Taco Bell

Taco Bell Adds A.M. Crunchwrap to Breakfast Menu

Taco Bell is introducing the cornerstone of FirstMeal—the new A.M. Crunchwrap—and Mtn Dew A.M., a combination of Mountain Dew and Tropicana Orange Juice mixed in-store.

The items join Taco Bell’s Cinnabon Delights as three destination items exclusively available at Taco Bell.

FirstMeal, Taco Bell’s breakfast menu that combines great value and innovation with classic breakfast tastes, is available at more than 815 participating restaurants in 10 western states, including California, Arizona, and Colorado.

Starbucks Holds $87.4M in Impact Media Value

Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch report.

McDonald’s ($39.4 million), Taco Bell ($38.7 million), Burger King ($37.4 million), and Chipotle ($29.5 million) round out the top five. The top six brands in the rankings have remained unchanged since the last report.

Taco Bell Offers BOGO Promo for Cantina Bell Menu

Taco Bell today announced that it will support the July 5 launch of its new industry-changing Cantina Bell menu--created by chef Lorena Garcia, who was featured on NBC's "American's Next Great Restaurant" and will appear on the new season of Bravo's "Top Chef Masters"--by offering a buy-one-get-one-free promotion from July 5-7 on the brand's Facebook page.

Taco Bell Debuts Gourmet-Inspired Menu July 5

A burrito and bowl from the new Cantina Bell menu. Taco Bell

Taco Bell will bring gourmet inspired bowls and burritos with its new Cantina Bell menu, an industry-changing partnership with chef Lorena Garcia that launches nationwide Thursday, July 5.

The expanded menu, with suggested prices fewer than $5, delivers extraordinary value, incredible convenience, accessibility, and is inspired by Garcia’s passion for flavor and great taste.

Mark Wahlberg Leads Taco Bell “Graduate to Go” Campaign

The Taco Bell Foundation for Teens’ Graduate to Go initiative is inviting Americans to like, share, or tweet to help at-risk teens graduate high school. In return, Taco Bell will give up to $1 million to Graduate to Go to support teen-serving organizations.  

The $1 million gift represents the more than 1 million students that drop out of high school each year. 

Taco Bell Big Hitter Box Leverages MLB Sponsorship

Taco Bell’s food innovation experts are at it again. This time, they’ve found a way to put nachos into a burrito.

On May 23, Taco Bell will launch the Beefy Nacho Burrito for 99¢, featuring seasoned beef, warm nacho cheese, cool sour cream, and Taco Bell’s new Queso Strips, all wrapped in a warm flour tortilla. 

Like a plate of nachos, the Queso-seasoned strips are layered into this 6.7-ounce burrito, giving customers supreme texture while packing flavor to keep every fan’s summer delicious.

David Novak’s Global Vision

The photos are the first thing people notice when they walk into David Novak’s office.

Hundreds of pictures cover the walls and even the ceiling. They show Novak, Yum! Brands Inc.’s chairman and CEO, with smiling restaurant managers, office staffers, and other employees honored for noteworthy achievement.

The winners get more than just a picture. They also win cash and the Yum! Award, a set of plastic smiling teeth with legs, denoting they “walk the talk” of leadership.

Drive-Thru Performance Study 2012 Set to Launch

Since 1998 researchers across the country have undertaken thousands of drive-thru mystery shops each year with one goal in mind: to establish how quick-service restaurant chains are performing in the all-important drive-thru operation. It’s now that time of year again, as research for the study, which is produced by QSR magazine and Insula Research, begins in May.

Tacala Acquires 61 Taco Bell Units in St. Louis

Tacala LLC is pleased to announce the acquisition of 34 Taco Bell locations in the St. Louis DMA and two in the Knoxville DMA from Taco Bell Corp. on Wednesday, March 21. This transaction comes four weeks after the purchase of 27 St. Louis Taco Bell locations from GenXMex Foods, Inc. giving Tacala significant presence in the St. Louis market.

These two transactions are Tacala’s first foray outside of the Southeast, and St. Louis has quickly become Tacala’s biggest market with ownership of 61 Taco Bell locations.