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Start to Finish: Brian Niccol
CEO, Taco Bell
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
A look at how quick-service brands can adapt signature menu items to the retail space.
Health and Nutrition: The State of the Industry
Industry analysts and operators weigh in on the progress of the healthy-dining movement—and what’s left to be done.
Grabbing a Bite
Demographic changes bolster snacking throughout the day.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
Mark Wahlberg, Taco Bell Team Up to Help Kids Graduate
The Taco Bell Foundation for Teens, in partnership with Get Schooled, announced the launch of Graduate for Mas, a program challenging teens to make a ...
Offering Value Isn’t Enough; Taco Bell Wants to Redefine It
It may seem like a lofty goal, but Taco Bell is dead set on not only redefining value at the quick-service level, but also delivering it to consumers ...
NRA's Operator Innovations Award Finalists Revealed
An independent panel of foodservice operators from the across the industry has selected the finalists for the 2013 Operator Innovations Awards.
Taco Bell Approves use of HyperView PE
HyperActive Technologies, a technology company for the restaurant industry, is now approved by Taco Bell to provide the HyperView PE order confirmatio...
Taco Bells Hits the Big Screen with 3-D Commercial
NCM Media Networks, an integrated media company reaching U.S.
UFPC Renames Contracter Connection Division
Dale Holden, senior vice president of Unified Foodservice Purchasing Co-op (UFPC), announced that UFPC Contractor Connection, a value-added services p...
Taco Bell to Launch Cool Ranch Doritos Locos Tacos
When Taco Bell launched Doritos Locos Tacos in 2012, it quickly became the company’s most successful product launch ever, selling more than 350 millio...
Taco Bell and Lorena Garcia Team Up for New Steak Items
Taco Bell is introducing a new steak to all menu items, including the Cantina Bell Steak Burrito, priced at $4.99.
The Super Bowl Comes Early for Taco Bell Fans
There’s no need to wait until Super Bowl Sunday to join 87-year-old Bernie Goldblatt and friends on an epic nighttime adventure, as Taco Bell is relea...
Taco Bell Unveils a Sneak Peek of Its Super Bowl Spot
Taco Bell is showing the world what it truly means to “Live Mas” as it unveils a 60-second online teaser video in anticipation of its 60-second brand ...
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