Tropical Smoothie Cafe

Tropical Smoothie Has Food on the Brain

It’s one thing to revitalize a menu, upgrade unit décor, or take on a new marketing platform. But changing consumers’ perception of a brand entirely is a completely different story, and it’s one Tropical Smoothie Café is trying to tell.

The 335-plus-unit chain used to be known as a real fruit smoothie–only destination. However, after its acquisition by private investment firm BIP Opportunities Fund in 2012, Tropical Smoothie is now trying to put food on its customers’ minds.

Fish, Chicken Tacos Join Tropical Smoothie Cafe Menu

Tropical Smoothie Café, known for its healthy food with a tropical twist at 337 locations worldwide, announced the introduction of Fish and Chicken Tacos to its menu. 

Capitalizing on the taco trend and satisfying consumer demand for great tasting, healthier food choices with its “Eat Better, Feel Better” mantra, Tropical Smoothie Café’s flavorful new menu items are made with high-quality, nutritious ingredients and will be available at all locations starting January 7.

Tropical Smoothie Purchased by BIP

Atlanta-based BIP Opportunities Fund, LP (BIP) announced today that it has purchased controlling interest in Tropical Smoothie Café (TSC), a 315-unit food and smoothie franchise.

Scott Pressly, partner at BIP, will assume the role of chairman of the board, and Mike Rotondo has been promoted to CEO.

Both Pressly and Rotondo lend extensive franchise industry experience to Tropical Smoothie Café and the efforts to grow the company.

Tropical Smoothie Stirs Up $365,000 for Camp Sunshine

Tropical Smoothie Café has done it again with its annual National Flip Flop Day event raising $365,000 for Camp Sunshine.

The campaign, which kicked off in May with in-store fundraising at the brand’s more than 300 locations, as well as online donations, culminated on National Flip Flop Day on June 15 with free smoothies for customers wearing flip flops.

To date, Tropical Smoothie Café has raised more than $1.5 million for Camp Sunshine.

Tropical Smoothie Cafe Makesover Menu

Tropical Smoothie Cafe announced a new menu rollout for all 305 locations nationwide, including a 40 percent reduction of sodium in all chicken based menu items.

Wake Up Breakfast Proteins

There is an answer to the age-old question of which came first, the chicken or the egg.

It’s definitely the egg—at least when it comes to breakfast. Few morning menus are without them. But these days, chicken and another popular poultry protein, turkey, are increasingly popping up on a.m. menuboards at quick-service and fast-casual restaurants.

From Bail Outs to Burgers

One unlikely result of the recent financial crisis is a swell of ex-bankers trying their hands at running quick serves.

Amid the global financial crisis, with the world’s largest banks reporting losses in the billions of dollars, Duane Clark, a 24-year veteran of the commercial banking industry, did something he never expected to do: He opened a smoothie shop.

“I always swore I would never go into the restaurant business,” Clark says. “I always called it the beast. You live it, you drink it, you eat it—that’s your life.”

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