Subway

Subway Celebrates Successful Partnership with Disney

SUBWAY restaurants recognized The Walt Disney Studios for outstanding brand collaboration at the recent SUBWAY Convention in Nashville, Tennessee.

 

Closely shared values of family have fueled the SUBWAY-Disney relationship throughout the years and through various film properties.

 

DTT Customer Named Subway Franchisee of the Year

DTT is pleased to announce that long-term customers, Amir and Hania Yazdi, were named Multi-Unit National Franchisee of the Year at the 2013 SUBWAY Convention in Nashville, Tennessee. As a multi-store operator with locations all across Southern California, Yazdi has experienced incredible growth over the past few years and taken great advantage of DTT’s suite of services including POS integration, MyDTT, and Video Exception reports, among others.

 

The Grass is Always Greener

When customers stroll into Raj Pannu’s Subway store in LaPlace, Louisiana, they’re excited to find the lights react to motion sensors. They love the chairs and tables made from refurbished material, and they’re even impressed by the water-saving toilets.

A Subway franchisee for 18 years, Pannu ensured her sixth store was certified green by the U.S. Green Building Council. She crunched the numbers before going for the LEED certification, and her efforts paid off: She now saves $300–$400 in electricity and $70–$80 in water each month.

Subway Hosts Annual Sub Jammers Competition

SUBWAY Sandwich Artist Nitasha Truss, from Tuscon, Arizona, is the 2013 Sub Jammers Champion, taking first place in a field of about 140 Sandwich Artists from around the world at the brand’s recent annual Convention in Nashville, Tennessee.

 

Already the fastest and friendliest workers in the quick service industry, the Sub Jammers are judged on speed, sandwich appearance, ingredient distribution, and accuracy.

 

Subway Lands Pelé as New Spokesperson

SUBWAY Restaurants introduced international soccer icon Pelé as the brand’s newest “Famous Fan”. Commonly recognized as the greatest soccer player in history, the Brazilian hero is known and loved throughout the world. He joins a wide-ranging list of athletes with champion pedigrees including Michael Phelps, Apolo Ohno, Nastia Liukin, Ryan Howard, and Justin Tuck, who eat at and work with, SUBWAY Restaurants.

 

Subway and Lionsgate Team Up for The Hunger Games

SUBWAY restaurants and Lionsgate (LGF), a leading global entertainment company, announced that SUBWAY will be the exclusive restaurant promotional destination for the film "The Hunger Games: Catching Fire," the highly anticipated second installment of the global blockbuster "The Hunger Games"film franchise. "The Hunger Games: Catching Fire" will open in theaters worldwide on November 22.

All the World’s Your Stage

In February, Taco Bell made the long-awaited announcement that it would soon launch the Cool Ranch Doritos Locos Taco, a follow-up to 2012’s fanfare-inducing and record-shattering Doritos Locos Taco.

But it didn’t break the news through a press release or company statement. Instead, its nearly 10 million Facebook fans and close to 400,000 Twitter followers were privy to the information before any media outlet or competitor got their hands on it.

Mobile Makeover

Mobile marketing use increases as quick serves try to attract on-the-go customers.

Burger King used a geo location marketing campaign with its french fries launch.
Burger King used a geo-location marketing campaign with its french fries launch in 2011.

Quick-service operators increasingly have the ability to target their customers right where they are. The industry’s use of mobile marketing has grown exponentially over the last two years, and marketers are projected to spend $1.2 billion on mobile display advertising (not including smartphone apps, mobile coupons, and other mobile ads) by 2014, according to eMarketer.

Subway Franchisees Look to EZUniverse for Loss Prevention

EZUniverse Inc., a software development company, and Independent Purchasing Cooperative Inc. (IPC), the independent Subway franchisee-owned purchasing cooperative, revealed cooperation details regarding a store management platform called Subway Loss Prevention Surveillance System, now available to all 38,000 Subway restaurants worldwide.

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