Subway

Subway Grows to 600 in LA

Subway opened its 600th Los Angeles location. The location was opened by multi-unit Subway franchisees, Parvis Mohammadi, Mehrangiz Goodarzi, and Sharab Siegel, and is located inside Union Station.

“We are thrilled to have the privilege of opening the 600th Subway restaurant in Los Angeles and appreciate all the support from our valued customers, as well as the staff of the local Subway development office. Without them, we would not be here today,”  Mohammadi says.

Using Noodles as Entrées

Just how much do human beings love a great bowl of noodles? Ask Wang Cong-yuan.

According to a December report in The Wall Street Journal, the highly regarded Taiwanese restaurateur charges about $324 for a bowl of his best beef noodles, which includes different cuts of beef from Japan, Australia, the U.S., and Brazil, in addition to 120 grams of noodles and some broth. The price was reportedly dictated by his own customers, who said $324 was the amount they’d be willing to pay for Wang’s finest product.

Who's the Face of Your Brand?

Marketing executives have known for years that using hard-at-work, nice-looking, real employees in a TV spot can symbolize a brand’s corporate commitment to quality and service. But any marketer getting ready to take this idea to his ad people should first take some time to consider that using real employees in a brand’s advertising can be a tricky proposition.

Report: Keep It Simple, Like Subway

Subway was the top quick serve in a recent study measuring consumer perceptions of the “simplicity” of various brands.

The Global Brand Simplicity Index from strategic branding firm Siegel+Gale gauged more than 6,000 consumers’ opinions of what brands made their lives simpler. In the U.S., five quick-serve brands cracked the top 10: Subway at No. 2, McDonald’s at No. 3, Dunkin’ Donuts at No. 4, Burger King at No. 5, and Starbucks at No. 9.

Netflix was the top overall brand in the U.S.

Battling Back Against Winter

Quick serves find ways to fight off the winter blues as signs of spring approach.

Since mid-December, seven major snow storms have hit states all over the U.S., from the Northeast to the West Coast and everywhere in between.

This bleak weather “has literally dimmed the bulb on the restaurant business pretty much across the board,” says David Crane, CEO of BlueSky Local, a slow sales response solution for restaurants.

BlueSky’s research finds that almost 75 percent of surveyed restaurant owners report that changes in weather result in at least a 10 percent sales decrease.

Subway's Valentine's Gift to You: Free Cookies

Subway, the world's largest sub sandwich franchise, will host a national Free Cookie Day at all U.S. locations on Monday, February 14. With this promotion, a complimentary cookie will be included with any purchase.

The event is taking place during FebruANY, the month-long Subway restaurant promotion in which any regular footlong sandwich on the menu is available for only $5 during the month of February.

Subway Co-Founder Helps Out in Connecticut

The Frederick A. DeLuca Foundation—a private foundation created by Subway's president and co-founder, Fred DeLuca—awarded grants and scholarships to nearly 180 Connecticut organizations.

“I’m very pleased that we are able to lend a hand to deserving regional schools and associations for the 13th year in a row by allocating more of our grant resources than ever before,” DeLuca says.

The Franchising World Goes Social

A franchise tool launching next week hopes to connect prospective franchisees with franchisors via an online hub that leads hopeful entrepreneurs to the business purchase process—with a little help from social networking.

Tom Hochstatter, cofounder of FranchiseProcess LLC, says the online FranchiseProcess tool helps franchisee hopefuls “get to the starting line of the reward process for a franchise” by guiding them through all of the initial groundwork, like getting finances in order and finding attorneys and accountants.

Four Tips to Make Your Company Outlive You

After running nuclear reactors for submarines, Loren Goodridge was ready to be his own boss. Navy alum Goodridge became a Subway franchisee in 1992, and has since been recognized for his strategic planning skills by Subway CEO Fred DeLuca and grown his franchise company to 20 units. Armed with military-refined leadership skills and a strong sense of entrepreneurship, Goodridge continues to actively strategize for his units and push for continual, productive growth for both his business and the Subway brand.

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