Measuring the success of social media engagement for a quick-service brand often depends on an operator’s goals. For California-based Garden Fresh Restaurant Corp., parent company to Souplantation and Sweet Tomatoes, digital platforms are an ideal venue for feedback and crowdsourcing. Earlier this year, the company took to Facebook to revamp a staple email polling campaign and get more consumers excited about its annual February Guest Favorites promotion.
Sweet Tomatoes announced today that its annual Easter Seals fundraiser hosted at 34 regional restaurants raised $35,000. This was the sixth year of the Sweet Tomatoes and Easter Seals partnership with cookie campaign contributions reaching more than $179,000 to date.
The money was raised from the sale of 34,544 bags of homemade chocolate chip cookies at Sweet Tomatoes restaurants in Illinois, Kansas, Missouri, Washington, Oregon, Utah, Colorado, Georgia, North Carolina, and Arizona during the month of June.
While the old adage says there’s nothing new under the sun, the new decade brings fresh takes on traditional menu items while ethnic, vegan, and local ingredients make farther inroads into the quick-serve culinary scene.