Taco Bell

2012 QSR Drive-Thru Study

How the best drive-thru operations in the industry make the wheels go ’round.

Taco Bell has the second fastest drive thru in quick service.

The drive-thru operation of a quick-service restaurant may seem relatively cut and dried, but operators aren’t resting on their laurels when it comes to their outdoor business. For many brands in the industry, the drive thru can account for anywhere between 50 and 70 percent of sales—no small number in a $200 billion industry.

Drive Time

Breakfast is on a roll.

Even though most Americans prepare or eat their morning meals at home, an increasing number of them are opting for breakfast on the way to work, particularly at quick-service restaurant locations.

Nearly half of consumers visited a limited-service restaurant for their early meal last year, up from a third in 2009. So it’s no surprise that at least half a dozen quick serves launched breakfast dayparts in the past three years, while many others added new menu items.

Taco Bell Foundation Names Winners of "Camp Taco Bell"

Many Americans are unaware that one in four U.S. high school students fail to graduate in four years.

This is a statistic close to the hearts and minds of the Taco Bell Foundation for Teens and its Graduate to Go initiative, which continues to invest in America's youth by helping motivate teenagers to stay in school.

As part of the Foundation's "Camp Taco Bell" business leadership program, 90 teenagers from local Boys & Girls Clubs across Southern California teamed up with Taco Bell leadership to compete in the kitchen—developing and marketing new Taco Bell menu items.

Taco Bell Adds A.M. Crunchwrap to Breakfast Menu

Taco Bell is introducing the cornerstone of FirstMeal—the new A.M. Crunchwrap—and Mtn Dew A.M., a combination of Mountain Dew and Tropicana Orange Juice mixed in-store.

The items join Taco Bell’s Cinnabon Delights as three destination items exclusively available at Taco Bell.

FirstMeal, Taco Bell’s breakfast menu that combines great value and innovation with classic breakfast tastes, is available at more than 815 participating restaurants in 10 western states, including California, Arizona, and Colorado.

Starbucks Holds $87.4M in Impact Media Value

Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch report.

McDonald’s ($39.4 million), Taco Bell ($38.7 million), Burger King ($37.4 million), and Chipotle ($29.5 million) round out the top five. The top six brands in the rankings have remained unchanged since the last report.

Taco Bell Offers BOGO Promo for Cantina Bell Menu

Taco Bell today announced that it will support the July 5 launch of its new industry-changing Cantina Bell menu--created by chef Lorena Garcia, who was featured on NBC's "American's Next Great Restaurant" and will appear on the new season of Bravo's "Top Chef Masters"--by offering a buy-one-get-one-free promotion from July 5-7 on the brand's Facebook page.

Taco Bell Debuts Gourmet-Inspired Menu July 5

A burrito and bowl from the new Cantina Bell menu. Taco Bell

Taco Bell will bring gourmet inspired bowls and burritos with its new Cantina Bell menu, an industry-changing partnership with chef Lorena Garcia that launches nationwide Thursday, July 5.

The expanded menu, with suggested prices fewer than $5, delivers extraordinary value, incredible convenience, accessibility, and is inspired by Garcia’s passion for flavor and great taste.

Mark Wahlberg Leads Taco Bell “Graduate to Go” Campaign

The Taco Bell Foundation for Teens’ Graduate to Go initiative is inviting Americans to like, share, or tweet to help at-risk teens graduate high school. In return, Taco Bell will give up to $1 million to Graduate to Go to support teen-serving organizations.  

The $1 million gift represents the more than 1 million students that drop out of high school each year.