When news that more quick-serve and fast-casual restaurants were experimenting with alcohol beverage service emerged in the last decade, many operators and experts followed it with a skepticism chaser. Analysts warned that costly liquor licensing, regulatory details, and staffing issues were just a few hurdles that could offset any potential sales of a few stiff drinks.
While fast-casual giant Chipotle has grown to more than 1,000 locations in the past two decades, another fast-casual chain that also started in Denver around the same time has seen quieter growth.
Like Chipotle, the 29-unit Tokyo Joe’s serves natural meats and mostly organic veggies, focusing on health and freshness for the modern consumer.
Larry Leith, founder of Tokyo Joe's, is pleased to announce a partnership with Gridiron Capital LLC, and veteran restaurant executive, Greg MacDonald, to bring healthy, fast-casual modern Asian dining to more people in more locations. The addition of MacDonald's leadership and industry experience to Tokyo Joe's proven model, coupled with Gridiron's track record of building successful businesses, will continue to position the company for tremendous success in the fast casual space.