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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
A look at how quick-service brands can adapt signature menu items to the retail space.
Health and Nutrition: The State of the Industry
Industry analysts and operators weigh in on the progress of the healthy-dining movement—and what’s left to be done.
Grabbing a Bite
Demographic changes bolster snacking throughout the day.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
The Art of Food Photography
A look at how quick-serve operators use images to help grow their business.
Breaking Out of the Mold
When entering a new daypart, particularly breakfast, operators should prepare for both opportunities and challenges.
Taco Bell's 12 Pack Feeds the Beat
Taco Bell is calling out to those who want to be the “life of the party,” and the secret is B.Y.O.T. (Bring Your Own Tacos).
Taco Bell, Mark Wahlberg Help Teens Stay in School
The Taco Bell Foundation for Teens announced its "Graduate To Go" fundraiser will be held April 7-21 at participating Taco Bell restaurants nationwide...
Taco Bell Franchisee Spills Success Secret
Rodney Walker, franchisee of 41 Taco Bell and KFC restaurants is spilling the secret of what helps him run successful restaurants.
Sponsorship Could Be Solution to Crowded Ad Market
Jimmy John’s and NASCAR. McDonald’s and the Olympics. Taco Bell and Major League Baseball. Papa John’s and the National Football League.
Pacific Shrimp Crashes Taco Bell Menu for Limited Time
It’s no longer just about who you know—but knowing where to go.
Taco Bell’s Meaty Issues Might Be Hurting Other Brands
A new report shows that Taco Bell’s fight against a potential lawsuit claiming its beef is only 35 percent real beef might not just be hurting the bra...
Taco Bell Is Talking
The Taco Bell employees, restaurant managers, and franchisees who serve more than 36.8 million customers each week across the country are coming toget...
“Like” Taco Bell, Get a Free Taco
Taco Bell launched the world’s largest free taco offer on Facebook by offering each of its fans with a free Crunchy Seasoned Beef Taco.
Some 100 Bands to Get Their Beat Fed by Taco Bell
Lineup announced for chain's Feed the Beat program, which provides bands with $500 in Taco Bell Bucks while on tour and influential exposure.
Taco Bell Will Once Again Feed the Beat for Musicians
Feed the Beat program, which helps feed and sponsor up-and-coming bands, enters its fifth year.
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