As of February 15, 2000, the Subway Franchisee Advertising Fund Trust (SFAFT) has awarded its national media agency-of-record account to MediaCom (New York).
Subway has teamed up with Warner Brothers, producers and distributors of entertainment products, to celebrate the "Mil-Looney-Um" from November 15 1999 through January 2, 2000.
As many Americans struggle to keep their weight-related New Year's resolutions, Subway has teamed up with Tae-Bo progenitor and fitness guru Billy Blanks for a new promotion.
Jared Fogle took an unusual approach to losing some of his 425 pounds. He decided to go out for a sandwich. In fact, he visited a Subway restaurant twice daily for the next year, dropping an amazing 245 pounds in the process.
Marketing consultant Dick Meyer explains the magic behind his Subway growth strategies.By Pam Whitfield
Subway franchisee Wendell Rowell knows that creative marketing is key to his the success of his store.
National quick-service restaurant chains are reaching out to help victims of Hurricane Katrina in Alabama, Louisiana, and Mississippi.