sweetFrog Steps Up to Bat with Yankees Promotional Day

As part of its sponsorship of the 27-time World Champion New York Yankees, sweetFrog Premium Frozen Yogurt announced it will have a Promotional Day at Yankee Stadium when the Yankees face the Toronto Blue Jays on Saturday, July 26. “The New York Yankees have created a tradition of excellence and family-friendly entertainment, and we are proud to be a part of it,” says Vance Spilman, president of sweetFrog, a fast-growing franchise with over 340 stores in 26 states.

sweetFrog Sets Sights on Egypt

With more than 350 locations in the U.S., Dominican Republic, and England, sweetFrog announced its expansion plan into Egypt. The frozen yogurt chain signed a development agreement with Vantage Egypt for Tourism & Entertainment, the food and beverage division of Halawa Group. The first two sweetFrog locations are set to open in Cairo by the end of 2014.

Vantage Egypt is a subsidiary of Halawa Group, one of the largest dairy producers in Egypt, with over 6,000 employees. Vantage Egypt owns and operates several restaurant concepts and international brands in Egypt.

Smooth Transition

Whether or not consumers are flocking to the better-for-you items they’re demanding from quick-serve restaurants is up for debate, but there’s really no argument about yogurt’s success. The dairy product’s growth is hard to ignore; according to U.S. Department of Agriculture data, yogurt production doubled between 2002 and 2012 to meet demand.