Taco Bell

China Continues to Be Major Engine for Yum Growth

With more than half of Yum! Brands' profits now derived from stores in 73 emerging countries outside the U.S., Yum CEO David Novak said the company sees global growth as one of its biggest opportunities in 2012.

Novak said that China in particular is “the best restaurant growth opportunity of the 21st Century."

Taco Bell Rolls Out Breakfast 'First Meal'

Taco Bell today introduced FirstMeal, a new breakfast menu that offers 11 menu items in 10 Western states, including California, Arizona, and Colorado.

Featuring some of America’s favorite breakfast brands such as Johnsonville, Cinnabon, Tropicana, and Seattle’s Best Coffee, individual items will range from 99 cents (sausage or bacon and egg burrito) to $2.79 (Grande Skillet Burrito).

Participating restaurants will open their doors and drive-thrus one hour earlier. For most locations, that means 8 or 9 a.m., with breakfast ending at 11 a.m. local time.

Taco Bell Gears Up BCS Sponsorship

Taco Bell is an official BCS sponsor and in conjunction is offering the Taco 12 Pack at participating locations for a suggested price of $10.

This special limited-time BCS box includes a dozen of Taco Bell’s classic, crunchy tacos boxed up and in-hand, and also features a unique QR code that gives fans exclusive ESPN video content and game analysis.

Taco Bell Pack Can Fill You and 11 Friends for BCS Games

Looking for the perfect game day food to bring to your friend’s place for this year’s Bowl Championship Series (BCS) parties? Make the right call: steer clear of grocery stores, go up the middle, straight to Taco Bell—an official BCS sponsor—and pick up the crowd-friendly Taco 12 Pack, available at participating locations starting December 22 for a suggested price of $10. Prices may vary and exclude tax.

Steak, Steak, and Steak: Taco Bell Answers the Call

The Triple Steak Stack is a new product from Taco Bell that features triple the amount of a new flavorful and high quality steak. The tender, juicy steak is smothered in a real, three-cheese blend and served in a warm, toasted nine-inch Mexican-inspired bolillo flatbread – another first.

The true hero of the sandwich: Taco Bell’s new tender, 100-percent USDA-select marinated grilled steak with a blend of seasonings that gives consumers the full taste of quality steak.

Yum! Brands, NASCAR Drive Together Against Hunger

NASCAR driver David Gilliland was on the fast track to share the Yum! Brands, Inc. World Hunger Relief message last weekend at Talladega Superspeedway in Alabama. Gilliland’s No. 34 Ford Fusion sported the World Hunger Relief logos and decals from Yum! Brands, Inc., KFC, Pizza Hut, and Taco Bell, as he got behind the wheel at NASCAR’s fastest track.

Taco Bell Goes on Black Ops Mission for MLB TV Spot

Taco Bell unveiled its latest Major League Baseball TV spot, featuring San Francisco Giants closer Brian Wilson, Sept. 6 during Game 5 of the American League Division Series.

Titled “Closer 2.0,” it was a follow-up to last year’s commercial with the Yankees’ Mariano Rivera and Joe Girardi, in which Girardi had to call in Rivera to finish a customer’s XXL Chalupa, as it was too big. 

Taco Bell Ready to “Feed the Beat” of 2011 Lineup

Tacos and tunes continue to make a dynamic duo – and are now teaming up to make a difference – as Taco Bell “Feed the Beat” artists are helping to raise awareness and donations to end world hunger.

“Feed the Beat” alumni and currentartists Portugal. The Man, Neon Trees, Hot Chelle Rae, and Cobra Starship have all come forward to tap into their social media communities starting today through October 20 to spread the word about the World Hunger Relief campaign, the world’s largest private sector hunger relief effort in partnership with the World Food Programme (WFP).

QSR Drive-Thru Performance Study

How does your brand stack up to the seven best drive-thru chains in the nation?

It’s true that different brands excel at different things, be it in the area of nutritional offerings, customer service, or speed.

It’s true, too, with drive-thru service; some brands perform better than the rest. And this year the QSR Drive-Thru Performance Study focuses on seven brands as a benchmark group that have consistently, year after year, risen to the top of the heap in drive-thru performance.

Drive-thru performance was first studied in 1998 to gauge the speed and accuracy of fast feeders and encourage the industry to improve its service. And improve it did:

Rethinking Gen Y

A recent study finds that Millennials may be more closely linked to their predecessors than previously believed.

As the vanguard of the Internet Age, Generation Y—the Millennial Generation—has been cast as a paradigm-busting demographic that requires businesses and marketing strategists to rethink everything.

But a recent study on Millennials finds that the demographic may be more similar to (and influenced by) its Gen X and Boomer counterparts than previously thought.

In fact, the study, “Culture of Millennials 2011,” challenges several widely held assumptions about Millennials, says Laurie Demeritt, president of Hartman Group, which released the study.