Taco Bell

McDonald's Has Best Service, Value, Consumers Say

In a recent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most commonly cited factors in determining which quick-service restaurant is visited most often are good value (58 percent), convenience (57 percent), low prices (53 percent), and fast service (51 percent).

Great-tasting food is only the eighth-most important factor in driving loyalty in this segment.

Taco Bell Takes the Spotlight with Super Bowl Ad

To officially kick off the New Year, Taco Bell announced it will advertise during Super Bowl XLVII, which will be broadcast on the CBS Television Network on Febuary 3, 2013.

“We are excited to be back in Super Bowl after a few years away and can’t wait to show the world what we have in store for them,” says Brian Niccol, chief marketing and innovation officer, Taco Bell Corp.

Hawaii's Pizza Hut, Taco Bell Franchisee Sold

Brentwood Associates, a leading consumer-focused private equity investment firm, announced it has completed the sale of Pacific Island Restaurants Inc. (PIR), to Nimes Capital LLC. PIR is the sole franchisee of Pizza Hut and Taco Bell throughout Hawaii, Guam, and Saipan. Terms of the transaction were not disclosed.

Taco Bell Franchisee Finds Drive-Thru Success

Established in 1982, Desert de Oro Foods is Arizona’s largest Taco Bell franchisee. Desert de Oro Foods is a family-owned and operated business with locations in Arizona, California, and Utah.

Based in Kingman, Arizona, Desert de Oro Foods’ IT team outfits and supports more than 140 restaurants in the region.

The franchisee prides itself on putting people first, both team members and guests. This commitment is an important aspect of Desert de Oro Foods’ desire to create a positive and seamless drive-thru experience for guests and drive-thru team members. 

12 for ’12

Our athletes went to the Olympics, our science went to Mars, and our people went to the polls. But what of the restaurant industry in 2012? These dozen items from the year had the biggest impact on the foodservice landscape and shaped the industry for a potentially game-changing 2013.

An Economy in Flux

The economic recovery isn’t lighting a fire under anyone’s feet, but the economy did at least improve, albeit slightly.

Year of the Brand

In this last Brand New Perspectives of 2012, I’m breaking from my usual Q&A format to recap some of the most important brand developments in fast food this past year.

Despite the sluggish economy and uncertainty that typically accompanies election years, companies in our industry chose to make some of their boldest moves in 2012, and some exciting new chains took the stage. Here are my picks for the seven biggest brand stories of the year.

Fancy Fast Food

The days of dingy, dull, and outdated fast-food joints may soon be a thing of the past. Quick serves are meeting the demands of an evolving consumer base to remain competitive with the fast-casual sphere, using everything from sleek interiors with comfortable booths and flat-screen televisions to healthy, fresh food and drink offerings.

Strikes Hit the Big Apple's Largest Fast Food Chains

New Yorkers saw 200 workers on strike this week at the city’s largest fast food chains, as employees at dozens of McDonald's, Burger Kings, and Taco Bells held a one day strike to call for higher wages to support their families and the right to form a union without interference.

Taco Bells Hits Home Run with "Steal a Base, Steal a Taco"

On the heels of combining two of America’s favorite flavors to create the biggest taco launch of 2012, the Doritos Locos Tacos, Taco Bell is now pairing the spirit of its tagline “Live Mas” with one of the biggest sporting events of 2012: the Major League Baseball (MLB) World Series.

MLB and Taco Bell are teaming up to give everyone in America the chance to get the best-selling taco of 2012 for free.

Taco Bell's Feed the Beat Helps End World Hunger

Taco Bell’s Feed the Beat artists are not only passionate about tacos, but also about using their voices for good to raise awareness and donations to end world hunger.

Through October 18, the Feed the Beat program, which supports up-and-coming artists, is partnering with @TacoBell to spread the word about World Hunger Relief, the world’s largest private-sector hunger relief effort benefiting the United Nations World Food Programme (WFP) and other hunger relief agencies.