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Start to Finish: Brian Niccol
CEO, Taco Bell
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
A look at how quick-service brands can adapt signature menu items to the retail space.
Health and Nutrition: The State of the Industry
Industry analysts and operators weigh in on the progress of the healthy-dining movement—and what’s left to be done.
Grabbing a Bite
Demographic changes bolster snacking throughout the day.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
Taco Bell Gears Up BCS Sponsorship
Taco Bell is an official BCS sponsor and in conjunction is offering the Taco 12 Pack at participating locations for a suggested price of $10.
Taco Bell Pack Can Fill You and 11 Friends for BCS Games
Looking for the perfect game day food to bring to your friend’s place for this year’s Bowl Championship Series (BCS) parties?...
Steak, Steak, and Steak: Taco Bell Answers the Call
The Triple Steak Stack is a new product from Taco Bell that features triple the amount of a new flavorful and high quality steak.
Yum! Brands, NASCAR Drive Together Against Hunger
NASCAR driver David Gilliland was on the fast track to share the Yum! Brands, Inc.
Taco Bell Goes on Black Ops Mission for MLB TV Spot
Taco Bell unveiled its latest Major League Baseball TV spot, featuring San Francisco Giants closer Brian Wilson, Sept.
Taco Bell Ready to “Feed the Beat” of 2011 Lineup
Tacos and tunes continue to make a dynamic duo – and are now teaming up to make a difference – as Taco Bell “Feed the Beat” artists are helping to rai...
Chicken Flatbread Sandwich Returns to Taco Bell
Taco Bell today announced it will re-introduce the popular 99-cent Chicken Flatbread Sandwich, featuring 100 percent marinated all-white-meat chicken ...
Taco Bell Promotes Up-and-Coming Bands with Contest
Today, Taco Bell announced the call for entries for its 2011 Feed the Beat program, giving 100 artists $500 in Taco Bell gift cards to keep their hung...
QR Code, MTV Highlight New Taco Bell Promo
Today, Taco Bell launches the Big Box Remixed, which combines the flavor of four classic Taco Bell menu items with the freshness of exclusive music co...
Taco Bell Wants You to ‘Spend Less’ This Summer
Taco Bell launched a new, integrated marketing campaign aimed at summer customers looking to pinch a few pennies.
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Marc Halperin: Resident F&B Expert
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