Taco Bell

Taco Bell Ups the Ante with XXL Crispy Taco

Taco Bell, the brand that brought consumers the iconic Doritos Locos Tacos, is once again upping the ante in the taco game with its biggest taco ever: the XXL Crispy Steak Taco.

The XXL Crispy Steak Taco features double the marinated steak, lettuce, tomato, shredded cheese, avocado ranch sauce, and reduced-fat sour cream, all in a new crispy shell. The XXL Crispy Steak Taco will be available beginning Thursday, February 27 at participating restaurants nationwide priced at $2.99, with the shredded chicken option priced at $2.79 and seasoned ground beef option priced at $2.49.

Taco Bell Foundation for Teens Donates $120,000

As part of its commitment to enable and inspire teens to achieve más, the Taco Bell Foundation for Teens will award $60,000 in educational scholarships to four teens who were selected to participate in the 12th Annual Taco Bell Skills Challenge during State Farm All-Star Saturday Night on Saturday, February 15.

R&R Ventures Refinances Its Taco Bell Business

The Cypress Group acted as the exclusive advisor to R & R Ventures in the refinancing of its Taco Bell Restaurants and the acquisition of corporate Taco Bell Restaurants in Northern Virginia. R & R is owned by Robert Calucci, a 20-year veteran of the Taco Bell system. Cypress represented R & R in identifying the opportunity for the financing, conducting a competitive process, structuring the transaction, and managing the closing.

Fall Spurs Brands Into Action in Fight Against Hunger

Amy Kavanaugh meets with students during a trip to Ecuador with Yum! Brands.

Fall hunger-relief initiatives like September’s Hunger Action Month and last week’s World Food Day from the United Nations’ World Food Programme (WFP) have spurred quick serves into action to thwart the global hunger problem.

Taco Bell raised a record $3 million through its World Hunger Relief promotion, which ran September 26 through October 17. Customers were offered an opportunity to donate $1 to the WFP, which reaches more than 97 million people in 80 countries.

Taco Bell Expands Marketing Partnership with NBA

The National Basketball Association (NBA) and Taco Bell Corp. announced a multiyear expansion of their marketing partnership that will continue Taco Bell’s position as the league’s Official Quick Service Restaurant Partner—a position it has held since 2009. This partnership will help Taco Bell and the NBA’s fan bases connect with both through marquee league events and NBA-themed promotions in restaurants nationwide.