Taco John's

Taco John's Tests Panasonic's Digital Menuboards

 

Pull up to the Taco John’s on South Greeley Highway in Cheyenne, Wyoming, and you’ll enter a frontier of technology exploration for quick-service restaurants. Since July, Taco John’s and Panasonic have been testing a new outdoor digital menuboard in a drive-thru lane at the Mexican fast-food restaurant.

Taco John’s Incentive Program Aims to Reward Franchisees

Efforts to increase the number of Taco John’s restaurants across the country are gaining momentum with the West-Mex chain’s launch of a new incentive plan. Named “Let’s Go,” the program will deliver up to $40,000 in savings through reduced franchise fees, money for point-of-sale equipment, and a corporate contribution toward grand opening advertising.

The Drive-Thru Performance Study

It used to be that speed of service was the most important part of the drive thru. But times have changed.

Fast food drive thrus are slowing down as consumers demand premium menus.
Chick-fil-A averages a whopping 6.09 cars in its drive thru at any given time. chick-fil-a / Stanley Leary

Since the advent of the modern quick-service drive thru—some would say in the early 1970s, though the idea of a pick-up window has been around for much longer—operators have tinkered with the nuts and bolts to create a drive thru that is as fast, efficient, and pleasant as possible. Innovations throughout the years, from wireless headsets and order-confirmation boards to dual lanes and pre-sell signage, have created a better drive thru capable of handling the 60–70 percent of business that now loops the exterior of most quick-service restaurants.

Taco John’s Lends Helping Hand to Flood Victims

Taco John’s is announcing plans to help raise relief dollars for flood victims in northern Colorado. Starting Monday, September 23, the Mexican fast food restaurant chain will donate one dollar for each Santa Fe Burrito or Bowl sold at 14 restaurant locations in Colorado and Wyoming.

 

Taco John’s Menu Item Exceeds Sale Expectations

When Taco John’s International launched Santa Fe Burritos and Bowls this summer, the Mexican quick service restaurant chain was hoping the new customizable entrée would generate five percent of store sales. One month later, customers are ordering the “new way to TJ” at a rate that’s nearly 10 percent higher than expected. “Santa Fe Burritos and Bowls are generating 5.5 percent of store sales. We’re very happy. This menu item is very solid with our guests,” says Bob Karisny, vice president for menu strategy and innovation at Taco John’s International.

Taco John's Looks to Accelerate Growth with QSR Veterans

With a new CEO on board and aggressive growth goals in place, Taco John’s International has recruited two development specialists with a combined 44 years of QSR experience. The Mexican-themed quick service restaurant chain has hired Dan James as chief development officer and Van Ingram as vice president of franchise development.

 

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