Tropical Smoothie Café, known for its better-for-you food and smoothies with a tropical twist, has opened its 400th location in Toledo, Ohio, a milestone that underscores the franchise’s rapid growth and solidifies the brand as a leader in the fast-casual industry.
Tropical Smoothie Cafe
It’s an oft-cited statistic: One in four Americans eats at a fast-food establishment each day—that’s nearly 79 million consumers, considering the latest national population data from the U.S. Census Bureau. And depending on one’s definition of “fast food,” that number could edge higher for the broader limited-service restaurant industry, which also includes fast casuals.
Tropical Smoothie Café is wrapping up the year with new menu items for the holiday season. Starting on October 27, 2014, consumers can experience a new take on the turkey club with the introduction of the Savory Island Club sandwiches. The restaurant brand is also bringing new flavor news to its Naughty or Nice Smoothie line-up.
The new Savory Island Clubs allow guests to savor ingredients like hand-made kale, apple slaw, and sauces like the chipotle cranberry. These sandwiches are served on thinly sliced whole-grain bread.
Snacking between meals has etched out its own niche, turning the tables on the traditional three-daypart model. The resulting shift in restaurant dayparts has quick-service operators working hard to attract snackers, especially those seeking healthy snacks to suit their active lifestyles.
Consumers are paying more attention to healthy menu items, according to the National Restaurant Association’s 2014 Restaurant Industry Forecast. Seventy-two percent of consumers say they are more likely to visit a restaurant with healthy items on the menu, according to the report.
Further cementing its position as a category leader in product innovation and a better-for-you restaurant brand, Tropical Smoothie Café unveiled its latest innovation in its signature Superfood Smoothie series, the UnBEETable Berry, available starting August 25, 2014.
With Asian flavors at the top of the food trend charts in 2014,Tropical Smoothie Café is bringing back its popular Spicy Mongolian Steak Noodle Bowl, while introducing a new flavor profile to the noodle bowl lineup, the Ginger Miso Chicken. The noodle bowls are available beginning August 25 until late October at all 385 locations nationwide.
Offering premium, Asian-inspired dishes at an affordable price, Tropical Smoothie Café’s Noodle Bowls feature chicken or steak complimented with vegetables, toppings, and signature sauces.
As the population continues to become more mindful of the ingredients they consume, Tropical Smoothie Café is releasing the newest addition to its Superfood Smoothie menu, the Totally Green Smoothie. Packed with flavor, the new smoothie showcases the nutrient-rich raw ingredients consumers are craving.
After opening three restaurants in the Denver area in five months, Tropical Smoothie Café plans to expand its presence in the greater Denver area by developing 25 locations in the coming years.
The franchise entered the Denver market in October 2013 when franchisees and area developers Kriss and Michelle Shriver opened a café in the Denver Tech Center in Greenwood Village, Colorado. In the following months, the pair opened two more locations in The Streets of Southglenn and Centennial Promenade in Centennial, Colorado.
On June 20, customers who stop by any participating Tropical Smoothie Café location nationwide between the hours of 2 and 7 p.m. wearing flip flops will receive a free 24-ounce Jetty Punch Smoothie.
Customers who also purchase a $5 flip flop key fob to benefit Camp Sunshine will be rewarded with a 10 percent discount on all future purchases through the end of the year.
Tropical Smoothie Café’s goal this year is to raise more than $600,000 to benefit Camp Sunshine.
Tropical Smoothie Café debuted a new lineup of herb-infused smoothies and Mediterranean flatbreads.