Tropical Smoothie Cafe

Tropical Smoothie Café Dishes Out Asian-Inspired Flavors

With Asian flavors at the top of the food trend charts in 2014,Tropical Smoothie Café is bringing back its popular Spicy Mongolian Steak Noodle Bowl, while introducing a new flavor profile to the noodle bowl lineup, the Ginger Miso Chicken. The noodle bowls are available beginning August 25 until late October at all 385 locations nationwide.

Offering premium, Asian-inspired dishes at an affordable price, Tropical Smoothie Café’s Noodle Bowls feature chicken or steak complimented with vegetables, toppings, and signature sauces.

Tropical Smoothie Café Goes Totally Green

As the population continues to become more mindful of the ingredients they consume, Tropical Smoothie Café is releasing the newest addition to its Superfood Smoothie menu, the Totally Green Smoothie. Packed with flavor, the new smoothie showcases the nutrient-rich raw ingredients consumers are craving.

Tropical Smoothie Café Targets Denver for Growth

After opening three restaurants in the Denver area in five months, Tropical Smoothie Café plans to expand its presence in the greater Denver area by developing 25 locations in the coming years. 

The franchise entered the Denver market in October 2013 when franchisees and area developers Kriss and Michelle Shriver opened a café in the Denver Tech Center in Greenwood Village, Colorado. In the following months, the pair opened two more locations in The Streets of Southglenn and Centennial Promenade in Centennial, Colorado.

Tropical Smoothie Café Sets $600,000 Charity Goal

On June 20, customers who stop by any participating Tropical Smoothie Café location nationwide between the hours of 2 and 7 p.m. wearing flip flops will receive a free 24-ounce Jetty Punch Smoothie.

Customers who also purchase a $5 flip flop key fob to benefit Camp Sunshine will be rewarded with a 10 percent discount on all future purchases through the end of the year.

Tropical Smoothie Café’s goal this year is to raise more than $600,000 to benefit Camp Sunshine. 

Tropical Smoothie Café Airs First System-Wide TV Ad

Increasing its reach and strengthening its voice in the fast-casual marketplace, Tropical Smoothie Café launched its first system-wide television advertising campaign. The new commercial, which will air locally in all of the brand’s markets, showcases the breadth of fresh food and smoothies at Tropical Smoothie Café. The spot also highlights Mojo Tacos, the brand’s latest innovative menu addition.

Deep Dive

Quick-serve brands capitalize on seafood sales during Lent.

Quick serve Long John Silver's serves lobster bite option as special Lent offer.
Long John Silver's rolled out Norway Lobster Bites in time for the busy Lent season.

Recognizing the potential sales lift that seafood items produce during the Lenten season, many quick-serve chains are once again launching fish-based LTOs in preparation of Lent, which starts March 5. And with more pressure to stand out from an increasingly competitive field, many brands are enhancing their menu and marketing programs to get better exposure for their seafood LTOs.

This year’s more innovative seafood offerings include items like Mojo Fish Tacos from Tropical Smoothie Café and Norway Lobster Bites from Long John Silver’s.

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