Subway

Key to Millennial Engagement

Traditional and social media are no longer sure-fire ways to attract younger consumers.

Taco Bell sponsored a film focused on popular rock band Passion Pit.
Indie band Passion Pit perform as part of Taco Bell's new film "Hello Everywhere."

Today’s young adults and teenagers—Millennials and Gen Z—are a coveted consumer demographic in quick service and are driving industry trends. Reaching these consumers, however, is an evolving process, especially since some experts believe traditional media and Facebook use are on the decline among members of those demographics.

A few quick-serve and fast-casual concepts have caught on to the trend and are trying outside-the-box marketing tactics to attract younger consumers.

Subway Debuts Garlic Bread Just in Time for Subtember

Customers can soon enjoy the SUBWAY restaurant chain’s latest innovation, new Garlic Bread, which will be available for a limited-time this fall, beginning Sunday, September 1. Joining the latest savory addition is the return of the fan favorite $5 Any Regular FOOTLONG offer.

 

Back by popular demand, SUBWAY sandwich lovers can now treat themselves to a choice of 22 made-to-order $5 FOOTLONG varieties, like the SUBWAY Melt, Turkey & Black Forest Ham, and Oven Roasted Chicken.

Built by Design

When it comes to all-American food like salads, sandwiches, and burgers, we all have our own version of perfect.

Assembly-line quick-service concepts are making sure customers have the ability to create that perfect menu item. By offering an array of fresh, quality ingredients—from conventional to gourmet—with the option to start from scratch or customize an existing menu item, build-your-own brands are introducing flavors and flavor combinations that engage, entice, and satisfy every palate.

Subway Celebrates Successful Partnership with Disney

SUBWAY restaurants recognized The Walt Disney Studios for outstanding brand collaboration at the recent SUBWAY Convention in Nashville, Tennessee.

 

Closely shared values of family have fueled the SUBWAY-Disney relationship throughout the years and through various film properties.

 

DTT Customer Named Subway Franchisee of the Year

DTT is pleased to announce that long-term customers, Amir and Hania Yazdi, were named Multi-Unit National Franchisee of the Year at the 2013 SUBWAY Convention in Nashville, Tennessee. As a multi-store operator with locations all across Southern California, Yazdi has experienced incredible growth over the past few years and taken great advantage of DTT’s suite of services including POS integration, MyDTT, and Video Exception reports, among others.

 

The Grass is Always Greener

When customers stroll into Raj Pannu’s Subway store in LaPlace, Louisiana, they’re excited to find the lights react to motion sensors. They love the chairs and tables made from refurbished material, and they’re even impressed by the water-saving toilets.

A Subway franchisee for 18 years, Pannu ensured her sixth store was certified green by the U.S. Green Building Council. She crunched the numbers before going for the LEED certification, and her efforts paid off: She now saves $300–$400 in electricity and $70–$80 in water each month.

Subway Hosts Annual Sub Jammers Competition

SUBWAY Sandwich Artist Nitasha Truss, from Tuscon, Arizona, is the 2013 Sub Jammers Champion, taking first place in a field of about 140 Sandwich Artists from around the world at the brand’s recent annual Convention in Nashville, Tennessee.

 

Already the fastest and friendliest workers in the quick service industry, the Sub Jammers are judged on speed, sandwich appearance, ingredient distribution, and accuracy.

 

Subway Lands Pelé as New Spokesperson

SUBWAY Restaurants introduced international soccer icon Pelé as the brand’s newest “Famous Fan”. Commonly recognized as the greatest soccer player in history, the Brazilian hero is known and loved throughout the world. He joins a wide-ranging list of athletes with champion pedigrees including Michael Phelps, Apolo Ohno, Nastia Liukin, Ryan Howard, and Justin Tuck, who eat at and work with, SUBWAY Restaurants.

 

Subway and Lionsgate Team Up for The Hunger Games

SUBWAY restaurants and Lionsgate (LGF), a leading global entertainment company, announced that SUBWAY will be the exclusive restaurant promotional destination for the film "The Hunger Games: Catching Fire," the highly anticipated second installment of the global blockbuster "The Hunger Games"film franchise. "The Hunger Games: Catching Fire" will open in theaters worldwide on November 22.

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