Taco Bell

Steak, Steak, and Steak: Taco Bell Answers the Call

The Triple Steak Stack is a new product from Taco Bell that features triple the amount of a new flavorful and high quality steak. The tender, juicy steak is smothered in a real, three-cheese blend and served in a warm, toasted nine-inch Mexican-inspired bolillo flatbread – another first.

The true hero of the sandwich: Taco Bell’s new tender, 100-percent USDA-select marinated grilled steak with a blend of seasonings that gives consumers the full taste of quality steak.

Yum! Brands, NASCAR Drive Together Against Hunger

NASCAR driver David Gilliland was on the fast track to share the Yum! Brands, Inc. World Hunger Relief message last weekend at Talladega Superspeedway in Alabama. Gilliland’s No. 34 Ford Fusion sported the World Hunger Relief logos and decals from Yum! Brands, Inc., KFC, Pizza Hut, and Taco Bell, as he got behind the wheel at NASCAR’s fastest track.

Taco Bell Goes on Black Ops Mission for MLB TV Spot

Taco Bell unveiled its latest Major League Baseball TV spot, featuring San Francisco Giants closer Brian Wilson, Sept. 6 during Game 5 of the American League Division Series.

Titled “Closer 2.0,” it was a follow-up to last year’s commercial with the Yankees’ Mariano Rivera and Joe Girardi, in which Girardi had to call in Rivera to finish a customer’s XXL Chalupa, as it was too big. 

Taco Bell Ready to “Feed the Beat” of 2011 Lineup

Tacos and tunes continue to make a dynamic duo – and are now teaming up to make a difference – as Taco Bell “Feed the Beat” artists are helping to raise awareness and donations to end world hunger.

“Feed the Beat” alumni and currentartists Portugal. The Man, Neon Trees, Hot Chelle Rae, and Cobra Starship have all come forward to tap into their social media communities starting today through October 20 to spread the word about the World Hunger Relief campaign, the world’s largest private sector hunger relief effort in partnership with the World Food Programme (WFP).

QSR Drive-Thru Performance Study

How does your brand stack up to the seven best drive-thru chains in the nation?

It’s true that different brands excel at different things, be it in the area of nutritional offerings, customer service, or speed.

It’s true, too, with drive-thru service; some brands perform better than the rest. And this year the QSR Drive-Thru Performance Study focuses on seven brands as a benchmark group that have consistently, year after year, risen to the top of the heap in drive-thru performance.

Drive-thru performance was first studied in 1998 to gauge the speed and accuracy of fast feeders and encourage the industry to improve its service. And improve it did:

Rethinking Gen Y

A recent study finds that Millennials may be more closely linked to their predecessors than previously believed.

As the vanguard of the Internet Age, Generation Y—the Millennial Generation—has been cast as a paradigm-busting demographic that requires businesses and marketing strategists to rethink everything.

But a recent study on Millennials finds that the demographic may be more similar to (and influenced by) its Gen X and Boomer counterparts than previously thought.

In fact, the study, “Culture of Millennials 2011,” challenges several widely held assumptions about Millennials, says Laurie Demeritt, president of Hartman Group, which released the study.

Chicken Flatbread Sandwich Returns to Taco Bell

Taco Bell today announced it will re-introduce the popular 99-cent Chicken Flatbread Sandwich, featuring 100 percent marinated all-white-meat chicken and a melted blend of three cheeses on warm, soft flatbread.  Starting September 5 and continuing through December 25, Taco Bell’s Chicken Flatbread Sandwich will be available nationwide at participating locations and come in two bold flavors: original creamy chipotle and new bacon ranch. It will also be a part of two larger meal offerings, a $3.99 combo and a $5 box.

Taco Bell Promotes Up-and-Coming Bands with Contest

Today, Taco Bell announced the call for entries for its 2011 Feed the Beat program, giving 100 artists $500 in Taco Bell gift cards to keep their hunger satisfied on the road while also providing unique marketing support to further enhance their career. To sign up, artists can go online now through Friday, September 9, at http://www.feedthebeat.com. The lineup will be announced on Monday, September 26. Great music, free food, that’s Feed the Beat.

Top 50 Breakdown by Market Segments

The top quick-serve and fast-casual brands in the nation.