Taco Bell

Taco Bell Big Hitter Box Leverages MLB Sponsorship

Taco Bell’s food innovation experts are at it again. This time, they’ve found a way to put nachos into a burrito.

On May 23, Taco Bell will launch the Beefy Nacho Burrito for 99¢, featuring seasoned beef, warm nacho cheese, cool sour cream, and Taco Bell’s new Queso Strips, all wrapped in a warm flour tortilla. 

Like a plate of nachos, the Queso-seasoned strips are layered into this 6.7-ounce burrito, giving customers supreme texture while packing flavor to keep every fan’s summer delicious.

David Novak’s Global Vision

The photos are the first thing people notice when they walk into David Novak’s office.

Hundreds of pictures cover the walls and even the ceiling. They show Novak, Yum! Brands Inc.’s chairman and CEO, with smiling restaurant managers, office staffers, and other employees honored for noteworthy achievement.

The winners get more than just a picture. They also win cash and the Yum! Award, a set of plastic smiling teeth with legs, denoting they “walk the talk” of leadership.

Drive-Thru Performance Study 2012 Set to Launch

Since 1998 researchers across the country have undertaken thousands of drive-thru mystery shops each year with one goal in mind: to establish how quick-service restaurant chains are performing in the all-important drive-thru operation. It’s now that time of year again, as research for the study, which is produced by QSR magazine and Insula Research, begins in May.

Tacala Acquires 61 Taco Bell Units in St. Louis

Tacala LLC is pleased to announce the acquisition of 34 Taco Bell locations in the St. Louis DMA and two in the Knoxville DMA from Taco Bell Corp. on Wednesday, March 21. This transaction comes four weeks after the purchase of 27 St. Louis Taco Bell locations from GenXMex Foods, Inc. giving Tacala significant presence in the St. Louis market.

These two transactions are Tacala’s first foray outside of the Southeast, and St. Louis has quickly become Tacala’s biggest market with ownership of 61 Taco Bell locations.

Harsha Agadi Named Executive Chairman of Quiznos' Board

Quiznos, one of the nation’s premier quick-service restaurant chains and pioneer of the toasted sandwich, announced it has named Harsha V. Agadi as executive chairman of its Board of Managers.

Originally from Mumbai, India, Agadi brings more than 25 years’ experience with foodservice companies to the position, having worked with Domino’s Pizza, Pepsi, Kraft, General Foods, Little Caesars Enterprises, Church’s Chicken, and most recently, Friendly’s Ice Cream Company.

China Continues to Be Major Engine for Yum Growth

With more than half of Yum! Brands' profits now derived from stores in 73 emerging countries outside the U.S., Yum CEO David Novak said the company sees global growth as one of its biggest opportunities in 2012.

Novak said that China in particular is “the best restaurant growth opportunity of the 21st Century."

Taco Bell Rolls Out Breakfast 'First Meal'

Taco Bell today introduced FirstMeal, a new breakfast menu that offers 11 menu items in 10 Western states, including California, Arizona, and Colorado.

Featuring some of America’s favorite breakfast brands such as Johnsonville, Cinnabon, Tropicana, and Seattle’s Best Coffee, individual items will range from 99 cents (sausage or bacon and egg burrito) to $2.79 (Grande Skillet Burrito).

Participating restaurants will open their doors and drive-thrus one hour earlier. For most locations, that means 8 or 9 a.m., with breakfast ending at 11 a.m. local time.

Taco Bell Gears Up BCS Sponsorship

Taco Bell is an official BCS sponsor and in conjunction is offering the Taco 12 Pack at participating locations for a suggested price of $10.

This special limited-time BCS box includes a dozen of Taco Bell’s classic, crunchy tacos boxed up and in-hand, and also features a unique QR code that gives fans exclusive ESPN video content and game analysis.

Taco Bell Pack Can Fill You and 11 Friends for BCS Games

Looking for the perfect game day food to bring to your friend’s place for this year’s Bowl Championship Series (BCS) parties? Make the right call: steer clear of grocery stores, go up the middle, straight to Taco Bell—an official BCS sponsor—and pick up the crowd-friendly Taco 12 Pack, available at participating locations starting December 22 for a suggested price of $10. Prices may vary and exclude tax.

Steak, Steak, and Steak: Taco Bell Answers the Call

The Triple Steak Stack is a new product from Taco Bell that features triple the amount of a new flavorful and high quality steak. The tender, juicy steak is smothered in a real, three-cheese blend and served in a warm, toasted nine-inch Mexican-inspired bolillo flatbread – another first.

The true hero of the sandwich: Taco Bell’s new tender, 100-percent USDA-select marinated grilled steak with a blend of seasonings that gives consumers the full taste of quality steak.