February 22, 2012

Taco Bell

Taco Bell Gears Up BCS Sponsorship

Taco Bell is an official BCS sponsor and in conjunction is offering the Taco 12 Pack at participating locations for a suggested price of $10.

This special limited-time BCS box includes a dozen of Taco Bell’s classic, crunchy tacos boxed up and in-hand, and also features a unique QR...

Taco Bell Pack Can Fill You and 11 Friends for BCS Games

Looking for the perfect game day food to bring to your friend’s place for this year’s Bowl Championship Series (BCS) parties? Make the right call: steer clear of grocery stores, go up the middle, straight to Taco Bell—an official BCS sponsor—and pick up the crowd-friendly...

Steak, Steak, and Steak: Taco Bell Answers the Call

The Triple Steak Stack is a new product from Taco Bell that features triple the amount of a new flavorful and high quality steak. The tender, juicy steak is smothered in a real, three-cheese blend and served in a warm, toasted nine-inch Mexican-inspired bolillo flatbread – another first....

Yum! Brands, NASCAR Drive Together Against Hunger

NASCAR driver David Gilliland was on the fast track to share the Yum! Brands, Inc. World Hunger Relief message last weekend at Talladega Superspeedway in Alabama. Gilliland’s No. 34 Ford Fusion sported the World Hunger Relief logos and decals from Yum! Brands, Inc., KFC, Pizza Hut, and...

Taco Bell Goes on Black Ops Mission for MLB TV Spot

Taco Bell unveiled its latest Major League Baseball TV spot, featuring San Francisco Giants closer Brian Wilson, Sept. 6 during Game 5 of the American League Division Series.

Titled “Closer 2.0,” it was a follow...

Taco Bell Ready to “Feed the Beat” of 2011 Lineup

Tacos and tunes continue to make a dynamic duo – and are now teaming up to make a difference – as Taco Bell “Feed the Beat” artists are helping to raise awareness and donations to end world hunger.

QSR Drive-Thru Performance Study
October 2011

It’s true that different brands excel at different things, be it in the area of nutritional offerings, customer service, or speed.

It’s true, too, with drive-thru service; some brands perform better than the rest. And this year the QSR Drive-Thru Performance Study focuses on...

Rethinking Gen Y

As the vanguard of the Internet Age, Generation Y—the Millennial Generation—has been cast as a paradigm-busting demographic that requires businesses and marketing strategists to rethink everything.

But a recent study on Millennials finds that the demographic may be more...

Chicken Flatbread Sandwich Returns to Taco Bell

Taco Bell today announced it will re-introduce the popular 99-cent Chicken Flatbread Sandwich, featuring 100 percent marinated all-white-meat chicken and a melted blend of three cheeses on warm, soft flatbread.  Starting September 5 and continuing through December 25, Taco Bell’s...

Taco Bell Promotes Up-and-Coming Bands with Contest

Today, Taco Bell announced the call for entries for its 2011 Feed the Beat program, giving 100 artists $500 in Taco Bell gift cards to keep their hunger satisfied on the road while also providing unique marketing support to further enhance their career. To sign up, artists can go online...

Top 50 Breakdown by Market Segments
August 2011

QR Code, MTV Highlight New Taco Bell Promo

Today, Taco Bell launches the Big Box Remixed, which combines the flavor of four classic Taco Bell menu items with the freshness of exclusive music content via a mobile site, packaged in a specially...

The Case for Cheap Eats
July 2011

In the hands of the quick-service restaurant operator, price might be the ultimate weapon, the key ingredient to swing a customer and prompt a purchase in today’s dollar-conscious market.

And the quick-service industry knows it all too well, an awareness that has sparked a decades-...

Taco Bell Wants You to ‘Spend Less’ This Summer

Taco Bell launched a new, integrated marketing campaign aimed at summer customers looking to pinch a few pennies.

The new campaign, titled “Spend Less Summer,” features TV advertisements starring comedian Aasif Mandvi of Comedy Central’s “The Daily Show” as...

Fast Food Closing in on Full Service in Customer Satisfaction

The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.

The American Customer Satisfaction Index (ACSI), released today, found that customer satisfaction with the quick-serve industry had increased 5....

Bell on the Ball
June 2011

A group of cartoon superheroes dubbed the Super Delicious Ingredient Force that lives in a “Fortress of Flavor” will never be the stars of a marketing campaign for Panera Bread. Chipotle CEO Steve Ells will never say that a $2.69 taco is expensive. And it’s highly unlikely that...

Interpreting the Top 100
June 2011

Every year, many of us anxiously await the release of Technomic’s Fast Casual Top 100 report. Technomic’s Darren Tristano, one of the most knowledgeable people in the industry, gave me an interview and a sneak peek at the report. Here are his thoughts, followed by a few of my own....

Taco Bell's 12 Pack Feeds the Beat

Taco Bell is calling out to those who want to be the “life of the party,” and the secret is B.Y.O.T. (Bring Your Own Tacos). The Taco 12 Pack—12 Crunchy Tacos for $10 at participating locations—is the new must-have party accessory of the summer season, and to create the...

Taco Bell, Mark Wahlberg Help Teens Stay in School

 

The Taco Bell Foundation for Teens announced its "Graduate To Go" fundraiser will be held April 7-21 at participating Taco Bell restaurants nationwide. During this time, customers can donate to the graduation cause, and Taco Bell restaurants...

Taco Bell Franchisee Spills Success Secret

Rodney Walker, franchisee of 41 Taco Bell and KFC restaurants is spilling the secret of what helps him run successful restaurants. Walker says JobApp Network Phone and Web-based Hiring Management Solution has been an important part of his business success strategy, helping him to quickly...