“Know where your food comes from.” It’s one of the mantras for organic salad bar chain sweetgreen, which emphasizes naturally delicious local foods on the menus of its 15 (and counting) restaurants in the D.C. metro area.
“Franchising is a great way to grow,” says Nicolas Jammet, one of the three Georgetown University graduates who founded the concept during their last year of college.
“There are good franchising business models, but we’re having a lot of fun doing it all ourselves and we don’t want to hand over control. Plus, the sourcing we do with local farmers might be more difficult to do with franchising.”
Sweetgreen, the farm-to-table organic salad and frozen yogurt shop, last week opened its 13th location in the Washington D.C. metro area, at 1065 5th Street NW in the City Vista complex.
The 1,450-square-foot, two-level restaurant joins Safeway, Vida Fitness, and Capital One, among other retailers and businesses, in the bustling lifestyle hub developed by Edens and Avant.
Sweetgreen, the farm-to-table organic salad restaurant group, today announced the launch of Sweetpress, a new line of organic cold-pressed juices to be sold exclusively at Sweetgreen locations starting this month. Sweetpress is targeted at consumers who value sustainability as much as they value taste, quality, and functionality.
Until now, cold-pressed juice has mainly been associated with rigorous liquid cleanses and speedy weight loss–unsustainable approaches to a truly healthy lifestyle.
Sweetgreen, the farm-to-table organic salad and frozen yogurt shop, today confirmed the opening of the chain’s 12th location in the Golden Triangle at 1901 L Street NW in Washington, D.C., near the intersection of 19th Street.
Nic Jammet, one of Sweetgreen’s founding partners, says, “a lot of experience and learning went into this location’s design.”
After opening 11 other restaurants since 2007, the Sweetgreen design team placed even greater emphasis on consumer traffic, ordering, and check-out at the L Street location.
What’s hot in foodservice?
Ask the entrepreneurs of the Millennial generation. Their ideas reflect Gen Y values such as sustainability, nutrition, and charitable giving.
Their dedication is unwavering. Mary Lemmer skipped her high school prom to go to the Northeast and research Italian water ice. Seth Priebatsch debuted his first online company—he admits it was a complete failure—at 12, and kept conceiving ideas until one stuck. Deepti Sharma kissed law school goodbye when an all-night study session inspired an ordering website for food trucks.
SweetGreen is a Washington, D.C.-based chain that serves all-natural salads and frozen yogurts. And in 2012, the company is adding a clever window display to it's line up.
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Exit41 signed three new restaurant clients for its social ordering solution, which includes integrated online, mobile, Facebook and phone-in ordering applications for takeout, delivery and catering.