Taco Bell

Taco Bell's Brian Niccol Named CEO

Taco Bell Corp., a division of Yum! Brands Inc., announced that Brian Niccol will be promoted to chief executive officer on January 1, 2015. Niccol, 40, who currently serves as president of Taco Bell U.S., will become the brand’s next CEO as current Taco Bell CEO Greg Creed will become CEO of Yum! Brands Inc. effective the same date.

Taco Bell Debuts Spicy Chicken Cool Ranch DLT

Taco Bell unveiled its new Spicy Chicken Cool Ranch Doritos Locos Taco (DLT). The new taco features Taco Bell’s spicy shredded chicken on the inside of the popular Cool Ranch Doritos taco shell. The Spicy Chicken Cool Ranch DLT is the fourth offering within the brand’s most successful product platform ever, with more than 825 million sold since March 2012.

Taco Bell Announces 2014 Feed the Beat Lineup

Taco Bell introduced the 2014 Feed The Beat (FTB) lineup, which includes 100 up-and-coming artists such as Big Data, Panama Wedding, Charli XCX, Chromeo, HOLYCHILD, and The Pains Of Being Pure At Heart. Due to growing interest in FTB, Taco Bell has decided to double the program this year and will introduce a second lineup of 100 artists later this year. FTB provides these artists $500 in Taco Bell gift cards to help fuel the bands on tour as well as boost exposure for them in a number of ways.

All Aboard the Fast-Casual Bandwagon

Taco Bell the latest quick serve to add a fast-casual sister brand.

Quick service brands open new upscale concepts to compete with fast casual.
Taco Bell's new U.S. Taco Co. brand mixes a more comfortable store environment with premium menu options to compete for fast-casual customers. Taco Bell

Fast casual has dominated foodservice success stories in recent years, with the category sporting an 11 percent sales hike in 2013, according to Technomic. That success has inspired several traditional quick-service brands to jump on the fast-casual bandwagon with wholly new sister brands, the latest example being Taco Bell with its new U.S. Taco Co. and Urban Taproom brand.

With its edgy “Day of the Dead” theming and upscale fusion menu items, U.S. Taco Co. aims to stand out from both Taco Bell as well as other fast-casual operators.

Taco Bell Foundation Names Team of Celebrity Ambassadors

The Taco Bell Foundation for Teens introduced its team of four new ambassadors to help raise awareness for the high school dropout crisis today’s young people face and to connect with teens in new ways that inspire them on their path to educational and personal success. To reach teens where they are and through the personalities they know and love, the lineup includes professional football star Reggie Bush, rising pop star Megan Nicole, Feed the Beat band Young the Giant, and YouTube personality Tyler Oakley.

Taco Bell Franchisee To Open Doors in Converse, Texas, Unit

Taco Bell franchise Aksan United Fortune Inc. announced the opening of its restaurant location at 8630 FM Road 78 and Crestway Road in Converse, Texas, for Sunday, June 8, 2014. The new Taco Bell restaurant is under construction now and will showcase an exciting exterior look, the first of its kind in the San Antonio area.

Converse residents will now be able to enjoy the customizable menu items offered by the Mexican-inspired quick-service restaurant, including fan favorites such as the Doritos Locos Tacos, gourmet inspired Cantina Bell Menu, and the lower calorie Fresco Menu.

Taco Bell Takes Jab at McDonald's in Newest Ad

With its newest YouTube ad spot, Taco Bell is urging consumers to “move on from [their] old McDonald’s breakfast,” the spot’s narrator says. The “Get with the Times” commercial, which debuted Tuesday, April 8, is a follow up to a spot that premiered the day before the breakfast launch featuring various several paid endorsers by the name of Ronald McDonald.

Brentwood Associates Acquires 21 Taco Bell Franchises

K-MAC Holdings Corp., headquartered in Fort Smith, Arkansas, announced it acquired 21 Taco Bell restaurants from Ricksim Inc., a franchisee that operates Taco Bell restaurants in the Oklahoma City market.

K-MAC is one of the largest Taco Bell franchisees in the U.S. and also operates KFC and Golden Corral restaurants. It operates 281 restaurants across the three different brands.