Taco Bell

The Case for Cheap Eats

In the hands of the quick-service restaurant operator, price might be the ultimate weapon, the key ingredient to swing a customer and prompt a purchase in today’s dollar-conscious market.

And the quick-service industry knows it all too well, an awareness that has sparked a decades-long raging debate about what cheap food—a term used here to describe price rather than a judgment on food quality—does for a restaurant brand, its operators, and the consumer.

Taco Bell Wants You to ‘Spend Less’ This Summer

Taco Bell launched a new, integrated marketing campaign aimed at summer customers looking to pinch a few pennies.

The new campaign, titled “Spend Less Summer,” features TV advertisements starring comedian Aasif Mandvi of Comedy Central’s “The Daily Show” as Mr. Responsibility, a value-minded character who deals responsibly with life’s many challenges.

Fast Food Closing in on Full Service in Customer Satisfaction

The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.

The American Customer Satisfaction Index (ACSI), released today, found that customer satisfaction with the quick-serve industry had increased 5.3 percent between 2010 and 2011, to a score of 79 out of 100.

The full-service industry, meanwhile, increased only 1.2 percent to a score of 82.

Bell on the Ball

A group of cartoon superheroes dubbed the Super Delicious Ingredient Force that lives in a “Fortress of Flavor” will never be the stars of a marketing campaign for Panera Bread. Chipotle CEO Steve Ells will never say that a $2.69 taco is expensive. And it’s highly unlikely that McDonald’s will issue a public statement thanking the Center for Science in the Public Interest for its legal action against Happy Meals.

Interpreting the Top 100

Every year, many of us anxiously await the release of Technomic’s Fast Casual Top 100 report. Technomic’s Darren Tristano, one of the most knowledgeable people in the industry, gave me an interview and a sneak peek at the report. Here are his thoughts, followed by a few of my own.

Darren, what is the size of the fast-casual segment (2010)?

Taco Bell's 12 Pack Feeds the Beat

Taco Bell is calling out to those who want to be the “life of the party,” and the secret is B.Y.O.T. (Bring Your Own Tacos). The Taco 12 Pack—12 Crunchy Tacos for $10 at participating locations—is the new must-have party accessory of the summer season, and to create the perfect summer soundtrack to go with it, Taco Bell is bringing the music of artist Chiddy Bang to millions of Americans via television and online.

Taco Bell, Mark Wahlberg Help Teens Stay in School

The Taco Bell Foundation for Teens announced its "Graduate To Go" fundraiser will be held April 7-21 at participating Taco Bell restaurants nationwide. During this time, customers can donate to the graduation cause, and Taco Bell restaurants have committed to match customer contributions up to $1 million, nationwide.  

Taco Bell Franchisee Spills Success Secret

Rodney Walker, franchisee of 41 Taco Bell and KFC restaurants is spilling the secret of what helps him run successful restaurants. Walker says JobApp Network Phone and Web-based Hiring Management Solution has been an important part of his business success strategy, helping him to quickly hire and retain the right people.

Sponsorship Could Be Solution to Crowded Ad Market

Jimmy John’s and NASCAR.

McDonald’s and the Olympics.

Taco Bell and Major League Baseball.

Papa John’s and the National Football League.

With consumers increasingly difficult to reach given the fragmented media landscape, sponsorship has inherited a more accepted and important role in corporations’ marketing mix.

“Traditional media just doesn’t cut it as it used to and sponsorships provide an opportunity to tap into the key passion points of consumers,” says William Chipps, senior editor of the IEG Sponsorship Report.

Pacific Shrimp Crashes Taco Bell Menu for Limited Time

It’s no longer just about who you know—but knowing where to go. Starting this week, foodies can visit Taco Bell for its Pacific Shrimp Taco and new Pacific Shrimp Burrito. The limited-time menu items are filled with shrimp marinated with chipotle seasonings and other ingredients.

Pages