Coming on the heels of last week’s success in Arkansas, the Summit Group Communications (TSG) won five more Subway restaurant markets in Missouri and Kansas. In Missouri, TSG will take over all advertising and public relations for Subway stores in St. Joseph, Joplin, Springfield, and Kansas City. The Kansas markets include Topeka and Kansas City.
Beef, pork, poultry, and seafood may be the staples of the limited-service restaurant industry, but non-meat items aren’t taking a back seat on the menu these days. Although vegetarians make up a small percentage of the American dining population, an increasing number of consumers are deciding to eat less meat.
“Ten years ago, it might have seemed like a fad, with just a small population, but it’s been constantly increasing,” says Jesse Gideon, corporate chef and chief operating officer for Fresh To Order, a 10-unit fast-casual chain based in Atlanta.
Subway Restaurants and MTV released the results of a joint survey uncovering new insights into Millennial generation health perceptions. According to the survey, trends show that the overwhelming share of young people view their eating habits as needing room for improvement, with 80 percent admitting that while they sometimes eat healthy foods, they don’t go out of their way to avoid the bad ones. Additionally, one third of respondents say they have either pressured others or have been pressured by peers for not eating healthy.
Millennials. Ever heard of ’em?
Of course you have. Millennials are all anyone in foodservice can talk about right now, the crème de la crème of today’s coveted customer demographics. Depending on whom you ask, they might be 20 years old or they might be 35 years old; studies vary on what, exactly, the age range for Millennials should be. But there’s no doubt that whatever their age and whatever you call them, the young, pre-family customers of today are driving food trends and throwing quick-service brands into a tizzy of new product development and promotional innovation.
With everything from marketing and branding to menu development and promotions capturing the attention of quick-service brands and operators, it often seems like packaging doesn’t get its due. But as consumers become more sophisticated and discerning about where they spend their time and money, brands are discovering that packaging has the potential to be the differentiator that captures share of stomach.
Subway announced the launch of the Fiery Footlong Collection, featuring Creamy Sriracha Sauce, blending spicy chili peppers to heat up customers’ sandwiches as cold weather season begins.
The SUBWAY restaurant chain, purveyor of customizable, made-to-order submarine sandwiches, and now one of the world’s largest restaurant chains, has reached the milestone of 3,000 open and operating locations throughout Canada, providing job and career opportunities to approximately 30,000 people.
Subway Restaurants announced it will continue its partnership with the non-profit organization Wounded Warrior Project (WWP) during this upcoming Veterans Day and will endorse a full range of programs and services for this generation of wounded service men and women and their families.
Consumers are bombarded with advertisements every day, from commercials during their favorite TV shows to sponsored Facebook ads on their newsfeed.
Rather than getting lost in the shuffle, limited-service brands are looking to a new approach to marketing to increase their brand awareness and build trust with consumers: content marketing.
Content marketing goes beyond the traditional promotions, menu development shout-outs, and marketing campaigns and provides a brand’s customers with content and information that they actually need and want.
Giving back is part of the mantra of McLean, Virginia-based Subway Development Corporation of Washington (SDC). As members of the SUBWAY development office covering Virginia, Delaware, most of Maryland, and the District of Columbia, they know that charity plays a large role in the corporate culture of the world’s largest restaurant chain.