Subway

Subway Lands Pelé as New Spokesperson

SUBWAY Restaurants introduced international soccer icon Pelé as the brand’s newest “Famous Fan”. Commonly recognized as the greatest soccer player in history, the Brazilian hero is known and loved throughout the world. He joins a wide-ranging list of athletes with champion pedigrees including Michael Phelps, Apolo Ohno, Nastia Liukin, Ryan Howard, and Justin Tuck, who eat at and work with, SUBWAY Restaurants.

 

Subway and Lionsgate Team Up for The Hunger Games

SUBWAY restaurants and Lionsgate (LGF), a leading global entertainment company, announced that SUBWAY will be the exclusive restaurant promotional destination for the film "The Hunger Games: Catching Fire," the highly anticipated second installment of the global blockbuster "The Hunger Games"film franchise. "The Hunger Games: Catching Fire" will open in theaters worldwide on November 22.

All the World’s Your Stage

In February, Taco Bell made the long-awaited announcement that it would soon launch the Cool Ranch Doritos Locos Taco, a follow-up to 2012’s fanfare-inducing and record-shattering Doritos Locos Taco.

But it didn’t break the news through a press release or company statement. Instead, its nearly 10 million Facebook fans and close to 400,000 Twitter followers were privy to the information before any media outlet or competitor got their hands on it.

Mobile Makeover

Mobile marketing use increases as quick serves try to attract on-the-go customers.

Burger King used a geo location marketing campaign with its french fries launch.
Burger King used a geo-location marketing campaign with its french fries launch in 2011.

Quick-service operators increasingly have the ability to target their customers right where they are. The industry’s use of mobile marketing has grown exponentially over the last two years, and marketers are projected to spend $1.2 billion on mobile display advertising (not including smartphone apps, mobile coupons, and other mobile ads) by 2014, according to eMarketer.

Subway Franchisees Look to EZUniverse for Loss Prevention

EZUniverse Inc., a software development company, and Independent Purchasing Cooperative Inc. (IPC), the independent Subway franchisee-owned purchasing cooperative, revealed cooperation details regarding a store management platform called Subway Loss Prevention Surveillance System, now available to all 38,000 Subway restaurants worldwide.

Subway, Checkers Execs Back for More on “Undercover Boss”

Subway chief development officer Don Fertman catches up with a Subway employee from his first appearance on "Undercover Boss".

One appearance on CBS’s hit show “Undercover Boss” just wasn’t enough for two quick-serve industry execs. That’s why Subway chief development officer Don Fertman and Checkers president and CEO Rick Silva are going back for round two this Friday.

The “Epic Bosses” episode catches up with nine executives from past seasons of “Undercover Boss”, taking a look at what they learned and how their brands have since changed.

Summit Group Communications Wins its 33rd Subway Market

The Summit Group Communications, the longest-running advertising and public relations firm in the state of Utah, has just won the business of the Detroit Subway restaurants market. With this addition, TSG now represents 33 Subway restaurant markets with more than 4,100 restaurants in 14 states.

CSPI Says Subway Does Kids' Meals Best

The Subway restaurant chain has been named, in a report by the nonprofit Center for Science in the Public Interest (CSPI), as the only restaurant chain in the country to meet the organization’s standards for children’s meals.

“One out of every three American children is overweight or obese, but it’s as if the chain restaurant industry didn’t get the memo,” says CSPI nutrition policy director Margo G. Wootan. “Most chains seem stuck in a time warp, serving up the same old meals based on chicken nuggets, burgers, macaroni and cheese, fries, and soda.”

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