Taco Bell

July 2011

In the hands of the quick-service restaurant operator, price might be the ultimate weapon, the key ingredient to swing a customer and prompt a purchase in today’s dollar-conscious market.

And the quick-service industry knows it all too well, an awareness that has sparked a decades-...

Taco Bell launched a new, integrated marketing campaign aimed at summer customers looking to pinch a few pennies.

The new campaign, titled “Spend Less Summer,” features TV advertisements starring comedian Aasif Mandvi of Comedy Central’s “The Daily Show” as...

The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.

The American Customer Satisfaction Index (ACSI), released today, found that customer satisfaction with the quick-serve industry had increased 5....

June 2011

A group of cartoon superheroes dubbed the Super Delicious Ingredient Force that lives in a “Fortress of Flavor” will never be the stars of a marketing campaign for Panera Bread. Chipotle CEO Steve Ells will never say that a $2.69 taco is expensive. And it’s highly unlikely that...

June 2011

Every year, many of us anxiously await the release of Technomic’s Fast Casual Top 100 report. Technomic’s Darren Tristano, one of the most knowledgeable people in the industry, gave me an interview and a sneak peek at the report. Here are his thoughts, followed by a few of my own....

Taco Bell is calling out to those who want to be the “life of the party,” and the secret is B.Y.O.T. (Bring Your Own Tacos). The Taco 12 Pack—12 Crunchy Tacos for $10 at participating locations—is the new must-have party accessory of the summer season, and to create the...

The Taco Bell Foundation for Teens announced its "Graduate To Go" fundraiser will be held April 7-21 at participating Taco Bell restaurants nationwide. During this time, customers can donate to the graduation cause, and Taco Bell restaurants have committed...

Rodney Walker, franchisee of 41 Taco Bell and KFC restaurants is spilling the secret of what helps him run successful restaurants. Walker says JobApp Network Phone and Web-based Hiring Management Solution has been an important part of his business success strategy, helping him to quickly...

Jimmy John’s and NASCAR.

McDonald’s and the Olympics.

Taco Bell and Major League Baseball.

Papa John’s and the National Football League.

With consumers increasingly difficult to reach given the fragmented media landscape, sponsorship has inherited a...

It’s no longer just about who you know—but knowing where to go. Starting this week, foodies can visit Taco Bell for its Pacific Shrimp Taco and new Pacific Shrimp Burrito. The limited-time menu items are filled with...

A new report shows that Taco Bell’s fight against a potential lawsuit claiming its beef is only 35 percent real beef might not just be hurting the brand’s reputation—it might be hurting the reputation of the entire Mexican quick-service segment.

The Taco Bell employees, restaurant managers, and franchisees who serve more than 36.8 million customers each week across the country are coming together to share the facts about the ingredients in its seasoned beef recipe.

The chain is launching its "Talk" campaign, an...

March 2011

After an abundance of successful business ventures, David Lobel founded Sentinel Capital Partners, a private equity firm that specializes in buying and building middle-market companies in the U.S. and Canada. Along with other prosperous investments, Lobel and senior partner and cofounder John...

Back in mid-2002, optimism reigned at Tricon Global Restaurants, the predecessor to Yum! Brands.    

The Louisville, Kentucky–based company had just purchased nearly 1,000 A&W restaurants and 1,200 Long John Silver’s units for $320 million, convinced that...

Taco Bell launched the world’s largest free taco offer on Facebook by offering each of its fans with a free Crunchy Seasoned Beef Taco.

The online offer is only available to Facebook members who “Like” the Taco Bell page, allowing each fan access to print the coupon.

January 2011

Twenty- or 30-odd years ago, before society as a whole was fully attuned to the hazards—physical and moral—of allowing kids to eat pretty much whatever they wanted, whenever they wanted, product development was a relative snap.

December 2010

Reporting by Blair Chancey, Sam Oches, Daniel P. Smith, Robin Van Tan, Barney Wolf & Lori Zanteson

1. BK Sold to Brazilian Investors

Becoming the decade’s biggest restaurant buyout,...

Lineup announced for chain's Feed the Beat program, which provides bands with $500 in Taco Bell Bucks while on tour and influential exposure.
October 2010

Matt Loney isn’t taking anything for granted or ignoring any competitor. He insists he knows better, a product of an early professional education on the restaurant industry’s ebbs and flows.

The youthful president of Stevi B’s, an Atlanta-based...

Feed the Beat program, which helps feed and sponsor up-and-coming bands, enters its fifth year.