Tasti D-Lite

Tasti D-Lite, Planet Smoothie CEO Named to IFA Hall of Fame

James H. Amos Jr., CFE, chairman, and CEO of Tasti D-Lite and Planet Smoothie, has been named to the International Franchise Association (IFA) Hall of Fame. The announcement was made this week at the IFA’s 52nd annual convention.

The Hall of Fame award is the oldest and most prestigious award conferred by the IFA and is presented to an IFA member who exemplifies the best of franchising and has made significant contributions to the advancement of franchising and the franchising community.

Tasti D-Lite, Planet Smoothie Make a “Vow”

Tasti D-Lite, the great-tasting, lower-calorie frozen dessert chain that recently acquired Planet Smoothie, has partnered with “The Vow”— in theaters Feb. 10—for the Tasti D-Lite “The Vow” Sweepstakes.

Customers will be able to register in participating Tasti D-Lite and Planet Smoothie locations and online at www.thevowgiveaway.com through Feb. 14 for a chance to win a variety of prizes.

Tasti D-Lite Prepares for Expansion in Middle East

Tasti D-Lite recently announced its next phase of expansion in the Middle East. Al-Himmah International Limited signed an international master franchise agreement to expand Tasti D-Lite into six Middle Eastern countries, including Saudi Arabia, Bahrain, Kuwait, Qatar, Lebanon, and Jordan, with plans to open its first two locations in Saudi Arabia in March 2012.

The company is committed to opening more than 30 units over the next five years.

Tasti D-Lite Acquires Planet Smoothie, Plans Cobranding

Tasti D-Lite, the lower-calorie frozen dessert chain catering to health-conscious consumers, has announced the acquisition of Planet Smoothie, LLC, a franchise system with more than 100 units in operation, mainly in Georgia and Florida. 

Planet Smoothie is a national franchisor and consumer products business that sells smoothies and all-natural snacks to health-conscious consumers. 

Tasti D-Lite Growth Strategy Focuses on Innovation

Tasti D-Lite, the great-tasting, better-for-you frozen treat chain, achieved unprecedented growth in the first half of 2011. The chain has signed new development agreements for Tampa, Florida, for several counties in New York and Connecticut, and for a network of non-traditional sites across the country, totaling 104 locations. Additionally, Tasti D-Lite recently opened its first locations in Missouri, Massachusetts, Nevada, Maryland, and North Carolina, and will open its first California center in the third quarter.

One to Watch: Tasti D-Lite

Since the late ’80s, New York City has had a secret: a sweet, creamy, frozen dairy dessert that won’t mess up a model’s diet, or anyone else’s for that matter.

The secret has gotten out, however, as Tasti D-Lite stores have opened in places as close to the Big Apple as New Jersey and Connecticut, and as far away as Texas, California, and Arizona. And international dessert lovers are trying Tasti D-Lite these days, too, as the concept has spread to Mexico and Dubai.

How to Lose Weight the ‘Tasti’ Way

Tasti D-Lite is challenging its loyal fan base to lose weight—the fun way. The 2011 Houston Weight Loss Challenge kicked off January 10 with 20 individuals, including a married couple, determined to shed more weight than their competitors.

Contestants agreed to substitute one meal per day with a Tasti D-Lite Fruit 'n' Granola Parfait, Tasti D-Lite smoothie, or Tasti D-Lite shake for six weeks. The cost of the daily Tasti D-Lite meal is covered by the store.

Why Conflict Helps

Jim Amos Jr., CEO of frozen dessert concept Tasti D-Lite, does exactly one thing to discourage conflict among members of his c-suite: nothing.

“There is no progress without disagreement,” Amos says. “As long as there’s no extreme fear of failure, people will dig in and state their opinions. Then they’re not afraid to say what they truly believe, and that’s where really productive decisions come from.”

Houston D-Lite: Dessert Chain Spreads Gift Card Cheer

This year, Tasti D-Lite, a frozen dessert chain, decided that residents in Houston have been especially good. As a reward, they are hiding more than $1,000 in Tasti D-Lite gift cards for the best girls and boys in a city-wide scavenger hunt called Tasti D-Lite's "All I Hunt for Christmas."

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