Jake’s may be the youngest brand on our anniversary list this year, but its mindset is decidedly old school.
More than 17 million kids in America are at risk of hunger, and almost one in four of those children are struggling with hunger today. Togo’s Sandwiches announced it has teamed up with Share Our Strength, a national non-profit with a “No Kid Hungry” strategy to end childhood hunger in America by 2015. All 240 restaurants in California, Nevada, and Oregon will raise funds and increase awareness of this national campaign, while urging its customers to become advocates.
Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to customer relations, new product innovation, and new markets.
Togo's Sandwiches, a “West Coast Original” since 1971, announced the introduction of a new limited-time featured sandwich to the Toasted line up: the Lemon Pepper Tuna Melt.
Lemon Pepper Tuna returns each spring, but on March 9th, it returns as a melt with cheddar cheese.
The Lemon Pepper Tuna Melt features 100 percent Albacore tuna seasoned with tangy lemon, cracked black pepper, diced celery, and red onions. It’s topped with melted cheddar cheese, shredded lettuce, tomato, red onions, pickles, and pepperoncinis on toasted San Francisco-style sourdough bread.
Togo’s Sandwiches, a West Coast chain with more than 240 locations, named Susan Koch vice president of finance.
Koch, who has been with Togo’s since August 1997, was previously director of finance.
“Susan has been a terrific financial steward and executive leader to Togo’s for 14 years,” says Tony Gioia, CEO of Togo’s Eateries. “She has an incredible amount of hands-on experience and historical knowledge throughout her many accomplished years with the company and has always been a steady and dependable leader at Togo’s.”
In 2007, Togo’s, a 242-unit, 40-year-old West Coast sandwich chain, was purchased by San Francisco equity firm Mainsail Partners, which quickly saw a problem.
“Throughout the system there were six logos on the exterior signage,” says Renae Scott, vice president of branding and marketing for Togo’s. “There was no consistent brand representation, which is crucial for a business like this one.”
Togo’s Sandwiches named Rand Ferris vice president of operations. In his new position, Ferris will assume all responsibilities for operations including franchised and company-owned restaurant operations, training, and new restaurant construction.
Togo’s Sandwiches announced that in honor of National Pastrami Day, January 14, the company’s Pastrami Guarantee will be returning. Additionally, in celebration of the holiday, the company will be rewarding its Facebook fans with a printable coupon for a free 20-ounce fountain drink with purchase of a 6-inch regular pastrami sandwich valid until January 31.