Healthy for the Holidays? TCBY Thinks It Can Be Done

TCBY's Pumpkin Spice Super Fro-Yo is available this month.

The holidays are usually a time to splurge on less-than-healthy treats, but one frozen-yogurt chain is instead offering customers healthy seasonal favorites that are full of added fiber, vitamins, and good-for-you bacteria.

National chain TCBY announced that it is rolling out three new “Super Fro-Yo” flavors in the coming months: Pumpkin Spice, Apple Spice, and Eggnog.

Your Market, Your Critics, Your Brand

Maeve Webster, director at Datassential, will join Greg Allison and Krystal CEO Doug Pendergast on the "Your Market, Your Critics, Your Brand" panel at this year's Dine America conference on September 12-14 in Atlanta.

For years on end, the restaurant industry has been the scapegoat for everyone from health organizations and critics to consumers who are looking for someone—anyone—to blame for the ballooning obesity epidemic.

And because of the sheer volume of customer traffic, fast-food concepts in particular have become to go-to culprit.

“It is the one segment that touches the vast majority of the U.S. population, to some degree or another,” says Maeve Webster, director at food industry market research firm Datassential, about the quick-serve industry.

TCBY Launches Q3 Flavors

TCBY, The Country's Best Yogurt and frozen yogurt innovator, takes pride in offering unique flavors and innovative products at TCBY locations nationwide.

To continue its year of flavor innovation, TCBY will offer non-fat, non-dairy Pomberry Sorbet in July, non-fat Black Cherry soft serve frozen yogurt in August, and 98 percent-fat-free Roasty Toasty Marshmallow soft serve frozen yogurt in September.

TCBY turned to its loyal Facebook fans to help name each flavor, awarding winners with TCBY gift cards.

Big Idea: Mini Desserts

Tapas continue to grow in popularity, as do sliders and other little burgers. Even antipasto has found a place in the small-dish arsenal within American restaurants.

So why not the same for the end of the meal?

Bite-size desserts have been predicted as a food trend for years, but they really haven’t trickled down much from the fine-dining sector until the past couple of years.

TCBY Hits the Streets with First Food Truck

TCBY recently launched its new frozen yogurt truck platform in Charlotte, North Carolina, as part of its strategic expansion. The mobile truck model is the first of its kind and will meet the demands of customers who want more accessibility to TCBY's healthy product offerings.

The truck features four flavors swirling with a rotating variation of TCBY's extensive product line, including yogurt flavors low in fat, fat free, or no sugar added, in addition to a non-dairy, fat-free sorbet. The TCBY truck also offers a wide range of toppings.

TCBY’s Big Fat Greek Success

TCBY launched Greek frozen yogurt in stores Thursday, April 5. Having announced its plans to add Greek frozen yogurt to its lineup in January, TCBY is the heralder of nationwide Greek frozen yogurt.

“It’s certainly always advantageous to be the first on anything,” says Greg Allison, TCBY’s senior director of global branding, innovation, and licensing. “It gives us an opportunity to claim that leadership title. We know that others will follow, and that’s to be expected.”

TCBY Goes Greek for the Health of it

TCBY, The Country’s Best Yogurt and frozen yogurt pioneer, today announced the launch of the TCBY Greek Challenge, a Facebook contest designed to encourage consumers to incorporate into their diets the company’s Greek frozen yogurt, which exceeds the nutritionals of its industry-leading Super Fro-Yo. 

TCBY to Appear in Walmarts Nationwide

TCBY announced a licensing partnership with Spring Creek Holdings for a new line of pre-packaged frozen yogurt, TCBYGrocery, to be sold at approximately 10,000 stores nationwide, including national brands like Walmart and Super Target, and regional brands such as A&P, Stop N Shop, Food Lion, and Giant. 

Mrs. Fields Famous Brands, owner of both TCBY and Mrs. Fields Cookies, has a solid history of licensing agreements within the grocery market.

“This is a pivotal time for the TCBY brand,” says Tim Casey, the company’s president and chief executive officer.