Subway

Wendy’s, Subway Slash Prices

Recent efforts by the two brands show quick serves are trying to fill a pricing void.

On December 1, Subway rattled the quick-service world when it announced its latest promotional offer: $2 six-inch subs.

As a “Customer Appreciation Month” promotion, the $2 December-only deal may be Subway’s boldest play yet in the pricing wars to compete with other chains’ value menus.

“[Subway is] clearly trying to take the focus off of what people can get for $1,” says pricing consultant Leslie Kerr, founder of Boston-based Intellaprice.

Salt Shakers

Salt is one of the world’s oldest seasonings. But pervasive use of the mineral has put it in the crosshairs of modern-day health professionals.

Few people are suggesting that salt—consisting mostly of sodium chloride—be treated like a latter-day trans fat and be banned from restaurants in cities across America. Instead, many eateries are heeding a national initiative to reduce the salt in their menu items.

Subway Targets Healthy Initiatives at Kids

Trying to get more vegetables into your children's diet can be a challenge. To tackle one of parenthood's toughest problems, Subway Corporate Dietitian Lanette Kovachi, MS, RD, has tapped into her experience as both a mother and dietitian and has created a series of tips designed to encourage kids to eat healthier.

Subway Offers a $2 Sub

Subway announced plans for a $2, six-inch sub sandwich promotion for the month of December. The deal is good only on its popular meatball and cold-cut subs.

In a still-struggling economy, the chain that set the industry standard with $5 foot-long subs is throwing down yet another gauntlet that's certain to raise industry eyebrows and lure deal-seeking customers.

Subway Unveils New LTO Price Point: $2

As a sign of appreciation to its fans and customers, the Subway restaurant chain is offering the ultimate “thank you” with Customer Appreciation Month. At participating restaurants, customers can get a regular 6-inch Meatball Marinara or stacked Cold Cut Combo for a wallet-friendly $2 each.

“This is the time of year that people say thanks to folks who have meant the most to them throughout the year,” says Tony Pace, Subway Franchisee Advertising Fund Global chief marketing officer. “For us, that’s our customers so we are showing them a little love.”

What to Do with Google+

Google+ Pages let brands on the new social network, but many are still figuring out how to make it work for them.

Google announced the launch of its Google+ Pages earlier this month as an opportunity for brands to get involved with the search giant’s new social network. 

And while a recent study shows that a majority of the world’s top 100 brands have already launched a Google+ Page, many are still trying to get their Pages off the ground.

The recent study by BrightEdge, an Internet consulting firm, shows that 61 percent of the world’s top 100 brands, including McDonald’s and Starbucks, created a Google+ Page within the first week of the technology launching on November 7. 

Reading the Tea Leaves

For most American restaurants, tea had become something of an afterthought among nonalcoholic beverages.

Sure, tea is the world’s No. 2 beverage, second only to water. But as quick-service and fast-casual eateries focused on the expanding number of carbonated drinks and growing interest in coffee mixtures, tea was seen as a boring, necessary part of the menu.

Subway Praises its 2011 Development Agent of the Year

The Subway restaurant chain is proud to announce that it named Bob Grewal of Orange County, California, as the recipient of its 2011 Development Agent of the Year award for the chain’s Pacific region, during the company’s recent convention in San Francisco.

Chiefly responsible for building and managing a geographical territory for the restaurant chain, Subway Development Agents, known as DAs, provide local franchisees with the necessary support and expertise to help them launch and run a successful business.

New Subway Concept Debuts in California

Subway Restaurants opened its first California new-concept eatery, called Subway Café, in the historic Gaslamp quarter of San Diego on September 9.

Raghu and Rohit Marwaha, owners of the new Subway Café in San Diego, say the downtown store, located at 1111 6th Ave in San Diego, has far exceeded sales projections since its opening last month. Raghu and Rohit Marwaha are also opening a second Subway Café at 440 W. Washington Street in Mission Hills on November 16.

Subway Tees Off for Diabetes, Raises $300K

The staff of McLean, Virginia-based Subway Development Corporation of Washington (SDC), takes great pride in reaching goals, hitting milestones, and giving back to its communities. As members of the Subway Team, charity plays a big role in the culture of the world’s largest restaurant chain.  

Held at the Lansdowne Golf Resort in Leesburg, Virginia, SDC recently hosted its 14th annual Charity Golf Tournament, with proceeds benefiting the American Diabetes Association.

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