Subway

Subway Tops 2011 in Consumer Buzz

YouGov’s BrandIndex looked back at 2011 to determine which U.S. brands had the greatest buzz.

Not only was Subway the 2011 Buzz leader amongst quick-serves, but Subway also had the No. 1 Buzz score amongst the entire BrandIndex universe. Two of the top 5 quick-serve brands, meanwhile, were pizza brands, with Papa John’s at No. 3 and Pizza Hut coming in at No. 4.

The quick-serve sector featured only two brands that improved by more than one point, and the largest improver (McDonald’s) climbed only 1.2 points in 2011, in terms of buzz when compared to 2010.

Popular Menu Proteins

As Americans’ hunger for burgers and chicken continues to grow, restaurant operators are tweaking their menus to meet consumers’ demands for new meats and higher quality.

An increasing number of limited-service restaurants have added better and more “natural” meat to their repertoires. At the same time, they are featuring other proteins.

From the growth of Angus menu items to the specialty burger craze, there has been no slowdown in sales of beef on a bun, according to a Technomic study last summer.

Wendy’s, Subway Slash Prices

Recent efforts by the two brands show quick serves are trying to fill a pricing void.

On December 1, Subway rattled the quick-service world when it announced its latest promotional offer: $2 six-inch subs.

As a “Customer Appreciation Month” promotion, the $2 December-only deal may be Subway’s boldest play yet in the pricing wars to compete with other chains’ value menus.

“[Subway is] clearly trying to take the focus off of what people can get for $1,” says pricing consultant Leslie Kerr, founder of Boston-based Intellaprice.

Salt Shakers

Salt is one of the world’s oldest seasonings. But pervasive use of the mineral has put it in the crosshairs of modern-day health professionals.

Few people are suggesting that salt—consisting mostly of sodium chloride—be treated like a latter-day trans fat and be banned from restaurants in cities across America. Instead, many eateries are heeding a national initiative to reduce the salt in their menu items.

Subway Targets Healthy Initiatives at Kids

Trying to get more vegetables into your children's diet can be a challenge. To tackle one of parenthood's toughest problems, Subway Corporate Dietitian Lanette Kovachi, MS, RD, has tapped into her experience as both a mother and dietitian and has created a series of tips designed to encourage kids to eat healthier.

Subway Offers a $2 Sub

Subway announced plans for a $2, six-inch sub sandwich promotion for the month of December. The deal is good only on its popular meatball and cold-cut subs.

In a still-struggling economy, the chain that set the industry standard with $5 foot-long subs is throwing down yet another gauntlet that's certain to raise industry eyebrows and lure deal-seeking customers.

Subway Unveils New LTO Price Point: $2

As a sign of appreciation to its fans and customers, the Subway restaurant chain is offering the ultimate “thank you” with Customer Appreciation Month. At participating restaurants, customers can get a regular 6-inch Meatball Marinara or stacked Cold Cut Combo for a wallet-friendly $2 each.

“This is the time of year that people say thanks to folks who have meant the most to them throughout the year,” says Tony Pace, Subway Franchisee Advertising Fund Global chief marketing officer. “For us, that’s our customers so we are showing them a little love.”

What to Do with Google+

Google+ Pages let brands on the new social network, but many are still figuring out how to make it work for them.

Google announced the launch of its Google+ Pages earlier this month as an opportunity for brands to get involved with the search giant’s new social network. 

And while a recent study shows that a majority of the world’s top 100 brands have already launched a Google+ Page, many are still trying to get their Pages off the ground.

The recent study by BrightEdge, an Internet consulting firm, shows that 61 percent of the world’s top 100 brands, including McDonald’s and Starbucks, created a Google+ Page within the first week of the technology launching on November 7. 

Pages