Taco John's

The Name Game

With constant pressure to churn out innovative menu items, some quick serves are protecting and marketing unique creations through trademarks, which, while tricky to obtain, have paid off handsomely for many owners and operators.

At Austin, Texas­–based Schlotzsky’s, a trademarked sandwich known as The Original is the brand’s best-selling item.

“Our concept started with one sandwich, one size, in one shop, 43 years ago,” says Kelly Roddy, Schlotzsky’s president. “It is named and trademarked The Original, which really identifies it as that sandwich we started with.”

NRA Announces Winners of Extreme Digital Makeover

The National Restaurant Association (NRA) announced the winners of this year’s Extreme Digital Makeover. The contest, launched in February to NRA members, was designed to educate operators and suppliers on best practices regarding web presence, email marketing, text messaging, and online ordering.

Winners include Eskimo Joe’s of Stillwater, Oklahoma; Café Reconcile of New Orleans, Louisiana; Taco John’s International Inc. of Cheyenne, Wyoming; and Sam’s of Gedney Way in White Plains, New York.

Taco John's Unveils New Store Designs

Taco John’s is taking another step toward its goal of franchise growth. The Mexican fast food chain has developed two designs that will guide the construction of new restaurants.

"The new designs have an updated look that is more modern and streamlined,” says Dan James, chief development officer for Taco John’s. “The new designs are also more cost effective to develop. That is a big win not only for new franchisees but also current owners who want to open additional locations.”

Taco John’s Debuts Nat'l Certification Program

At first glance, the Taco John’s in Fergus Falls, Minnesota, might look like any other in the Mexican fast-food chain. But visit with the crew behind the counter, and you’ll learn the location has accomplished something no one else can claim. It is the first Taco John’s to become a nationally certified training restaurant.

Breakfast Becomes Fastest Growing Daypart at Taco John’s

Taco John’s took a bold step and bet big on breakfast last year. The Mexican quick-service chain began giving away Meat & Potato Breakfast Burritos during a series of "Free Breakfast Day" promotions. The sampling events kicked off nationally in August of 2012 and have continued to be staged locally throughout 2013. 

Taco John's Aids Colorado Flood Victims with Donations

Chicken or beef, burritos or bowls, regular or large—for six weeks, it didn’t matter how guests ordered their Santa Fe Burritos and Bowls at 14 Taco John’s restaurants in Colorado and Wyoming. For every order, the fast-food Mexican restaurants donated $1 to the Red Cross of Northern Colorado to help flood victims.