When Taco Bell launched Doritos Locos Tacos in 2012, it quickly became the company’s most successful product launch ever, selling more than 350 million in less than a year. While Taco Bell lovers couldn’t get enough of the Doritos Nacho Cheese taco shell combined with the company’s classic crunchy taco ingredients, it wasn’t long before fans turned to social media and asked “when is Doritos Cool Ranch coming?”
Taco Bell is introducing a new steak to all menu items, including the Cantina Bell Steak Burrito, priced at $4.99.
As part of Taco Bell's commitment to quality and listening to customers, the new steak is the latest menu item to Cantina Bell, which was launched nationally in 2012.
There’s no need to wait until Super Bowl Sunday to join 87-year-old Bernie Goldblatt and friends on an epic nighttime adventure, as Taco Bell is releasing its full 60-second Super Bowl commercial on the brand’s YouTube channel.
The brand commercial, “Viva Young,” will air toward the end of the second quarterof the game broadcasted February 3, 2013, on the CBS Television Network.
The spot will be bookended by a pre-game ad launching the new Cantina Bell Steak Burrito and a Facebook offer for a free churro with any purchase on February 4.
Taco Bell is showing the world what it truly means to “Live Mas” as it unveils a 60-second online teaser video in anticipation of its 60-second brand Super Bowl commercial.
The “Live Mas” brand commercial is titled “Viva Young” and is scheduled to debut during the third quarter of the game broadcasted February 3, 2013, on the CBS Television Network.
In the spot, main character, 87-year-old Bernie Goldblatt, along with his friends, will take viewers on an unforgettable night depicting that anyone at any age can “Live Mas.”
In a recent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most commonly cited factors in determining which quick-service restaurant is visited most often are good value (58 percent), convenience (57 percent), low prices (53 percent), and fast service (51 percent).
Great-tasting food is only the eighth-most important factor in driving loyalty in this segment.
To officially kick off the New Year, Taco Bell announced it will advertise during Super Bowl XLVII, which will be broadcast on the CBS Television Network on Febuary 3, 2013.
“We are excited to be back in Super Bowl after a few years away and can’t wait to show the world what we have in store for them,” says Brian Niccol, chief marketing and innovation officer, Taco Bell Corp.
Brentwood Associates, a leading consumer-focused private equity investment firm, announced it has completed the sale of Pacific Island Restaurants Inc. (PIR), to Nimes Capital LLC. PIR is the sole franchisee of Pizza Hut and Taco Bell throughout Hawaii, Guam, and Saipan. Terms of the transaction were not disclosed.
Established in 1982, Desert de Oro Foods is Arizona’s largest Taco Bell franchisee. Desert de Oro Foods is a family-owned and operated business with locations in Arizona, California, and Utah.
Based in Kingman, Arizona, Desert de Oro Foods’ IT team outfits and supports more than 140 restaurants in the region.
The franchisee prides itself on putting people first, both team members and guests. This commitment is an important aspect of Desert de Oro Foods’ desire to create a positive and seamless drive-thru experience for guests and drive-thru team members.
Our athletes went to the Olympics, our science went to Mars, and our people went to the polls. But what of the restaurant industry in 2012? These dozen items from the year had the biggest impact on the foodservice landscape and shaped the industry for a potentially game-changing 2013.
An Economy in Flux
The economic recovery isn’t lighting a fire under anyone’s feet, but the economy did at least improve, albeit slightly.
In this last Brand New Perspectives of 2012, I’m breaking from my usual Q&A format to recap some of the most important brand developments in fast food this past year.
Despite the sluggish economy and uncertainty that typically accompanies election years, companies in our industry chose to make some of their boldest moves in 2012, and some exciting new chains took the stage. Here are my picks for the seven biggest brand stories of the year.