May 18, 2013

Taco Bell

Mark Wahlberg, Taco Bell Team Up to Help Kids Graduate
Offering Value Isn't Enough; Taco Bell Wants to Redefine It
Small portions give customers control over health, values, and variety.
Small Portions a Big Idea
April 2013

Little servings give diners an opportunity to control health, value, and variety.
Taco Bell Ready to “Feed the Beat” of 2011 Lineup

Tacos and tunes continue to make a dynamic duo – and are now teaming up to make a difference – as Taco Bell “Feed the Beat” artists are helping to raise awareness and donations to end world hunger.

QSR Drive-Thru Performance Study
October 2011

It’s true that different brands excel at different things, be it in the area of nutritional offerings, customer service, or speed.

It’s true, too, with drive-thru service; some brands perform better than the rest. And this year the QSR Drive-Thru Performance Study focuses on...

Rethinking Gen Y

As the vanguard of the Internet Age, Generation Y—the Millennial Generation—has been cast as a paradigm-busting demographic that requires businesses and marketing strategists to rethink everything.

But a recent study on Millennials finds that the demographic may be more...

Chicken Flatbread Sandwich Returns to Taco Bell

Taco Bell today announced it will re-introduce the popular 99-cent Chicken Flatbread Sandwich, featuring 100 percent marinated all-white-meat chicken and a melted blend of three cheeses on warm, soft flatbread.  Starting September 5 and continuing through December 25, Taco Bell’s...

Taco Bell Promotes Up-and-Coming Bands with Contest

Today, Taco Bell announced the call for entries for its 2011 Feed the Beat program, giving 100 artists $500 in Taco Bell gift cards to keep their hunger satisfied on the road while also providing unique marketing support to further enhance their career. To sign up, artists can go online...

Top 50 Breakdown by Market Segments
August 2011

QR Code, MTV Highlight New Taco Bell Promo

Today, Taco Bell launches the Big Box Remixed, which combines the flavor of four classic Taco Bell menu items with the freshness of exclusive music content via a mobile site, packaged in a specially...

The Case for Cheap Eats
July 2011

In the hands of the quick-service restaurant operator, price might be the ultimate weapon, the key ingredient to swing a customer and prompt a purchase in today’s dollar-conscious market.

And the quick-service industry knows it all too well, an awareness that has sparked a decades-...

Taco Bell Wants You to ‘Spend Less’ This Summer

Taco Bell launched a new, integrated marketing campaign aimed at summer customers looking to pinch a few pennies.

The new campaign, titled “Spend Less Summer,” features TV advertisements starring comedian Aasif Mandvi of Comedy Central’s “The Daily Show” as...

Fast Food Closing in on Full Service in Customer Satisfaction

The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.

The American Customer Satisfaction Index (ACSI), released today, found that customer satisfaction with the quick-serve industry had increased 5....

Bell on the Ball
June 2011

A group of cartoon superheroes dubbed the Super Delicious Ingredient Force that lives in a “Fortress of Flavor” will never be the stars of a marketing campaign for Panera Bread. Chipotle CEO Steve Ells will never say that a $2.69 taco is expensive. And it’s highly unlikely that...

Interpreting the Top 100
June 2011

Every year, many of us anxiously await the release of Technomic’s Fast Casual Top 100 report. Technomic’s Darren Tristano, one of the most knowledgeable people in the industry, gave me an interview and a sneak peek at the report. Here are his thoughts, followed by a few of my own....

Taco Bell's 12 Pack Feeds the Beat

Taco Bell is calling out to those who want to be the “life of the party,” and the secret is B.Y.O.T. (Bring Your Own Tacos). The Taco 12 Pack—12 Crunchy Tacos for $10 at participating locations—is the new must-have party accessory of the summer season, and to create the...

Taco Bell, Mark Wahlberg Help Teens Stay in School

The Taco Bell Foundation for Teens announced its "Graduate To Go" fundraiser will be held April 7-21 at participating Taco Bell restaurants nationwide. During this time, customers can donate to the graduation cause, and Taco Bell restaurants have committed...

Taco Bell Franchisee Spills Success Secret

Rodney Walker, franchisee of 41 Taco Bell and KFC restaurants is spilling the secret of what helps him run successful restaurants. Walker says JobApp Network Phone and Web-based Hiring Management Solution has been an important part of his business success strategy, helping him to quickly...

Sponsorship Could Be Solution to Crowded Ad Market

Jimmy John’s and NASCAR.

McDonald’s and the Olympics.

Taco Bell and Major League Baseball.

Papa John’s and the National Football League.

With consumers increasingly difficult to reach given the fragmented media landscape, sponsorship has inherited a...

Pacific Shrimp Crashes Taco Bell Menu for Limited Time

It’s no longer just about who you know—but knowing where to go. Starting this week, foodies can visit Taco Bell for its Pacific Shrimp Taco and new Pacific Shrimp Burrito. The limited-time menu items are filled with...

Taco Bell’s Meaty Issues Might Be Hurting Other Brands

A new report shows that Taco Bell’s fight against a potential lawsuit claiming its beef is only 35 percent real beef might not just be hurting the brand’s reputation—it might be hurting the reputation of the entire Mexican quick-service segment.

Taco Bell Is Talking

The Taco Bell employees, restaurant managers, and franchisees who serve more than 36.8 million customers each week across the country are coming together to share the facts about the ingredients in its seasoned beef recipe.

The chain is launching its "Talk" campaign, an...

Fill Your Portfolio with Brands that Last
March 2011

After an abundance of successful business ventures, David Lobel founded Sentinel Capital Partners, a private equity firm that specializes in buying and building middle-market companies in the U.S. and Canada. Along with other prosperous investments, Lobel and senior partner and cofounder John...