Taco Bell

Taco Bell Foundation Creates Times Square Yearbook

The Taco Bell Foundation for Teens, together with Get Schooled, invites teens to take part in a one-of-a-kind project, “Yearbook Time! Upload Yourself Into Times Square Using Instagram.”

To participate, students are asked to make the Graduate for Mas promise to graduate high school, then upload their Instagram photo to www.graduateformas.com by June 10.

Mark Wahlberg, Taco Bell Team Up to Help Kids Graduate

The Taco Bell Foundation for Teens, in partnership with Get Schooled, announced the launch of Graduate for Mas, a program challenging teens to make a personal commitment to graduate high school.

Actor and philanthropist Mark Wahlberg, who did not finish high school himself, also announced his support of the program.

Offering Value Isn’t Enough; Taco Bell Wants to Redefine It

It may seem like a lofty goal, but Taco Bell is dead set on not only redefining value at the quick-service level, but also delivering it to consumers in a variety of ways.

Specifically, the brand is focusing on four key areas: the low- and high-price end of the menu, new menus and promotions, and limited-time offers, said Chris Brandt, vice president of brand marketing, in a press call on Thursday.

Small Portions a Big Idea

Small portions are very big these days.

Many 2013 trend predictions determined that small plates and snacking are expected to be popular among chefs and restaurant operators this year. While diners are still eating during the traditional meal times—breakfast, lunch, and dinner—they are eating less at those times, opting instead to have five or more smaller meals a day.

NRA's Operator Innovations Award Finalists Revealed

An independent panel of foodservice operators from the across the industry has selected the finalists for the 2013 Operator Innovations Awards. Three finalists in each of five categories—Food Safety, Health and Nutrition, Menu Development, Sustainability, and Technology—will be brought to Chicago for the 2013 National Restaurant Association Restaurant, Hotel-Motel Show this May. The winners in each category, as well as an Innovator of the Year selected from all finalists, will be announced live in Chicago during the Destination: Celebration gala on May 18.

Taco Bell Approves use of HyperView PE

HyperActive Technologies, a technology company for the restaurant industry, is now approved by Taco Bell to provide the HyperView PE order confirmation display (OCD).

HyperView PE harnesses the innovation of Power over Ethernet and is powered by a single CAT5e cable, saving operators money by reducing or eliminating electrical installation costs. It also extends the lifetime of the OCD by eliminating common breakpoints in the unit.

Taco Bells Hits the Big Screen with 3-D Commercial

NCM Media Networks, an integrated media company reaching U.S. consumers in movie theaters, online, and through mobile technology, has been tapped by Taco Bell for the launch of its new Cool Ranch Doritos Locos Tacos (DLT) cinema campaign. 

The new Taco Bell Cool Ranch DLT 3-D spot is the first quick-service 3-D spot in cinema industry history, and is a new component of the brand’s largest marketing campaign to date.

It will explode off the big screen in NCM’s FirstLook 3-D pre-show program on more than 8,000 3-D screens in top movie theaters nationwide on March 8, 2013. 

UFPC Renames Contracter Connection Division

Dale Holden, senior vice president of Unified Foodservice Purchasing Co-op (UFPC), announced that UFPC Contractor Connection, a value-added services program for restaurant owners since 2009, will be renamed UFPC Facilities Connection.

UFPC Contractor Connection, a construction products and services business, has been a strategic partner of UFPC Equipment Sales since its initial inception in 2009.

Taco Bell to Launch Cool Ranch Doritos Locos Tacos

When Taco Bell launched Doritos Locos Tacos in 2012, it quickly became the company’s most successful product launch ever, selling more than 350 million in less than a year. While Taco Bell lovers couldn’t get enough of the Doritos Nacho Cheese taco shell combined with the company’s classic crunchy taco ingredients, it wasn’t long before fans turned to social media and asked “when is Doritos Cool Ranch coming?”

Taco Bell and Lorena Garcia Team Up for New Steak Items

Taco Bell is introducing a new steak to all menu items, including the Cantina Bell Steak Burrito, priced at $4.99.

As part of Taco Bell's commitment to quality and listening to customers, the new steak is the latest menu item to Cantina Bell, which was launched nationally in 2012.