Taco Bell

Key to Millennial Engagement

Traditional and social media are no longer sure-fire ways to attract younger consumers.

Taco Bell sponsored a film focused on popular rock band Passion Pit.
Indie band Passion Pit perform as part of Taco Bell's new film "Hello Everywhere."

Today’s young adults and teenagers—Millennials and Gen Z—are a coveted consumer demographic in quick service and are driving industry trends. Reaching these consumers, however, is an evolving process, especially since some experts believe traditional media and Facebook use are on the decline among members of those demographics.

A few quick-serve and fast-casual concepts have caught on to the trend and are trying outside-the-box marketing tactics to attract younger consumers.

Taco Bell Feeds The Beat With Debut of Its “Rockumentary”

Taco Bell, while best known for selling more than two billion tacos each year, is no stranger to music. With a shared passion for music with thousands of its consumers and its Feed the Beat program that has supported more than 600 up-and-coming artists on tour since 2006, the brand continues to help its fans Live Más through exclusive opportunities that connect fans with bands and bands with fans, socially.

Taco Bell Kicks Kids’ Meals, Toys To The Curb

Taco Bell made news early this week with CEO Greg Creed’s announcement that the brand would scrap kids’ meals and toys by January 2014—all in the name of kicking up its edgy image and resonating with its target Millennial customers.

Though the move isn’t likely to create big waves financially—Creed said kids’ meals brought in just $35 million in 2012—not everyone agrees that this was a smart move for the Mexican chain.

All the World’s Your Stage

In February, Taco Bell made the long-awaited announcement that it would soon launch the Cool Ranch Doritos Locos Taco, a follow-up to 2012’s fanfare-inducing and record-shattering Doritos Locos Taco.

But it didn’t break the news through a press release or company statement. Instead, its nearly 10 million Facebook fans and close to 400,000 Twitter followers were privy to the information before any media outlet or competitor got their hands on it.

Taco Bell Powers Up With Protein Menu

Taco Bell is taking the steps to offer relevant meal options for its customers and will start by rolling out two new product offerings in test: the Power Protein Menu and zero-calorie beverages.

The Power Protein Menu and new beverages will be tested in Dayton, Ohio, starting July 25, 2013.

The Power Protein Menu contains items offering more than 20 grams of protein and less than 450 calories.


Inside the Test Kitchen

Ray White has a problem. The chief foodie and head of product development for Southern California–based Veggie Grill wants to put bacon on his menu.

To the average quick-service operator, this doesn’t seem like a problem at all. But consider that Veggie Grill is an all-vegan concept offering 100 percent plant-based food. If White wants to put bacon on the menu, it has to be made of meat substitutes like tofu, seitan, or tempeh. Consider, too, that White wants the product to have the same flavor and textural profiles as regular bacon.

Pages