Subway

Beyond the Promo

Consumers are bombarded with advertisements every day, from commercials during their favorite TV shows to sponsored Facebook ads on their newsfeed.

Rather than getting lost in the shuffle, limited-service brands are looking to a new approach to marketing to increase their brand awareness and build trust with consumers: content marketing.

Content marketing goes beyond the traditional promotions, menu development shout-outs, and marketing campaigns and provides a brand’s customers with content and information that they actually need and want.

Subway Region Raises $360K for Diabetes

Giving back is part of the mantra of McLean, Virginia-based Subway Development Corporation of Washington (SDC). As members of the SUBWAY development office covering Virginia, Delaware, most of Maryland, and the District of Columbia, they know that charity plays a large role in the corporate culture of the world’s largest restaurant chain.

Subway Recognizes Franchisee and Developer Achievements

The Subway chain, which has about 19,000 franchisees worldwide, has named seven outstanding franchisees as recipients of its 2013 Franchisee of the Year awards and three highly respected members of its development community as recipients of its Development Agent of the Year awards during the company's recent convention in Nashville, Tennessee.

Key to Millennial Engagement

Traditional and social media are no longer sure-fire ways to attract younger consumers.

Taco Bell sponsored a film focused on popular rock band Passion Pit.
Indie band Passion Pit perform as part of Taco Bell's new film "Hello Everywhere."

Today’s young adults and teenagers—Millennials and Gen Z—are a coveted consumer demographic in quick service and are driving industry trends. Reaching these consumers, however, is an evolving process, especially since some experts believe traditional media and Facebook use are on the decline among members of those demographics.

A few quick-serve and fast-casual concepts have caught on to the trend and are trying outside-the-box marketing tactics to attract younger consumers.

Subway Debuts Garlic Bread Just in Time for Subtember

Customers can soon enjoy the SUBWAY restaurant chain’s latest innovation, new Garlic Bread, which will be available for a limited-time this fall, beginning Sunday, September 1. Joining the latest savory addition is the return of the fan favorite $5 Any Regular FOOTLONG offer.

 

Back by popular demand, SUBWAY sandwich lovers can now treat themselves to a choice of 22 made-to-order $5 FOOTLONG varieties, like the SUBWAY Melt, Turkey & Black Forest Ham, and Oven Roasted Chicken.

Built by Design

When it comes to all-American food like salads, sandwiches, and burgers, we all have our own version of perfect.

Assembly-line quick-service concepts are making sure customers have the ability to create that perfect menu item. By offering an array of fresh, quality ingredients—from conventional to gourmet—with the option to start from scratch or customize an existing menu item, build-your-own brands are introducing flavors and flavor combinations that engage, entice, and satisfy every palate.

Subway Celebrates Successful Partnership with Disney

SUBWAY restaurants recognized The Walt Disney Studios for outstanding brand collaboration at the recent SUBWAY Convention in Nashville, Tennessee.

 

Closely shared values of family have fueled the SUBWAY-Disney relationship throughout the years and through various film properties.

 

DTT Customer Named Subway Franchisee of the Year

DTT is pleased to announce that long-term customers, Amir and Hania Yazdi, were named Multi-Unit National Franchisee of the Year at the 2013 SUBWAY Convention in Nashville, Tennessee. As a multi-store operator with locations all across Southern California, Yazdi has experienced incredible growth over the past few years and taken great advantage of DTT’s suite of services including POS integration, MyDTT, and Video Exception reports, among others.

 

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