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Start to Finish: Brian Niccol
CEO, Taco Bell
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
A look at how quick-service brands can adapt signature menu items to the retail space.
Health and Nutrition: The State of the Industry
Industry analysts and operators weigh in on the progress of the healthy-dining movement—and what’s left to be done.
Grabbing a Bite
Demographic changes bolster snacking throughout the day.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
Taco Bell Partners with Gizmoz and MTV to Launch Virtual Casting Call
Taco Bell is searching for three virtual actors to star as animated talking characters in a 30-second Taco Bell television commercial, which will debut worldwide during the MTV Video Music Awards on September 9, 2007.
Taco Bell Appoints New CMO
Taco Bell Corp. announced that David Ovens has been appointed Chief Marketing Officer of Taco Bell effective August 6, 2007.
Taco Bell/KFC Multi-Brand Units Switch to Low-Linolenic Soybean Oil
Yum Brands today announced it has successfully converted 1,400 Taco Bell/KFC multi-brand locations to a low-linolenic soybean cooking oil.
California Farm Sues Taco Bell for Libel
Boskovich Farms filed a libel lawsuit against Taco Bell with the Orange County Superior Court on March 14.
Taco Bell Tests MasterCard PayPass
Taco Bell reportedly intends to launch the program at all company-owned stores and offer the option to franchisees.
KFC-Taco Bell Responds to Rat Footage
Yum! Brands President says company will cooperate with New York City health officials.
Taco Bell Franchisees Can’t Discuss Rat Problem
Corporate only allows one voice to be heard. But franchisees are not happy.
Rats Found at N.Y. Taco Bell-KFC
News footage of the rats makes its way to the Internet as Yum Brand shares fall 1 percent.
Yum Brands Ending 'Poison Pill' Plan
Yum Brands ending shareholders rights, or 'poison pill,' plan to adopt majority election...
Michigan to Join Debate on Trans Fats
Michigan Rep. Lee Gonzales announces a plan to phase out trans fats by July 2008.
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Back of House
In the Store
START TO FINISH: WHAT INSPIRES EXECS
Women in Foodservice
Food & Beverage
Ingredients & Dayparts
Marc Halperin: Resident F&B Expert
Find a Supplier
Kerry Publishes Educational Article on Coffee Trends
The Fight For Fall Begins
More Than Half of Perdue's Chicken Has No Antibiotics
Dunkin' Partners with Hershey on New Reese's LTO
Good Stuff Eatery Opens in Riyadh, Saudi Arabia
Pizza Hut Now Pizza Sponsor of ESPN Fantasy Football
SBUX Offers New Frappuccinos For Summer's End
Jack in the Box Raises $35,000 for Seattle Children's Hospital
New Kabob Fast Casual SKWR to Open in D.C.
The McWhopper? Burger King Proposes Truce with McD's
Ones to Watch