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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Data: The Most Important Ingredient
How data analytics can take your restaurant to the next level.
Operators roll out more nutritious breads to appeal to health-conscious consumers.
Just What the Doctor Ordered
Brands leverage a health halo to serve up better-for-you fare in America’s health-care facilities.
Operators are finding ways to squeeze their brands into every nook and cranny this country has to offer, from schools and hospitals to markets, festivals, and casinos.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
To Discount or Not To Discount
Becoming overly committed to discounting produces long-term margin headaches.
Kick It Up a Notch
Hot, spicy menu items gaining popularity among diners.
The green movement isn’t losing steam; it’s just evolving. Here’s how operators are trying to refocus sustainability for the future.
Subway Celebrates Birthday With September Sub-Prizes
Today, Subway Restaurants, the world's largest restaurant chain, announced that it will celebrate its birthday by hosting a month-long Sub-prize Party...
Subway Names Outstanding Franchisees, Agents
The Subway restaurant chain recently recognized the achievements of several outstanding franchisees and developers, who each contributed to the brand’...
DTT Renews More Than 2,000 Subway Locations
For more than seven years, DTT has partnered with numerous Subway franchisees across the country to provide a comprehensive surveillance and loss prev...
Subway Adds Football Player LeGrand to Famous Fan Roster
SUBWAY, the official training restaurant of athletes everywhere including Michael Phelps, Apolo Ohno, Justin Tuck, Blake Griffin, and Robert Griffin I...
Quick Serves Make a Play for New Neighbors
When it comes to marketing, quick-serve companies have a host of demographics they try to get in front of: social media fanatics, Baby Boomers, Gen X-...
Subway is First QSR to Meet AHA Heart-Check Meal Criteria
Eating healthier just got easier at SUBWAY restaurants.
Sandwich Occasions on the Rise, Technomic Finds
Sandwiches are the cornerstone of lunch and dinner menus at both limited- and full-service restaurants, where they are offered more than any other ent...
Subway Leads Industry in Familiarity, Product Quality
When it comes to familiarity, product quality, and intent to purchase, consumers rank Subway higher than any other quick-service brand, according to a...
Subway to Open 1,200 Units in North America
With more than 2,000 franchisees actively searching for locations, the SUBWAY sandwich chain has aggressive growth plans for 2012.
Subway Ranks No. 10 Most Culturally Relevant Brand
Added Value, the global brand development and marketing insight consultancy, today revealed the results of its second-annual Cultural Traction survey,...
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