It’s no longer just about who you know—but knowing where to go. Starting this week, foodies can visit Taco Bell for its Pacific Shrimp Taco and new Pacific Shrimp Burrito. The limited-time menu items are filled with shrimp marinated with chipotle seasonings and other ingredients.
A new report shows that Taco Bell’s fight against a potential lawsuit claiming its beef is only 35 percent real beef might not just be hurting the brand’s reputation—it might be hurting the reputation of the entire Mexican quick-service segment.
The Taco Bell employees, restaurant managers, and franchisees who serve more than 36.8 million customers each week across the country are coming together to share the facts about the ingredients in its seasoned beef recipe.
The chain is launching its "Talk" campaign, an integrated national marketing effort that includes 30-second and 15-second TV spots, terrestrial and Internet radio ads, online keyword buys, and social media support, as well as Hispanic broadcast spots.
After an abundance of successful business ventures, David Lobel founded Sentinel Capital Partners, a private equity firm that specializes in buying and building middle-market companies in the U.S. and Canada. Along with other prosperous investments, Lobel and senior partner and cofounder John McCormack have made their mark in the quick-serve industry. With past investments touching brands like Taco Bell and Church’s Chicken, Sentinel and portfolio company Southern California Pizza own 224 Pizza Hut restaurants in the Los Angeles area—the third-largest franchisee in the Pizza Hut system.
Back in mid-2002, optimism reigned at Tricon Global Restaurants, the predecessor to Yum! Brands.
The Louisville, Kentucky–based company had just purchased nearly 1,000 A&W restaurants and 1,200 Long John Silver’s units for $320 million, convinced that the recognizable names and multibranding possibilities could raise average unit volumes as much as 30 percent and produce upward of $5 billion in incremental system sales alongside nearly $1 billion in additional shareholder value.
But the promise never came true.
Taco Bell launched the world’s largest free taco offer on Facebook by offering each of its fans with a free Crunchy Seasoned Beef Taco.
The online offer is only available to Facebook members who “Like” the Taco Bell page, allowing each fan access to print the coupon.
“Throughout the beef class action lawsuit, the response and enthusiasm from our Facebook community has been overwhelmingly positive,” says Greg Creed, CEO. “We found it only fitting to reward these 5.4 million fans and a friend with a free taco. It’s our way of saying thanks for their loyalty and support.”
Twenty- or 30-odd years ago, before society as a whole was fully attuned to the hazards—physical and moral—of allowing kids to eat pretty much whatever they wanted, whenever they wanted, product development was a relative snap.
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Reporting by Blair Chancey, Sam Oches, Daniel P. Smith, Robin Van Tan, Barney Wolf & Lori Zanteson
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