Taco Bell

Taco Bell Approves use of HyperView PE

HyperActive Technologies, a technology company for the restaurant industry, is now approved by Taco Bell to provide the HyperView PE order confirmation display (OCD).

HyperView PE harnesses the innovation of Power over Ethernet and is powered by a single CAT5e cable, saving operators money by reducing or eliminating electrical installation costs. It also extends the lifetime of the OCD by eliminating common breakpoints in the unit.

Taco Bells Hits the Big Screen with 3-D Commercial

NCM Media Networks, an integrated media company reaching U.S. consumers in movie theaters, online, and through mobile technology, has been tapped by Taco Bell for the launch of its new Cool Ranch Doritos Locos Tacos (DLT) cinema campaign. 

The new Taco Bell Cool Ranch DLT 3-D spot is the first quick-service 3-D spot in cinema industry history, and is a new component of the brand’s largest marketing campaign to date.

It will explode off the big screen in NCM’s FirstLook 3-D pre-show program on more than 8,000 3-D screens in top movie theaters nationwide on March 8, 2013. 

UFPC Renames Contracter Connection Division

Dale Holden, senior vice president of Unified Foodservice Purchasing Co-op (UFPC), announced that UFPC Contractor Connection, a value-added services program for restaurant owners since 2009, will be renamed UFPC Facilities Connection.

UFPC Contractor Connection, a construction products and services business, has been a strategic partner of UFPC Equipment Sales since its initial inception in 2009.

Taco Bell to Launch Cool Ranch Doritos Locos Tacos

When Taco Bell launched Doritos Locos Tacos in 2012, it quickly became the company’s most successful product launch ever, selling more than 350 million in less than a year. While Taco Bell lovers couldn’t get enough of the Doritos Nacho Cheese taco shell combined with the company’s classic crunchy taco ingredients, it wasn’t long before fans turned to social media and asked “when is Doritos Cool Ranch coming?”

Taco Bell and Lorena Garcia Team Up for New Steak Items

Taco Bell is introducing a new steak to all menu items, including the Cantina Bell Steak Burrito, priced at $4.99.

As part of Taco Bell's commitment to quality and listening to customers, the new steak is the latest menu item to Cantina Bell, which was launched nationally in 2012. 

The Super Bowl Comes Early for Taco Bell Fans

There’s no need to wait until Super Bowl Sunday to join 87-year-old Bernie Goldblatt and friends on an epic nighttime adventure, as Taco Bell is releasing its full 60-second Super Bowl commercial on the brand’s YouTube channel.

The brand commercial, “Viva Young,” will air toward the end of the second quarterof the game broadcasted February 3, 2013, on the CBS Television Network. 

The spot will be bookended by a pre-game ad launching the new Cantina Bell Steak Burrito and a Facebook offer for a free churro with any purchase on February 4.

Taco Bell Unveils a Sneak Peek of Its Super Bowl Spot

Taco Bell is showing the world what it truly means to “Live Mas” as it unveils a 60-second online teaser video in anticipation of its 60-second brand Super Bowl commercial. 

The “Live Mas” brand commercial is titled “Viva Young” and is scheduled to debut during the third quarter of the game broadcasted February 3, 2013, on the CBS Television Network.

In the spot, main character, 87-year-old Bernie Goldblatt, along with his friends, will take viewers on an unforgettable night depicting that anyone at any age can “Live Mas.”

McDonald's Has Best Service, Value, Consumers Say

In a recent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most commonly cited factors in determining which quick-service restaurant is visited most often are good value (58 percent), convenience (57 percent), low prices (53 percent), and fast service (51 percent).

Great-tasting food is only the eighth-most important factor in driving loyalty in this segment.

Taco Bell Takes the Spotlight with Super Bowl Ad

To officially kick off the New Year, Taco Bell announced it will advertise during Super Bowl XLVII, which will be broadcast on the CBS Television Network on Febuary 3, 2013.

“We are excited to be back in Super Bowl after a few years away and can’t wait to show the world what we have in store for them,” says Brian Niccol, chief marketing and innovation officer, Taco Bell Corp.

Hawaii's Pizza Hut, Taco Bell Franchisee Sold

Brentwood Associates, a leading consumer-focused private equity investment firm, announced it has completed the sale of Pacific Island Restaurants Inc. (PIR), to Nimes Capital LLC. PIR is the sole franchisee of Pizza Hut and Taco Bell throughout Hawaii, Guam, and Saipan. Terms of the transaction were not disclosed.