Taco Bell

Feed the Beat program, which helps feed and sponsor up-and-coming bands, enters its fifth year.
Cantina Tacos include a grilled tortilla, onion and cilantro blend, lime wedge, and the choice of chicken, carne asada steak, or carnitas shredded pork.

Nine of 10 brands studied by American Customer Satisfaction Index show an increase in satisfaction between 2009 and 2010.

July 2010

Some people may consider the term healthful dessert as a bit of an oxymoron.

Desserts are typically recognized as being indulgent—rich and flavorful—and not necessarily a part of the dining experience that would be considered good for you.

But perception is not...

Taco Bell petitioned the Federal Reserve, asking for the printing of more $2 bills to celebrate the fast food chain's new $2 Meal Deal.
The Taco Bell Foundation for Teens and the Mark Wahlberg Youth Foundation join forces to tackle the high school dropout rate.
Hall-of-fame basketball player Charles Barkley is featured in new ads supporting Taco Bell's $2 Meal Deal.
June 2010

For generations, Americans embraced the traditional dayparts of breakfast, lunch, and dinner, and quick serves fell into line with menu offerings and hours that respected the standards of the day.

Taco Bell is attempting to redefine quick-serve consumers' perception of value with its $2 Meal Deal.
May 2010

In the May 2010 issue of QSR, Yum Brands CEO and chairman David Novak was selected as one of the quick-serve industry’s Top 10 Most Innovative People. Novak has been at the helm of one of the world’s largest quick-service companies for the last six years and has made broad...

Official quick-service restaurant of the NBA is ready to serve customers at the NBA All-Star game in Dallas.
February 2010

In March of 2008, Subway launched a value deal nationwide that already had explosive success in a number of the chain’s South Florida stores. The introduction of the $5 footlong deal across the U.S. was intended to be an answer to the $1 value menus of industry...

Taco Bell gets the NBA Hall of Famer prim and proper for spots promoting NBA Five Buck Box.
Glen W. Bell, Jr., who helped pioneer the Mexican quick-service segment, opened his first Taco Bell restaurant in 1962.

In the aftermath of the massive earthquake that rocked Haiti on January 12, the restaurant industry has responded with various fundraising initiatives to help the devastated Caribbean island nation.

The destruction was “unimaginable,” in the words of...

January 2010

It usually takes a trade show or the threat of legislation to bring quick-service competitors together, but occasionally the industry puts business aside and rallies around a single cause. In the wake of the devastating effects of Hurricane Katrina, brands flocked to...

Chain adds Drive-Thru Diet Menu, which includes seven Fresco-style menu offerings with nine grams or less of fat.
Nine of 10 fastest growing Mexican limited-service restaurants in 2008 were fast-casual chains, according to Technomic.
One hundred bands around the country earn promotion through chain's "Feed the Beat" campaign.
RLC Enterprises Inc. of Northbrook, Illinois, wins chain's Glen Bell Award.