May 22, 2013

Taco Bell

Small portions give customers control over health, values, and variety.
April 2013

Little servings give diners an opportunity to control health, value, and variety.

Back in mid-2002, optimism reigned at Tricon Global Restaurants, the predecessor to Yum! Brands.    

The Louisville, Kentucky–based company had just purchased nearly 1,000 A&W restaurants and 1,200 Long John Silver’s units for $320 million, convinced that...

Taco Bell launched the world’s largest free taco offer on Facebook by offering each of its fans with a free Crunchy Seasoned Beef Taco.

The online offer is only available to Facebook members who “Like” the Taco Bell page, allowing each fan access to print the coupon.

January 2011

Twenty- or 30-odd years ago, before society as a whole was fully attuned to the hazards—physical and moral—of allowing kids to eat pretty much whatever they wanted, whenever they wanted, product development was a relative snap.

December 2010

Reporting by Blair Chancey, Sam Oches, Daniel P. Smith, Robin Van Tan, Barney Wolf & Lori Zanteson

1. BK Sold to Brazilian Investors

Becoming the decade’s biggest restaurant buyout,...

Lineup announced for chain's Feed the Beat program, which provides bands with $500 in Taco Bell Bucks while on tour and influential exposure.
October 2010

Matt Loney isn’t taking anything for granted or ignoring any competitor. He insists he knows better, a product of an early professional education on the restaurant industry’s ebbs and flows.

The youthful president of Stevi B’s, an Atlanta-based...

Feed the Beat program, which helps feed and sponsor up-and-coming bands, enters its fifth year.
Cantina Tacos include a grilled tortilla, onion and cilantro blend, lime wedge, and the choice of chicken, carne asada steak, or carnitas shredded pork.

Nine of 10 brands studied by American Customer Satisfaction Index show an increase in satisfaction between 2009 and 2010.

July 2010

Some people may consider the term healthful dessert as a bit of an oxymoron.

Desserts are typically recognized as being indulgent—rich and flavorful—and not necessarily a part of the dining experience that would be considered good for you.

But perception is not...

Taco Bell petitioned the Federal Reserve, asking for the printing of more $2 bills to celebrate the fast food chain's new $2 Meal Deal.
The Taco Bell Foundation for Teens and the Mark Wahlberg Youth Foundation join forces to tackle the high school dropout rate.
Hall-of-fame basketball player Charles Barkley is featured in new ads supporting Taco Bell's $2 Meal Deal.
June 2010

For generations, Americans embraced the traditional dayparts of breakfast, lunch, and dinner, and quick serves fell into line with menu offerings and hours that respected the standards of the day.

Taco Bell is attempting to redefine quick-serve consumers' perception of value with its $2 Meal Deal.
May 2010

In the May 2010 issue of QSR, Yum Brands CEO and chairman David Novak was selected as one of the quick-serve industry’s Top 10 Most Innovative People. Novak has been at the helm of one of the world’s largest quick-service companies for the last six years and has made broad...

Official quick-service restaurant of the NBA is ready to serve customers at the NBA All-Star game in Dallas.
February 2010

In March of 2008, Subway launched a value deal nationwide that already had explosive success in a number of the chain’s South Florida stores. The introduction of the $5 footlong deal across the U.S. was intended to be an answer to the $1 value menus of industry...

Taco Bell gets the NBA Hall of Famer prim and proper for spots promoting NBA Five Buck Box.
Glen W. Bell, Jr., who helped pioneer the Mexican quick-service segment, opened his first Taco Bell restaurant in 1962.