., five quick-serve brands cracked the top 10: Subway at No. 2, McDonald’s at No. 3, Dunkin’ Donuts at No. 4, Burger King at No. 5, and Starbucks at No. 9.
Netflix was the top overall brand in the U.S.