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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
A look at how quick-service brands can adapt signature menu items to the retail space.
Health and Nutrition: The State of the Industry
Industry analysts and operators weigh in on the progress of the healthy-dining movement—and what’s left to be done.
Grabbing a Bite
Demographic changes bolster snacking throughout the day.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
The Art of Food Photography
A look at how quick-serve operators use images to help grow their business.
Breaking Out of the Mold
When entering a new daypart, particularly breakfast, operators should prepare for both opportunities and challenges.
Taco Bell Takes the Spotlight with Super Bowl Ad
To officially kick off the New Year, Taco Bell announced it will advertise during Super Bowl XLVII, which will be broadcast on the CBS Television Netw...
Hawaii's Pizza Hut, Taco Bell Franchisee Sold
Brentwood Associates, a leading consumer-focused private equity investment firm, announced it has completed the sale of Pacific Island Restaurants Inc...
Taco Bell Franchisee Finds Drive-Thru Success
Established in 1982, Desert de Oro Foods is Arizona’s largest Taco Bell franchisee.
Strikes Hit the Big Apple's Largest Fast Food Chains
New Yorkers saw 200 workers on strike this week at the city’s largest fast food chains, as employees at dozens of McDonald's, Burger Kings, and Taco B...
Taco Bells Hits Home Run with "Steal a Base, Steal a Taco"
On the heels of combining two of America’s favorite flavors to create the biggest taco launch of 2012, the Doritos Locos Tacos, Taco Bell is now pairi...
Taco Bell's Feed the Beat Helps End World Hunger
Taco Bell’s Feed the Beat artists are not only passionate about tacos, but also about using their voices for good to raise awareness and donations to ...
Taco Bell Foundation Names Winners of "Camp Taco Bell"
Many Americans are unaware that one in four U.S. high school students fail to graduate in four years.
Taco Bell Adds A.M. Crunchwrap to Breakfast Menu
Taco Bell is introducing the cornerstone of FirstMeal—the new A.M.
Starbucks Holds $87.4M in Impact Media Value
Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch r...
Yum! Brands Excels in Q2, Led by Taco Bell
Yum! Brands Asian markets continue to surge, fueled by red-hot growth, said CEO David C.
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Food & Beverage
Marc Halperin: Resident F&B Expert
Ingredients & Dayparts
Denise Lee Yohn: QSR’s Marketing Guru
In the Store
Women in Foodservice
Find a Supplier
Shake Shack Serves Up Dan Barber's Juice Pulp Burger
CKE Launches Annual Stars For Heroes Campaign
Delivery Turns Plane Delay Into Pizza Party
Mexican Fast Casual Miguel’s Jr. Stays True to Its Roots
Fatburger Adds New Burger and Shake For Summertime
Bowl of Heaven Partners with Fransmart to Drive Growth
Pieology Pizzeria Opens Second Fresno, California Store
Slapfish Focuses Growth in Southern California
Transport Foods Safely During Risky Summer Months
Eat'n Park Offers 99-Cent Kids' Meals For June
Ones to Watch