Tropical Smoothie Cafe

Tropical Smoothie Café Airs First System-Wide TV Ad

Increasing its reach and strengthening its voice in the fast-casual marketplace, Tropical Smoothie Café launched its first system-wide television advertising campaign. The new commercial, which will air locally in all of the brand’s markets, showcases the breadth of fresh food and smoothies at Tropical Smoothie Café. The spot also highlights Mojo Tacos, the brand’s latest innovative menu addition.

Deep Dive

Quick-serve brands capitalize on seafood sales during Lent.

Quick serve Long John Silver's serves lobster bite option as special Lent offer.
Long John Silver's rolled out Norway Lobster Bites in time for the busy Lent season.

Recognizing the potential sales lift that seafood items produce during the Lenten season, many quick-serve chains are once again launching fish-based LTOs in preparation of Lent, which starts March 5. And with more pressure to stand out from an increasingly competitive field, many brands are enhancing their menu and marketing programs to get better exposure for their seafood LTOs.

This year’s more innovative seafood offerings include items like Mojo Fish Tacos from Tropical Smoothie Café and Norway Lobster Bites from Long John Silver’s.

Tropical Smoothie Café Accelerates Growth

After opening 40 new cafés and awarding 73 franchise agreements last year, Tropical Smoothie Café plans to accelerate growth throughout 2014. The 360-unit food and smoothie brand expects to add 55 franchise locations this year, at the pace of one new restaurant every week.

This year’s rapid expansion is part of Tropical Smoothie Café’s five-year strategy to have 750 franchise restaurants by 2019. Both existing franchisees and new partners are central to the long-term growth plan.

NFL Player Opens 1st Tropical Smoothie in Charlotte, NC

Former Carolina Panther and current NFL player Everette Brown opened the first Tropical Smoothie Café in Charlotte, North Carolina, in late November, marking the beginning of the food and smoothie franchise’s aggressive expansion plans to develop 15 locations in the Charlotte area within the coming years.

A Lesson in College Foodservice

Millennials. Ever heard of ’em?

Of course you have. Millennials are all anyone in foodservice can talk about right now, the crème de la crème of today’s coveted customer demographics. Depending on whom you ask, they might be 20 years old or they might be 35 years old; studies vary on what, exactly, the age range for Millennials should be. But there’s no doubt that whatever their age and whatever you call them, the young, pre-family customers of today are driving food trends and throwing quick-service brands into a tizzy of new product development and promotional innovation.

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