May 19, 2013

Taco Bell

Small portions give customers control over health, values, and variety.
April 2013

Little servings give diners an opportunity to control health, value, and variety.

Approximately $88,000 will be awarded to the grand prize winner.
Located approximately 420 feet from home plate, the target, measuring 12' x 12', is located left of centerfield, underneath Busch Stadium's scoreboard.
Sixteen folks from around the country will have their "words of wisdom" published on the nearly five billion sauce packets distributed to Taco Bell restaurants and customers each year.
Mountain Dew Baja Blast marks the first time an international beverage company and quick-service restaurant have collaborated to create a proprietary beverage.
Taco Bell and Major League Baseball Properties have reached a three-year sponsorship agreement that will make Taco Bell the "Official Quick Service Restaurant" of Major League Baseball.
New Spicy Chicken Burrito will be available through October 12th for $1.29 at participating restaurants nationwide.
Forget Gallup polls. Tacos will decide this race.
Mexican quick-serve Taco Bell rolls out Chicken Caesar Grilled Stuft Burrito.
Jury finds for plaintiffs who claim to have created the infamous chihuahua character.
As part of its Chicken Enchi-Lottery contest, Taco Bell surveys consumers on some of life's big questions.
Taco Bell launches 7-Layer Nachos with the "Nach-O-Day" New Year's Eve Sweepstakes
Taco Bell thinks outside the park with 15-foot floating target in San Francisco Bay.
Company commits hundreds of volunteer hours to rejuvenate centers.
Strong quesadilla sales strong since the introduction of the Chicken Quesadilla in the fourth quarter of 2001 prompted Bell to further extend the line
As part of its ongoing efforts to further connect with its young-adult market, Taco Bell has entered into a multi-million dollar advertising and marketing deal with TNN’s parent company, Viacom.
As part of the latest leg of its $200 million "Think Outside the Bun" campaign, Taco Bell is offering a trip to Hollywood and $1500 in cash to the customer who spots a "spork" in space.
In-store Austin Powers in Goldmember beverage promotion offers Taco Bell consumers a chance to win $1 million.
$15 million sponsorship and advertising commitment leverages top-rated MTV programs and specials
Taco Bell views the partnership deal with ESPN's X Games as another opportunity to reach its target market—young males with disposable income.
Combining Mexican-inspired flavors with classic "club'' ingredients, Taco Bell debuted the Club Chalupa at participating stores nationwide for $1.99. The introduction of the product coincides with the company's new "outside the bun'' marketing initiative called the "Plug Club,'' which offers Taco...