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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
A look at how quick-service brands can adapt signature menu items to the retail space.
Health and Nutrition: The State of the Industry
Industry analysts and operators weigh in on the progress of the healthy-dining movement—and what’s left to be done.
Grabbing a Bite
Demographic changes bolster snacking throughout the day.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
The Art of Food Photography
A look at how quick-serve operators use images to help grow their business.
Breaking Out of the Mold
When entering a new daypart, particularly breakfast, operators should prepare for both opportunities and challenges.
Taco Bell Makes Big-Screen Debut
New advertising campaign for value menu to run before select summer films before it moves to television.
Taco Bell Tries to Drop the Dropout Rate April 23
The Taco Bell Foundation will receive 15 percent of the chain's gross sales April 23 to help teens graduate from high school and prepare for life beyond it.
Green KFC-Taco Bell Cuts Water and Energy Use 30%
Solar energy and a sophisticated lighting control system are among the Northampton store's many eco-friendly features.
Industry Applauded for Trans Fat Reductions
Operators have replaced more than 340 million pounds of trans fat and 130 million pounds of saturated fat since 2006.
Quick-Service Restaurants Prevail Despite Weak Economy
Some cite use of JobApp Network as reason sales remain strong.
Bartlett Steals Tacos for Millions
Taco Bell will give away free tacos as part of its “Steal A Base, Steal A Taco” World Series promotion.
Taco Bell Announces Music Lineup
The company named 100 artists to its 2008 Feed the Beat campaign.
Taco Bell Fights Hunger with 'Hills' Stars
Heidi Montag and Spencer Pratt served tacos at a Los Angeles store to raise awareness and money for global hunger.
Yum! Voluntarily Posts Calorie Counts
All five brands in the company will begin the menuboard changes this year in company-owned stores and will finish by the end of 2010.
America's Worst Restaurants For Kids Revealed
Eat This, Not That!
authors grade 43 national chains; 6 receive an "F."...
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Wendy's Opens 90 Degrees Lab For Tech Innovation
Quick Serves Join Eat (RED) Drink (RED) Campaign
DQ Serves Jurassic Smash Blizzard Treat Special
Tropical Smoothie Plans For Franchise Growth in Denver
Baskin-Robbins Announces Celebrate 31 Promotion
Pizza Hut Removes Artificial Flavors and Colors
Ctuit Rebrands Web and Mobile Experience
Modmarket Retools Summer Menu
Wendy's Releases LTO Summer Beverages
Global Franchise Group Charity Campaign Raises $1 Mill
Ones to Watch