Subway

DTT Renews More Than 2,000 Subway Locations

For more than seven years, DTT has partnered with numerous Subway franchisees across the country to provide a comprehensive surveillance and loss prevention solution. To date, DTT has renewed more than 2,000 Subway locations and supports more than 6,000 locations. 

“I was initially hesitant to sign on with DTT but very quickly recognized the comprehensive solution that they offer,” says Subway owner Larry Pollak. “With camera coverage, auditing, and remote viewing, I know my operation is truly covered.

Subway Adds Football Player LeGrand to Famous Fan Roster

SUBWAY, the official training restaurant of athletes everywhere including Michael Phelps, Apolo Ohno, Justin Tuck, Blake Griffin, and Robert Griffin III, is powering another inspirational athlete. Eric LeGrand, the former Rutgers defensive tackle who was most recently signed by the Tampa Bay Buccaneers, is the newest SUBWAY Famous Fan.

Like all of SUBWAY’s Famous Fans, LeGrand is a big fan of the brand. LeGrand has been eating SUBWAY's sandwiches for many years, including his favorite, the Black Forest Ham on Italian bread.

A Stamp of Good Health

Third-party certifications, like Subway’s new Heart-Check mark, help extend brands’ health halos.

Subway's menu now features the American Heart Association's heart check.
Subway's menu now features the American Heart Association's heart check.

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The American Heart Association’s (AHA) heart-check mark that has been on grocery-store products for 17 years is now extending to the restaurant industry, with a certain sandwich chain paving the way.

Last month, Subway became the first restaurant chain to participate in the AHA’s Heart-Check Meal Certification program, a two-year pilot program in which menu items that meet the required nutritional criteria can display the AHA’s Heart-Check mark.

Quick Serves Make a Play for New Neighbors

When it comes to marketing, quick-serve companies have a host of demographics they try to get in front of: social media fanatics, Baby Boomers, Gen X-ers, Gen Y-ers, and even kids.

But some believe there is one segment they might be missing out on: new movers.

Now some companies are trying to help quick serves of all sizes and types connect with folks who are new in town—folks who could potentially become loyal customers.

Sandwich Occasions on the Rise, Technomic Finds

Gourmet grilled cheese sandwiches represent a strong growth opportunity.

Sandwiches are the cornerstone of lunch and dinner menus at both limited- and full-service restaurants, where they are offered more than any other entrée. More consumers report purchasing sandwiches away from home today versus just two years ago, due in large part to operators' innovative responses to consumer demands for lower prices, greater variety, fresher fare, flexible portions, and healthier items.

Subway Leads Industry in Familiarity, Product Quality

When it comes to familiarity, product quality, and intent to purchase, consumers rank Subway higher than any other quick-service brand, according to a new study.

Dairy Queen, Wendy’s, Five Guys, and Chick-fil-A round out the top five of the Harris Poll EquiTrend Study, which measures and compares brand health for more than 1,500 brands. More than 20,000 members of the general population participate in the study.

Subway earned a score of 73.07 in the study, about 11 points above the quick-service category average of 61.67.

The Push for Humane

With more consumers interested in knowing where their food comes from, a growing number of quick-service companies are either pressuring their suppliers to improve the humane treatment of animals or switching food suppliers altogether. Cage-free eggs, gestation crate–free pigs, and free-range chickens are showing up on more quick-service menus throughout the country.

Quick-service operators who are making the supply changes believe they are on the cutting edge of a growing movement as consumers with increasing access to food education care more about the origins of their meals.

Subway to Open 1,200 Units in North America

With more than 2,000 franchisees actively searching for locations, the SUBWAY sandwich chain has aggressive growth plans for 2012.

According to an article in the Wall Street Journal, the SUBWAY franchise system is the world's largest restaurant chain, in terms of number of locations. In order to reach the company's development goals, a contingent of SUBWAY representatives will be manning the SUBWAY booth in South Hall 3 & 4, S2600 N Street and 28th Avenue at the ICSC RECon convention, May 21-23, in Las Vegas.

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