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2014’s Top Brand Stories
The top players from a busy year in quick-service news.
A look at how quick-service brands can adapt signature menu items to the retail space.
Health and Nutrition: The State of the Industry
Industry analysts and operators weigh in on the progress of the healthy-dining movement—and what’s left to be done.
Grabbing a Bite
Demographic changes bolster snacking throughout the day.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
The Art of Food Photography
A look at how quick-serve operators use images to help grow their business.
Breaking Out of the Mold
When entering a new daypart, particularly breakfast, operators should prepare for both opportunities and challenges.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
Quick-Serve Industry Continues to Rise and Shine
With more quick-serve players jumping into the morning daypart, breakfast traffic continues to surge.
Taco Bell Foundation for Teens Reward California School
In celebration of the one-year anniversary of the Graduate for Más program, The Taco Bell Foundation for Teens and Get Schooled, in partnership with a...
Taco Bell Breakfast Menu Marks Its Largest National Rollout
Taco Bell fans will soon have the chance to rise and “live más” when the Mexican-inspired quick serve launches its breakfast menu nationally on March ...
Taco Bell Ups the Ante with XXL Crispy Taco
Taco Bell, the brand that brought consumers the iconic Doritos Locos Tacos, is once again upping the ante in the taco game with its biggest taco ever:...
Taco Bell Foundation for Teens Donates $120,000
As part of its commitment to enable and inspire teens to achieve más, the Taco Bell Foundation for Teens will award $60,000 in educational scholarship...
Taco Bell Introduces New Loaded Grillers
With millennial consumers continuously looking to find value in their deals, Taco Bell’s latest products aim to fit the bill.
Taco Bell Launches Largest Beverage Expansion
Taco Bell announced its plans to offer the apple-flavored Manzanita Sol, a classic flavor that has crossed borders.
R&R Ventures Refinances Its Taco Bell Business
The Cypress Group acted as the exclusive advisor to R & R Ventures in the refinancing of its Taco Bell Restaurants and the acquisition of corporat...
Fall Spurs Brands Into Action in Fight Against Hunger
Fall hunger-relief initiatives like September’s Hunger Action Month and last week’s World Food Day from the United Nations’ World Food Programme (WFP)...
Taco Bell Expands Marketing Partnership with NBA
The National Basketball Association (NBA) and Taco Bell Corp.
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Ones to Watch