Taco Bell

Interpreting the Top 100

Every year, many of us anxiously await the release of Technomic’s Fast Casual Top 100 report. Technomic’s Darren Tristano, one of the most knowledgeable people in the industry, gave me an interview and a sneak peek at the report. Here are his thoughts, followed by a few of my own.

Darren, what is the size of the fast-casual segment (2010)?

Taco Bell's 12 Pack Feeds the Beat

Taco Bell is calling out to those who want to be the “life of the party,” and the secret is B.Y.O.T. (Bring Your Own Tacos). The Taco 12 Pack—12 Crunchy Tacos for $10 at participating locations—is the new must-have party accessory of the summer season, and to create the perfect summer soundtrack to go with it, Taco Bell is bringing the music of artist Chiddy Bang to millions of Americans via television and online.

Taco Bell, Mark Wahlberg Help Teens Stay in School

The Taco Bell Foundation for Teens announced its "Graduate To Go" fundraiser will be held April 7-21 at participating Taco Bell restaurants nationwide. During this time, customers can donate to the graduation cause, and Taco Bell restaurants have committed to match customer contributions up to $1 million, nationwide.  

Taco Bell Franchisee Spills Success Secret

Rodney Walker, franchisee of 41 Taco Bell and KFC restaurants is spilling the secret of what helps him run successful restaurants. Walker says JobApp Network Phone and Web-based Hiring Management Solution has been an important part of his business success strategy, helping him to quickly hire and retain the right people.

Sponsorship Could Be Solution to Crowded Ad Market

Jimmy John’s and NASCAR.

McDonald’s and the Olympics.

Taco Bell and Major League Baseball.

Papa John’s and the National Football League.

With consumers increasingly difficult to reach given the fragmented media landscape, sponsorship has inherited a more accepted and important role in corporations’ marketing mix.

“Traditional media just doesn’t cut it as it used to and sponsorships provide an opportunity to tap into the key passion points of consumers,” says William Chipps, senior editor of the IEG Sponsorship Report.

Pacific Shrimp Crashes Taco Bell Menu for Limited Time

It’s no longer just about who you know—but knowing where to go. Starting this week, foodies can visit Taco Bell for its Pacific Shrimp Taco and new Pacific Shrimp Burrito. The limited-time menu items are filled with shrimp marinated with chipotle seasonings and other ingredients.

Taco Bell’s Meaty Issues Might Be Hurting Other Brands

A new report shows that Taco Bell’s fight against a potential lawsuit claiming its beef is only 35 percent real beef might not just be hurting the brand’s reputation—it might be hurting the reputation of the entire Mexican quick-service segment.

Taco Bell Is Talking

The Taco Bell employees, restaurant managers, and franchisees who serve more than 36.8 million customers each week across the country are coming together to share the facts about the ingredients in its seasoned beef recipe.

The chain is launching its "Talk" campaign, an integrated national marketing effort that includes 30-second and 15-second TV spots, terrestrial and Internet radio ads, online keyword buys, and social media support, as well as Hispanic broadcast spots.

Fill Your Portfolio with Brands that Last

After an abundance of successful business ventures, David Lobel founded Sentinel Capital Partners, a private equity firm that specializes in buying and building middle-market companies in the U.S. and Canada. Along with other prosperous investments, Lobel and senior partner and cofounder John McCormack have made their mark in the quick-serve industry. With past investments touching brands like Taco Bell and Church’s Chicken, Sentinel and portfolio company Southern California Pizza own 224 Pizza Hut restaurants in the Los Angeles area—the third-largest franchisee in the Pizza Hut system.

What Went Wrong at Yum

A&W, Long John Silver’s lack of international strength didn’t align with company goals.

Back in mid-2002, optimism reigned at Tricon Global Restaurants, the predecessor to Yum! Brands.    

The Louisville, Kentucky–based company had just purchased nearly 1,000 A&W restaurants and 1,200 Long John Silver’s units for $320 million, convinced that the recognizable names and multibranding possibilities could raise average unit volumes as much as 30 percent and produce upward of $5 billion in incremental system sales alongside nearly $1 billion in additional shareholder value.

But the promise never came true.

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