Competition in the quick-service industry is heating up after Taco Bell rolled out hard-hitting advertising for its new breakfast menu with jabs at McDonald’s that suggest the quick-service leader is not keeping up with the times.
The Taco Bell Foundation for Teens introduced its team of four new ambassadors to help raise awareness for the high school dropout crisis today’s young people face and to connect with teens in new ways that inspire them on their path to educational and personal success. To reach teens where they are and through the personalities they know and love, the lineup includes professional football star Reggie Bush, rising pop star Megan Nicole, Feed the Beat band Young the Giant, and YouTube personality Tyler Oakley.
Taco Bell franchise Aksan United Fortune Inc. announced the opening of its restaurant location at 8630 FM Road 78 and Crestway Road in Converse, Texas, for Sunday, June 8, 2014. The new Taco Bell restaurant is under construction now and will showcase an exciting exterior look, the first of its kind in the San Antonio area.
Converse residents will now be able to enjoy the customizable menu items offered by the Mexican-inspired quick-service restaurant, including fan favorites such as the Doritos Locos Tacos, gourmet inspired Cantina Bell Menu, and the lower calorie Fresco Menu.
With its newest YouTube ad spot, Taco Bell is urging consumers to “move on from [their] old McDonald’s breakfast,” the spot’s narrator says. The “Get with the Times” commercial, which debuted Tuesday, April 8, is a follow up to a spot that premiered the day before the breakfast launch featuring various several paid endorsers by the name of Ronald McDonald.
K-MAC Holdings Corp., headquartered in Fort Smith, Arkansas, announced it acquired 21 Taco Bell restaurants from Ricksim Inc., a franchisee that operates Taco Bell restaurants in the Oklahoma City market.
K-MAC is one of the largest Taco Bell franchisees in the U.S. and also operates KFC and Golden Corral restaurants. It operates 281 restaurants across the three different brands.
The wait is over. Today, Taco Bell is shaking up the quick-serve industry yet again, this time with a new Breakfast Menu that will redefine innovation and value.
Q: Other restaurants seem to be moving away from 99-cent-and-under value menus. So what is the right discounting strategy?
A: True, McDonald's has replaced its Value Menu with the Dollar Menu & More, and Wendy's 99 Cent Menu has been reconceived as the Right Price Right Size menu. But that doesn't mean the category has forsaken discounts as its primary traffic-driving tactic.
With more quick-serve players jumping into the morning daypart, breakfast traffic continues to surge. A new report from The NPD Group, a global information and advisory firm, shows a 3 percent gain in sales during the morning meal across the whole restaurant industry in 2013.
In celebration of the one-year anniversary of the Graduate for Más program, The Taco Bell Foundation for Teens and Get Schooled, in partnership with actor, author, and Locke alum Tyrese Gibson made a surprise visit to Alain LeRoy Locke College Preparatory Academy, to reward their commitment to graduate high school.
Taco Bell fans will soon have the chance to rise and “live más” when the Mexican-inspired quick serve launches its breakfast menu nationally on March 27.
“We want to win in all dayparts,” said Taco Bell president Brian Niccol in a teleconference on Monday, February 25. “We’re world famous for late night, or Fourth Meal; we’re world famous for dinner; we’re world famous for happy hour; we’re world famous for lunch. There’s one daypart we’re not world famous for yet—and I would say yet—and that’s breakfast.”