Subway

Cracking the NFL

The league’s signage rules are strict, leading brands to take advantage of TV broadcasts.

Wendy's tops list of restaurant brands fighting for broadcast exposure in 2011.
Wendy's topped list of restaurant brands fighting for broadcast exposure in 2011.

Now that football teams across the country are facing off in the NFL’s 2012 season, which kicked off last week, many quick serves are beginning a gridiron contest of their own.

Marketing and advertising efforts designed around the NFL are an increasingly hot commodity in the industry. But in the NFL, which has strict rules on branded stadium signage, getting in front of viewer eyeballs without buying commercial airtime is a tricky proposition. This has led several brands to develop broadcast partnerships as part of their NFL strategy.

Subway Honors Outstanding London Franchisee

Subway, the world’s largest restaurant chain in terms of number of locations, is proud to announce that it has named Hamed Al-Naqeeb of London as the recipient of the 2012 President’s Award.

Al-Naqeeb was presented the award by Subway President and cofounder Fred DeLuca at the recent 2012 Subway Convention in Orlando, Florida.

Originally from Kuwait, Al-Naqeeb comes from a family-business background in the manufacturing industry.

Two Birds, One Stone

Brands combine ever-important healthy eating and philanthropic efforts.

Kids' meal purchases at Chipotle in August helped the Veggie U nonprofit.
Kids' meal purchases at Chipotle in August helped the Veggie U nonprofit.

Healthy menu options and philanthropic efforts have become expected weapons in every quick serve’s arsenal over the last few years. Now, major brands are increasingly figuring out how to kill two birds with one stone by combining those efforts.

Chipotle Mexican Grill, for example, has helped spread the message about nutrition and sustainable agriculture in schools through a partnership with the Milan, Ohio–based nonprofit Veggie U.

Subway Celebrates Birthday With September Sub-Prizes

Today, Subway Restaurants, the world's largest restaurant chain, announced that it will celebrate its birthday by hosting a month-long Sub-prize Party throughout September, offering daily giveaways. 

Grand prizes include four 2013 Jeep Compass vehicles, 400 Kinect for Xbox 360 prize packs, 72 Florida beach getaways from Visit St. Petersburg/Clearwater, and Ultimate RadioShack Prize Packs including a laptop, tablet, e-reader, camera, computer speakers, wireless keyboard, printer, and headphones.

The Heart of an Entrepreneur

They say absence makes the heart grow fonder, and that’s never truer than when you keep entrepreneurs from their calling: to be in business for themselves, to chase a dream, and to follow their entrepreneur’s heart. An entrepreneur’s heart is full of passion and drive to get out there and make it happen, even when everyone else is telling you it can’t be done.

We entrepreneurs are literally prepared to give up the family farm for our dreams. Instead of giving up the farm, I gave up a prestigious job on Capitol Hill to open a sandwich shop.

DTT Renews More Than 2,000 Subway Locations

For more than seven years, DTT has partnered with numerous Subway franchisees across the country to provide a comprehensive surveillance and loss prevention solution. To date, DTT has renewed more than 2,000 Subway locations and supports more than 6,000 locations. 

“I was initially hesitant to sign on with DTT but very quickly recognized the comprehensive solution that they offer,” says Subway owner Larry Pollak. “With camera coverage, auditing, and remote viewing, I know my operation is truly covered.

Subway Adds Football Player LeGrand to Famous Fan Roster

SUBWAY, the official training restaurant of athletes everywhere including Michael Phelps, Apolo Ohno, Justin Tuck, Blake Griffin, and Robert Griffin III, is powering another inspirational athlete. Eric LeGrand, the former Rutgers defensive tackle who was most recently signed by the Tampa Bay Buccaneers, is the newest SUBWAY Famous Fan.

Like all of SUBWAY’s Famous Fans, LeGrand is a big fan of the brand. LeGrand has been eating SUBWAY's sandwiches for many years, including his favorite, the Black Forest Ham on Italian bread.

A Stamp of Good Health

Third-party certifications, like Subway’s new Heart-Check mark, help extend brands’ health halos.

Subway's menu now features the American Heart Association's heart check.
Subway's menu now features the American Heart Association's heart check.

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The American Heart Association’s (AHA) heart-check mark that has been on grocery-store products for 17 years is now extending to the restaurant industry, with a certain sandwich chain paving the way.

Last month, Subway became the first restaurant chain to participate in the AHA’s Heart-Check Meal Certification program, a two-year pilot program in which menu items that meet the required nutritional criteria can display the AHA’s Heart-Check mark.

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