Taco Bell

All Aboard the Fast-Casual Bandwagon

Taco Bell the latest quick serve to add a fast-casual sister brand.

Quick service brands open new upscale concepts to compete with fast casual.
Taco Bell's new U.S. Taco Co. brand mixes a more comfortable store environment with premium menu options to compete for fast-casual customers. Taco Bell

Fast casual has dominated foodservice success stories in recent years, with the category sporting an 11 percent sales hike in 2013, according to Technomic. That success has inspired several traditional quick-service brands to jump on the fast-casual bandwagon with wholly new sister brands, the latest example being Taco Bell with its new U.S. Taco Co. and Urban Taproom brand.

With its edgy “Day of the Dead” theming and upscale fusion menu items, U.S. Taco Co. aims to stand out from both Taco Bell as well as other fast-casual operators.

Taco Bell Foundation Names Team of Celebrity Ambassadors

The Taco Bell Foundation for Teens introduced its team of four new ambassadors to help raise awareness for the high school dropout crisis today’s young people face and to connect with teens in new ways that inspire them on their path to educational and personal success. To reach teens where they are and through the personalities they know and love, the lineup includes professional football star Reggie Bush, rising pop star Megan Nicole, Feed the Beat band Young the Giant, and YouTube personality Tyler Oakley.

Taco Bell Franchisee To Open Doors in Converse, Texas, Unit

Taco Bell franchise Aksan United Fortune Inc. announced the opening of its restaurant location at 8630 FM Road 78 and Crestway Road in Converse, Texas, for Sunday, June 8, 2014. The new Taco Bell restaurant is under construction now and will showcase an exciting exterior look, the first of its kind in the San Antonio area.

Converse residents will now be able to enjoy the customizable menu items offered by the Mexican-inspired quick-service restaurant, including fan favorites such as the Doritos Locos Tacos, gourmet inspired Cantina Bell Menu, and the lower calorie Fresco Menu.

Taco Bell Takes Jab at McDonald's in Newest Ad

With its newest YouTube ad spot, Taco Bell is urging consumers to “move on from [their] old McDonald’s breakfast,” the spot’s narrator says. The “Get with the Times” commercial, which debuted Tuesday, April 8, is a follow up to a spot that premiered the day before the breakfast launch featuring various several paid endorsers by the name of Ronald McDonald.

Brentwood Associates Acquires 21 Taco Bell Franchises

K-MAC Holdings Corp., headquartered in Fort Smith, Arkansas, announced it acquired 21 Taco Bell restaurants from Ricksim Inc., a franchisee that operates Taco Bell restaurants in the Oklahoma City market.

K-MAC is one of the largest Taco Bell franchisees in the U.S. and also operates KFC and Golden Corral restaurants. It operates 281 restaurants across the three different brands.

To Discount or Not To Discount

Q: Other restaurants seem to be moving away from 99-cent-and-under value menus. So what is the right discounting strategy?

A: True, McDonald's has replaced its Value Menu with the Dollar Menu & More, and Wendy's 99 Cent Menu has been reconceived as the Right Price Right Size menu. But that doesn't mean the category has forsaken discounts as its primary traffic-driving tactic.

Quick-Serve Industry Continues to Rise and Shine

With more quick-serve players jumping into the morning daypart, breakfast traffic continues to surge. A new report from The NPD Group, a global information and advisory firm, shows a 3 percent gain in sales during the morning meal across the whole restaurant industry in 2013.

Pages