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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
A look at how quick-service brands can adapt signature menu items to the retail space.
Health and Nutrition: The State of the Industry
Industry analysts and operators weigh in on the progress of the healthy-dining movement—and what’s left to be done.
Grabbing a Bite
Demographic changes bolster snacking throughout the day.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
The Art of Food Photography
A look at how quick-serve operators use images to help grow their business.
Breaking Out of the Mold
When entering a new daypart, particularly breakfast, operators should prepare for both opportunities and challenges.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
Taco Bell Plans Major International Development
Taco Bell Corp., a subsidiary of Yum!...
Technology Ushers In New Era for Taco Bell
In true disrupt-and-innovate fashion, Taco Bell rolled out its first mobile ordering and payment app after a social media blackout.
Taco Bell Unveils Mobile App for In-Store, Drive-Thru Ordering
Today, Taco Bell became the first quick serve to launch its mobile ordering and payment app at participating restaurants nationwide for both drive-thr...
Taco Bell Partners with Sony for Destiny Sweepstakes
Taco Bell today announced a co-branded, six-week promotion with Sony Computer Entertainment America that will give fans the chance to win a Limited Ed...
Taco Bell Foundation for Teens Partners with YouTube Star
Taco Bell Foundation for Teens and its partner, Get Schooled, together with celebrity ambassador and YouTube sensation Tyler Oakley, kick off their fi...
Yum! Re-Teams with Aguilera for World Hunger Efforts
Three Happy Cows Primed for Growth with Taco Bell
Three Happy Cows got its humble start as a drinkable yogurt operation in Dallas, but as Taco Bell’s first Greek yogurt supplier, the boutique brand is...
Taco Bell Expands Breakfast with New Grilled Burritos
In just over three months, Taco Bell’s breakfast has become the most talked about launch in the company’s 52 year history and is the second most succe...
Taco Bell Places Focus on Protein
Taco Bell’s latest menu revamp has the Mexican-inspired chain poised to attract more health-conscious consumers.
Taco Bell Amps Up Cantina Menu, Tests Greek Yogurt
Big flavor and high protein come together to create a Power Platform at Taco Bell, launching nationally on Thursday, July 17.
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ProStart Students Put to the Test in NRAEF Competition
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Burger 21 Opens Second Restaurant in South Florida
Cooper-Atkins Supports Troops With Coffee Donations
HoneyBaked Ham Co Preps For Growth
Average Unit Volume Grows For Tropical Smoothie Café
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