Taco Bell

Taco Bell, while best known for selling more than two billion tacos each year, is no stranger to music. With a shared passion for music with thousands of its consumers and its Feed the Beat program that has supported more than 600 up-and-coming artists on tour since 2006, the brand continues to...

Taco Bell is ending its kids' meals because, according to CEO Greg Creed, the brand is trying to become edgier and more Millennial-focused. But the brand's decision to try to appeal more to Millennials by dropping kids' meals may hurt it with another key consumer segment: parents.

August 2013

One morning this past May, Taco Bell CEO Greg Creed opened up his copy of USA Today and found a quarter-page story about his brand staring back at him. But it wasn’t a piece about the Cantina Double Steak Quesadilla—launched that month—or even the endlessly buzzing...

Taco Bell made news early this week with CEO Greg Creed’s announcement that the brand would scrap kids’ meals and toys by January 2014—all in the name of kicking up its edgy image and resonating with its target Millennial customers.

Though the move isn’t likely to...

July 2013

Q: Why is having a clear purpose and principles important to brand building?

June 2013

In February, Taco Bell made the long-awaited announcement that it would soon launch the Cool Ranch Doritos Locos Taco, a follow-up to 2012’s fanfare-inducing and record-shattering Doritos Locos Taco.

But it didn’t break the news through a press release or company statement....

Taco Bell is taking the steps to offer relevant meal options for its customers and will start by rolling out two new product offerings in test: the Power Protein Menu and zero-calorie beverages.

The Power Protein Menu and new beverages will be tested in Dayton, Ohio, starting July 25,...

June 2013

Ray White has a problem. The chief foodie and head of product development for Southern California–based Veggie Grill wants to put bacon on his menu.

To the average quick-service operator, this doesn’t seem like a problem at all. But consider that Veggie Grill is an all-vegan...

The Taco Bell Foundation for Teens, together with Get Schooled, invites teens to take part in a one-of-a-kind project, “Yearbook Time! Upload Yourself Into Times Square Using Instagram.”

To participate, students are asked to make the Graduate for Mas promise to graduate high...

The Taco Bell Foundation for Teens, in partnership with Get Schooled, announced the launch of Graduate for Mas, a program challenging teens to make a personal commitment to graduate high school.

Actor and philanthropist Mark Wahlberg, who did not finish high school himself, also announced...

It may seem like a lofty goal, but Taco Bell is dead set on not only redefining value at the quick-service level, but also delivering it to consumers in a variety of ways.

Specifically, the brand is focusing on four key areas: the low- and high-price end of the menu, new menus and...

April 2013

Small portions are very big these days.

Many 2013 trend predictions determined that small plates and snacking are expected to be popular among chefs and restaurant operators this year. While diners are still eating during the traditional meal times—breakfast, lunch, and dinner...

An independent panel of foodservice operators from the across the industry has selected the finalists for the 2013 Operator Innovations Awards. Three finalists in each of five categories—Food Safety, Health and Nutrition, Menu Development, Sustainability, and Technology—will be...

HyperActive Technologies, a technology company for the restaurant industry, is now approved by Taco Bell to provide the HyperView PE order confirmation display (OCD).

HyperView PE harnesses the innovation of Power over Ethernet and is powered by a single CAT5e cable, saving operators...

NCM Media Networks, an integrated media company reaching U.S. consumers in movie theaters, online, and through mobile technology, has been tapped by Taco Bell for the launch of its new Cool Ranch Doritos Locos Tacos (DLT) cinema campaign. 

The new Taco Bell Cool Ranch DLT 3-D spot is...

Dale Holden, senior vice president of Unified Foodservice Purchasing Co-op (UFPC), announced that UFPC Contractor Connection, a value-added services program for restaurant owners since 2009, will be renamed UFPC Facilities Connection.

UFPC Contractor Connection, a construction products...

When Taco Bell launched Doritos Locos Tacos in 2012, it quickly became the company’s most successful product launch ever, selling more than 350 million in less than a year. While Taco Bell lovers couldn’t get enough of the Doritos Nacho Cheese taco shell combined with the company...

Taco Bell is introducing a new steak to all menu items, including the Cantina Bell Steak Burrito, priced at $4.99.

As part of Taco Bell's commitment to quality and listening to customers, the new steak is the latest menu item to Cantina Bell, which was launched nationally in 2012....

There’s no need to wait until Super Bowl Sunday to join 87-year-old Bernie Goldblatt and friends on an epic nighttime adventure, as Taco Bell is releasing its full 60-second Super Bowl commercial on the brand’s YouTube channel.

The brand commercial, “Viva Young,”...