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Start to Finish: Brian Niccol
CEO, Taco Bell
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
A look at how quick-service brands can adapt signature menu items to the retail space.
Health and Nutrition: The State of the Industry
Industry analysts and operators weigh in on the progress of the healthy-dining movement—and what’s left to be done.
Grabbing a Bite
Demographic changes bolster snacking throughout the day.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
Fall Spurs Brands Into Action in Fight Against Hunger
Fall hunger-relief initiatives like September’s Hunger Action Month and last week’s World Food Day from the United Nations’ World Food Programme (WFP)...
Taco Bell Expands Marketing Partnership with NBA
The National Basketball Association (NBA) and Taco Bell Corp.
Taco Bell Focuses Hunger Relief Efforts on Teens
Taco Bell and the Taco Bell Foundation for Teens, which seeks to inspire and enable America’s teens to graduate from high school, announced that its s...
Taco Bell Is The House of Dew With 3 New Beverages
Taco Bell is introducing the new “House of Dew”—three Mountain Dew–based frozen beverages—to hit menus nationwide on September 26.
Taco Bell Plays For The Future With Playstation4 Promo
Sony Computer Entertainment America (SCEA) and Taco Bell announced a co-branded, six-week “Play the Future First” promotion, beginning September 26, t...
Taco Bell Feeds The Beat With Debut of Its “Rockumentary”
Taco Bell, while best known for selling more than two billion tacos each year, is no stranger to music.
Taco Bell Dropping Kids’ Meals May Backfire, YouGov Says
Taco Bell is ending its kids' meals because, according to CEO Greg Creed, the brand is trying to become edgier and more Millennial-focused.
Taco Bell Kicks Kids’ Meals, Toys To The Curb
Taco Bell made news early this week with CEO Greg Creed’s announcement that the brand would scrap kids’ meals and toys by January 2014—all in the name...
Taco Bell Powers Up With Protein Menu
Taco Bell is taking the steps to offer relevant meal options for its customers and will start by rolling out two new product offerings in test: the Po...
Taco Bell Foundation Creates Times Square Yearbook
The Taco Bell Foundation for Teens, together with Get Schooled, invites teens to take part in a one-of-a-kind project, “Yearbook Time!...
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