The wait is over. Today, Taco Bell is shaking up the quick-serve industry yet again, this time with a new Breakfast Menu that will redefine innovation and value.
Q: Other restaurants seem to be moving away from 99-cent-and-under value menus. So what is the right discounting strategy?
A: True, McDonald's has replaced its Value Menu with the Dollar Menu & More, and Wendy's 99 Cent Menu has been reconceived as the Right Price Right Size menu. But that doesn't mean the category has forsaken discounts as its primary traffic-driving tactic.
With more quick-serve players jumping into the morning daypart, breakfast traffic continues to surge. A new report from The NPD Group, a global information and advisory firm, shows a 3 percent gain in sales during the morning meal across the whole restaurant industry in 2013.
In celebration of the one-year anniversary of the Graduate for Más program, The Taco Bell Foundation for Teens and Get Schooled, in partnership with actor, author, and Locke alum Tyrese Gibson made a surprise visit to Alain LeRoy Locke College Preparatory Academy, to reward their commitment to graduate high school.
Taco Bell fans will soon have the chance to rise and “live más” when the Mexican-inspired quick serve launches its breakfast menu nationally on March 27.
“We want to win in all dayparts,” said Taco Bell president Brian Niccol in a teleconference on Monday, February 25. “We’re world famous for late night, or Fourth Meal; we’re world famous for dinner; we’re world famous for happy hour; we’re world famous for lunch. There’s one daypart we’re not world famous for yet—and I would say yet—and that’s breakfast.”
Taco Bell, the brand that brought consumers the iconic Doritos Locos Tacos, is once again upping the ante in the taco game with its biggest taco ever: the XXL Crispy Steak Taco.
The XXL Crispy Steak Taco features double the marinated steak, lettuce, tomato, shredded cheese, avocado ranch sauce, and reduced-fat sour cream, all in a new crispy shell. The XXL Crispy Steak Taco will be available beginning Thursday, February 27 at participating restaurants nationwide priced at $2.99, with the shredded chicken option priced at $2.79 and seasoned ground beef option priced at $2.49.
As part of its commitment to enable and inspire teens to achieve más, the Taco Bell Foundation for Teens will award $60,000 in educational scholarships to four teens who were selected to participate in the 12th Annual Taco Bell Skills Challenge during State Farm All-Star Saturday Night on Saturday, February 15.
The morning meal has long been a key element of some limited-service restaurants, and it’s no surprise that the number of operators entering this daypart continues to grow, as owners look to boost their revenues and build customer loyalty.
With millennial consumers continuously looking to find value in their deals, Taco Bell’s latest products aim to fit the bill. With the new Loaded Grillers, Taco Bell is giving consumers appetizer flavors on their terms and only for a dollar.
Taco Bell announced its plans to offer the apple-flavored Manzanita Sol, a classic flavor that has crossed borders. This will also be the first time that Diet Mtn Dew Baja Blast and the citrus-infused punch of Mtn Dew Sangrita Blast have ever been offered in any form.