June 19, 2013

Taco Bell

Taco Bell Powers Up With Protein Menu
Quick serve operators must strategic plan how to market their brand online.
All the World’s Your Stage
June 2013

An online presence can be a boon to business and give quick serves global appeal. But it also has the power to haunt them.
Noodles & Co. chef Tessa Stamper works in a test kitchen at the company’s headqu
Inside the Test Kitchen
June 2013

R&D experts from around the industry pull back the curtain on how they perfect their signature menu items.
Taco Bell is an All-Star in Dallas This Weekend
Official quick-service restaurant of the NBA is ready to serve customers at the NBA All-Star game in Dallas.
The Value Equation
February 2010

In March of 2008, Subway launched a value deal nationwide that already had explosive success in a number of the chain’s South Florida stores. The introduction of the $5 footlong deal across the U.S. was intended to be an answer to the $1 value menus of industry...

Charles Barkley is a Poet—According to Taco Bell
Taco Bell gets the NBA Hall of Famer prim and proper for spots promoting NBA Five Buck Box.
Taco Bell Founder Dies
Glen W. Bell, Jr., who helped pioneer the Mexican quick-service segment, opened his first Taco Bell restaurant in 1962.
Restaurants Spring into Action to Help Haiti

In the aftermath of the massive earthquake that rocked Haiti on January 12, the restaurant industry has responded with various fundraising initiatives to help the devastated Caribbean island nation.

The destruction was “unimaginable,” in the words of...

Hunger for Change
January 2010

It usually takes a trade show or the threat of legislation to bring quick-service competitors together, but occasionally the industry puts business aside and rallies around a single cause. In the wake of the devastating effects of Hurricane Katrina, brands flocked to...

On A Diet? Try Taco Bell's Drive Thru
Chain adds Drive-Thru Diet Menu, which includes seven Fresco-style menu offerings with nine grams or less of fat.
Growing Mexican Chains Mostly Fast Casual
Nine of 10 fastest growing Mexican limited-service restaurants in 2008 were fast-casual chains, according to Technomic.
Taco Bell 'Feeds the Beat' of Rock Bands
One hundred bands around the country earn promotion through chain's "Feed the Beat" campaign.
Taco Bell Rewards Midwest Franchisee
RLC Enterprises Inc. of Northbrook, Illinois, wins chain's Glen Bell Award.
Taco Bell's Black Jack Going for Free
Chain to give away LTO tacos on Halloween in honor of holiday and World Series.
Win a Crunch When the Crunch Win
Syracuse Crunch hockey team partners with Taco Bell to give away free tacos.
Taco Bell Plays its Black Jack
New Black Jack Tacos to be sold through December 27.
Taco Bell Selects Lead Digital Agency
R/GA to work on strategic and creative digital marketing efforts.
Tyson Foods Provides Hunger Relief in New Jersey
Tyson Foods donated food to the Community FoodBank of New Jersey to show support for the Professional Chef’s Association.
Taco Bell Teams with NBA
Partnership allows Taco Bell television and online exposure through NBA, WNBA, and NBA D-League.
Court Rules in Favor of Taco Bell Franchisees
More than 70 franchisees represented in case against insurance company.
Taco Bell Makes Big-Screen Debut
New advertising campaign for value menu to run before select summer films before it moves to television.
Taco Bell Tries to Drop the Dropout Rate April 23
The Taco Bell Foundation will receive 15 percent of the chain's gross sales April 23 to help teens graduate from high school and prepare for life beyond it.
Green KFC-Taco Bell Cuts Water and Energy Use 30%
Solar energy and a sophisticated lighting control system are among the Northampton store's many eco-friendly features.