Subway

Quick Serves Make a Play for New Neighbors

When it comes to marketing, quick-serve companies have a host of demographics they try to get in front of: social media fanatics, Baby Boomers, Gen X-ers, Gen Y-ers, and even kids.

But some believe there is one segment they might be missing out on: new movers.

Now some companies are trying to help quick serves of all sizes and types connect with folks who are new in town—folks who could potentially become loyal customers.

Sandwich Occasions on the Rise, Technomic Finds

Gourmet grilled cheese sandwiches represent a strong growth opportunity.

Sandwiches are the cornerstone of lunch and dinner menus at both limited- and full-service restaurants, where they are offered more than any other entrée. More consumers report purchasing sandwiches away from home today versus just two years ago, due in large part to operators' innovative responses to consumer demands for lower prices, greater variety, fresher fare, flexible portions, and healthier items.

Subway Leads Industry in Familiarity, Product Quality

When it comes to familiarity, product quality, and intent to purchase, consumers rank Subway higher than any other quick-service brand, according to a new study.

Dairy Queen, Wendy’s, Five Guys, and Chick-fil-A round out the top five of the Harris Poll EquiTrend Study, which measures and compares brand health for more than 1,500 brands. More than 20,000 members of the general population participate in the study.

Subway earned a score of 73.07 in the study, about 11 points above the quick-service category average of 61.67.

The Push for Humane

With more consumers interested in knowing where their food comes from, a growing number of quick-service companies are either pressuring their suppliers to improve the humane treatment of animals or switching food suppliers altogether. Cage-free eggs, gestation crate–free pigs, and free-range chickens are showing up on more quick-service menus throughout the country.

Quick-service operators who are making the supply changes believe they are on the cutting edge of a growing movement as consumers with increasing access to food education care more about the origins of their meals.

Subway to Open 1,200 Units in North America

With more than 2,000 franchisees actively searching for locations, the SUBWAY sandwich chain has aggressive growth plans for 2012.

According to an article in the Wall Street Journal, the SUBWAY franchise system is the world's largest restaurant chain, in terms of number of locations. In order to reach the company's development goals, a contingent of SUBWAY representatives will be manning the SUBWAY booth in South Hall 3 & 4, S2600 N Street and 28th Avenue at the ICSC RECon convention, May 21-23, in Las Vegas.

Subway Ranks No. 10 Most Culturally Relevant Brand

Added Value, the global brand development and marketing insight consultancy, today revealed the results of its second-annual Cultural Traction survey, which measures cultural relevance as an early indicator of brand success.

In the study, Apple led the way as the brand most vibrant in American culture, followed closely by tech brands Google, Amazon, Sony, and Microsoft.

The most culturally vibrant brands are:

Subway Eco-Restaurant to Pay for Itself in 2.5 Years

A new, high-tech Subway franchise in Kokomo, Indiana, recently received the state’s first LEED (Leadership in Energy and Environmental Design) commercial project certification, thanks in part to a Control4 automation system.

As part of Subway’s Eat Fresh, Live Green Eco-Restaurant initiative, the restaurant earned accolades for its use of intelligent automation technology for saving energy and for its green-building methodologies.

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