Subway’s Virtual Reality

New store simulation game could be a promising franchise tool.

Subway's Global Challenge helps young leaders learn more about the business.

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It’s being compared to the Sims computer-game franchise and Facebook’s infamous Farmville game. But Subway’s new competition, which has participants creating their own virtual stores online, is handing out more than just token points; the program is also successfully engaging young entrepreneurs, giving the company an early look at talent, and offering prospects a quick and free education on the world’s largest quick-serve chain.

Subway Celebrates 10 Markets of the Year

At its annual Subway Team Operations Marketing & Planning (STOMP) Summit, Subway restaurants recognized 10 of 202 markets for their success and leadership by naming them Market of the Year.

Of those recognized, three markets are represented by The Summit Group Communications (TSG), the longest-running, independently owned advertising and public relations firm in the state of Utah.

McDonald's Has Best Service, Value, Consumers Say

In a recent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most commonly cited factors in determining which quick-service restaurant is visited most often are good value (58 percent), convenience (57 percent), low prices (53 percent), and fast service (51 percent).

Great-tasting food is only the eighth-most important factor in driving loyalty in this segment.

Help Wanted

According to the National Alliance to End Homelessness, more than 500,000 Americans endure homelessness each night, while countless thousands more are impoverished.

Many of these citizens live near a quick-serve concept, giving restaurateurs an opportunity to team up with nonprofits to help the less fortunate jumpstart a career in foodservice. The industry is using everything from franchisee incentives to culinary and life-skills training to transform lives and create careers for those who’ve fallen on hard times.

Subway Donates to WWP to Thank Veterans for Their Service

Jared "The Subway Guy" Fogle, left, hands a sandwich to Wycliffe Nyamoko, of the United States Army, at a Subway cafe at the Navy Exchange, Saturday, November 10, 2012, in Bethesda, Maryland. Nick Wass/Invision for Subway/AP Images

Subway Restaurants, the world’s largest restaurant chain, will partner with Wounded Warrior Project (WWP), a nonprofit organization whose mission is to honor and empower Wounded Warriors, and support its vision to foster the most successful and well-adjusted generation of wounded service members in our nation’s history.

Subway Goes Global with Tastes from Around the World

To celebrate National Sandwich Day on Saturday, November 3, the Subway sub sandwich and salad chain announced that it has opened its 38,000th location. This gives the brand a presence in 100 countries, providing approximately 380,000 jobs to Sandwich Artists around the world.

Serving more than 2.6 billion sandwiches a year, and with more than 37 million possible sandwich combinations, the chain also proudly adapts its menu and the ingredients used to create sandwiches that honor many of the local food traditions around the world.

For Subway and Dunkin' Donuts, Simple is Best

For three years running, the quick-service segment, including Subway, Dunkin’ Donuts, and McDonald’s, is considered one of the simplest industries by U.S. consumers (ranking No. 2 out of 25 industries) according to results from the third annual Global Brand Simplicity Index.

The study, released by global strategic branding firm Siegel+Gale, also found that despite their simplicity, quick-service restaurants stand to gain $2.6 billion more from consumers who said they are willing to pay more for even simpler experiences.

Subway Works with Disney to Promote Frankenweenie

Subway restaurant, the world’s largest restaurant chain, is bringing fans a little closer to the Disney magic this fall by collaborating with Disney on a promotion for the release of the highly anticipated, stop-motion animated feature, Frankenweenie, directed by Tim Burton and set to release on October 5. Every Subway Fresh Fit for Kids Meal will come with a Frankenweenie-inspired reusable bag and glow stick, the perfect Halloween accessory.

Subway Names Bob Grewal as Development Agent of the Year

The Subway restaurant chain, the world's largest restaurant brand in terms of number of worldwide locations, is proud to announce that it has named Bob Grewal, of Orange County, California, as the recipient of its 2012 Development Agent of the Year award for the chain’s Pacific Region, during the company’s recent convention in Orlando, Florida. Bob Grewal was also presented with this award in 2011 and is the only development agent that has won this same recognition back to back.