Jump to navigation
Start to Finish: Brian Niccol
CEO, Taco Bell
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
A look at how quick-service brands can adapt signature menu items to the retail space.
Health and Nutrition: The State of the Industry
Industry analysts and operators weigh in on the progress of the healthy-dining movement—and what’s left to be done.
Grabbing a Bite
Demographic changes bolster snacking throughout the day.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
Taco Bell Places Focus on Protein
Taco Bell’s latest menu revamp has the Mexican-inspired chain poised to attract more health-conscious consumers.
Taco Bell Amps Up Cantina Menu, Tests Greek Yogurt
Big flavor and high protein come together to create a Power Platform at Taco Bell, launching nationally on Thursday, July 17.
Taco Bell Cool Ranch Doritos Locos Taco to Debut in Canada
Taco Bell Cool Ranch Doritos Locos Tacos (DLT) will debut in Canada on July 7.
Taco Bell's Brian Niccol Named CEO
Taco Bell Corp., a division of Yum! Brands Inc., announced that Brian Niccol will be promoted to chief executive officer on January 1, 2015.
Taco Bell Debuts Spicy Chicken Cool Ranch DLT
Taco Bell unveiled its new Spicy Chicken Cool Ranch Doritos Locos Taco (DLT).
Taco Bell Announces 2014 Feed the Beat Lineup
Taco Bell introduced the 2014 Feed The Beat (FTB) lineup, which includes 100 up-and-coming artists such as Big Data, Panama Wedding, Charli XCX, Chrom...
Taco Bell Introduces Third Round of Breakfast Ads
Following the launch of Taco Bell Breakfast, the brand is at it again, reminding America that the next generation of breakfast is here and here to sta...
Taco Bell Foundation Names Team of Celebrity Ambassadors
The Taco Bell Foundation for Teens introduced its team of four new ambassadors to help raise awareness for the high school dropout crisis today’s youn...
Taco Bell Franchisee To Open Doors in Converse, Texas, Unit
Taco Bell franchise Aksan United Fortune Inc.
Taco Bell Takes Jab at McDonald's in Newest Ad
With its newest YouTube ad spot, Taco Bell is urging consumers to “move on from [their] old McDonald’s breakfast,” the spot’s narrator says.
Subscribe to QSR
Denise Lee Yohn: QSR’s Marketing Guru
Back of House
In the Store
START TO FINISH: WHAT INSPIRES EXECS
Women in Foodservice
Food & Beverage
Ingredients & Dayparts
Marc Halperin: Resident F&B Expert
Find a Supplier
NRA Says NLRB Decision Will Have "Dire Consequences"
Cheeseburger Bobby's to Raise Funds for Nonprofit
Georgia Native Opens Newest Uncle Maddio's
The Halal Guys Opens 1st Franchised Unit in Chi-Town
Crushed Red Inks Deal for 3 New Restaurants
NLRB Eases Unionization, Redefines Joint Employment
Kerry Publishes Educational Article on Coffee Trends
The Fight For Fall Begins
More Than Half of Perdue's Chicken Has No Antibiotics
Dunkin' Partners with Hershey on New Reese's LTO
Ones to Watch