May 22, 2013

Taco Bell

Mark Wahlberg, Taco Bell Team Up to Help Kids Graduate
Offering Value Isn't Enough; Taco Bell Wants to Redefine It
Small portions give customers control over health, values, and variety.
Small Portions a Big Idea
April 2013

Little servings give diners an opportunity to control health, value, and variety.
Taco Bell Foundation Names Winners of "Camp Taco Bell"

Many Americans are unaware that one in four U.S. high school students fail to graduate in four years.

This is a statistic close to the hearts and minds of the Taco Bell Foundation for Teens and its Graduate to Go initiative, which continues to invest in America's youth by helping...

History in the Making
September 2012

From upstart chains like Garbanzo Mediterranean Grill to regional stalwarts like Krystal, quick-serve brands across the U.S. are celebrating important milestones this year. Find out how these brands built themselves for long-term success.

Taco Bell Adds A.M. Crunchwrap to Breakfast Menu

Taco Bell is introducing the cornerstone of FirstMeal—the new A.M. Crunchwrap—and Mtn Dew A.M., a combination of Mountain Dew and Tropicana Orange Juice mixed in-store.

The items join Taco Bell’s Cinnabon Delights as three destination items exclusively available at Taco...

Starbucks Holds $87.4M in Impact Media Value

Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch report.

McDonald’s ($39.4 million), Taco Bell ($38.7 million), Burger King ($37.4 million), and Chipotle ($29.5 million) round...

Yum! Brands Excels in Q2, Led by Taco Bell

Yum! Brands Asian markets continue to surge, fueled by red-hot growth, said CEO David C. Novak during the company’s second-quarter earnings call on July 19th. Taco Bell, with a 13 percent increase in same-store sales, continues to be the most profitable brand for the company’s U...

Taco Bell Offers BOGO Promo for Cantina Bell Menu

Taco Bell today announced that it will support the July 5 launch of its new industry-changing Cantina Bell menu--created by chef Lorena Garcia, who was featured on NBC's "American's Next Great Restaurant" and will appear on the new season of Bravo's "Top Chef Masters...

Taco Bell Debuts Gourmet-Inspired Menu July 5

Taco Bell will bring gourmet inspired bowls and burritos with its new Cantina Bell menu, an industry-changing partnership with chef Lorena Garcia that launches nationwide Thursday, July 5.

The expanded menu, with suggested prices fewer than $5, delivers extraordinary value, incredible...

Mark Wahlberg Leads Taco Bell “Graduate to Go” Campaign

The Taco Bell Foundation for Teens’ Graduate to Go initiative is inviting Americans to like, share, or tweet to help at-risk teens graduate high school. In return, Taco Bell will give up to $1 million to Graduate to Go to support teen-serving organizations. ...

Taco Bell Big Hitter Box Leverages MLB Sponsorship

Taco Bell’s food innovation experts are at it again. This time, they’ve found a way to put nachos into a burrito.

On May 23, Taco Bell will launch the Beefy Nacho Burrito for 99¢, featuring seasoned beef, warm nacho cheese, cool sour cream, and Taco Bell’s...

David Novak’s Global Vision
May 2012

The photos are the first thing people notice when they walk into David Novak’s office.

Hundreds of pictures cover the walls and even the ceiling. They show Novak, Yum! Brands Inc.’s chairman and CEO, with smiling restaurant managers, office staffers, and other employees...

Drive-Thru Performance Study 2012 Set to Launch

Since 1998 researchers across the country have undertaken thousands of drive-thru mystery shops each year with one goal in mind: to establish how quick-service restaurant chains are performing in the all-important drive-thru operation. It’s now that time of year again, as research for the...

Tacala Acquires 61 Taco Bell Units in St. Louis

Tacala LLC is pleased to announce the acquisition of 34 Taco Bell locations in the St. Louis DMA and two in the Knoxville DMA from Taco Bell Corp. on Wednesday, March 21. This transaction comes four weeks after the purchase of 27 St. Louis Taco Bell locations from GenXMex Foods, Inc. giving...

Harsha Agadi Named Executive Chairman of Quiznos' Board

Quiznos, one of the nation’s premier quick-service restaurant chains and pioneer of the toasted sandwich, announced it has named Harsha V. Agadi as executive chairman of its Board of Managers.

Originally from Mumbai, India, Agadi brings more than 25 years’ experience with...

China Continues to Be Major Engine for Yum Growth

With more than half of Yum! Brands' profits now derived from stores in 73 emerging countries outside the U.S., Yum CEO David Novak said the company sees global growth as one of its biggest opportunities in 2012.

Novak said that China in particular is “the best restaurant growth...

Taco Bell Rolls Out Breakfast 'First Meal'

Taco Bell today introduced FirstMeal, a new breakfast menu that offers 11 menu items in 10 Western states, including California, Arizona, and Colorado.

Featuring some of America’s favorite breakfast brands such as Johnsonville, Cinnabon, Tropicana, and Seattle’s Best Coffee,...

Taco Bell Gears Up BCS Sponsorship

Taco Bell is an official BCS sponsor and in conjunction is offering the Taco 12 Pack at participating locations for a suggested price of $10.

This special limited-time BCS box includes a dozen of Taco Bell’s classic, crunchy tacos boxed up and in-hand, and also features a unique QR...

Taco Bell Pack Can Fill You and 11 Friends for BCS Games

Looking for the perfect game day food to bring to your friend’s place for this year’s Bowl Championship Series (BCS) parties? Make the right call: steer clear of grocery stores, go up the middle, straight to Taco Bell—an official BCS sponsor—and pick up the crowd-friendly...

Steak, Steak, and Steak: Taco Bell Answers the Call

The Triple Steak Stack is a new product from Taco Bell that features triple the amount of a new flavorful and high quality steak. The tender, juicy steak is smothered in a real, three-cheese blend and served in a warm, toasted nine-inch Mexican-inspired bolillo flatbread – another first....

Yum! Brands, NASCAR Drive Together Against Hunger

NASCAR driver David Gilliland was on the fast track to share the Yum! Brands, Inc. World Hunger Relief message last weekend at Talladega Superspeedway in Alabama. Gilliland’s No. 34 Ford Fusion sported the World Hunger Relief logos and decals from Yum! Brands, Inc., KFC, Pizza Hut, and...

Taco Bell Goes on Black Ops Mission for MLB TV Spot

Taco Bell unveiled its latest Major League Baseball TV spot, featuring San Francisco Giants closer Brian Wilson, Sept. 6 during Game 5 of the American League Division Series.

Titled “Closer 2.0,” it was a follow...