Tropical Smoothie Cafe

Tropical Smoothie Ditches the Meat for Latest Menu Addition

The latest menu innovation at Tropical Smoothie Café is getting its share of attention from vegans, vegetarians, and “flexitarians” alike. That’s because they’re chicken strips—without the chicken.

Created by Los Angeles–based Beyond Meat—a company that develops plant-based protein products meant to serve as meat alternatives—the chicken-free strips are made from a soy and pea protein blend.

Each 3-ounce serving includes just 120 calories and 18 grams of protein. The chicken is also available grilled and in a Southwest flavor.

The Other Side of Super

Superfoods have swept the culinary world into a frenzy, enticing consumers with a taste of the exotic and courting them with nutrition and functionality, to the point where restaurants across the country are trying to stake a claim in this fledgling movement.

Quick-service restaurants are keeping in stride, and many have ventured beyond the common açai and goji berry superfruits, as well as the kale super vegetable. Many quick serves are now leveraging a wider spectrum of superfoods, using whole grains, nuts, and seeds in fresh and innovative ways.

Tropical Smoothie Café Rides Waves of Growth

After opening 40 franchise locations and signing 41 new franchise agreements in 2012, Tropical Smoothie Café is accelerating expansion in 2013 with plans to open 40 new cafés this year across the U.S.

The unrivaled brand position of “healthy food with a tropical twist” that Tropical Smoothie Café now firmly maintains has catapulted the company to become one of the fastest-growing concepts in its category.

With 336 locations, the brand has accrued a loyal fan following, many of who have become Tropical Smoothie Café franchisees. 

Tropical Smoothie Café Debuts New Jamaican Jerk Bowl

Tropical Smoothie Café, known for its healthy food with a tropical twist at 332 locations worldwide, announces the introduction of the Jamaican Jerk Bowl to its menu for a limited time only. The new bowl, which is derived from the top-selling Jamaican Jerk Wrap, is now available through June 9, 2013.

Tropical Smoothie Café Gets ‘Tanked’ on Animal Planet

Tropical Smoothie Café in Tampa, Florida, will be the backdrop for Animal Planet’s hit reality television program, "Tanked," as the show returns with new episodes beginning Friday, March 22, at 9 p.m. ET/PT. "Tanked," an Animal Planet original series, highlights the most outrageous builds each week for those who want the biggest, best, and most unique aquariums the world has ever seen.

Tropical Smoothie Café Debuts New Vegetable Smoothies

Tropical Smoothie Café, the fast-growing franchise known for healthy food with a tropical twist, is offering the world a whole new way to consume their fruits and vegetables: drinking them. Available now at all locations, the 332-unit chain is unveiling two new smoothies – the Island Green and Caribbean Carrot – both of which are packed with five full servings of fruits and vegetables.

Tropical Smoothie Has Food on the Brain

It’s one thing to revitalize a menu, upgrade unit décor, or take on a new marketing platform. But changing consumers’ perception of a brand entirely is a completely different story, and it’s one Tropical Smoothie Café is trying to tell.

The 335-plus-unit chain used to be known as a real fruit smoothie–only destination. However, after its acquisition by private investment firm BIP Opportunities Fund in 2012, Tropical Smoothie is now trying to put food on its customers’ minds.

Fish, Chicken Tacos Join Tropical Smoothie Cafe Menu

Tropical Smoothie Café, known for its healthy food with a tropical twist at 337 locations worldwide, announced the introduction of Fish and Chicken Tacos to its menu. 

Capitalizing on the taco trend and satisfying consumer demand for great tasting, healthier food choices with its “Eat Better, Feel Better” mantra, Tropical Smoothie Café’s flavorful new menu items are made with high-quality, nutritious ingredients and will be available at all locations starting January 7.

Tropical Smoothie Purchased by BIP

Atlanta-based BIP Opportunities Fund, LP (BIP) announced today that it has purchased controlling interest in Tropical Smoothie Café (TSC), a 315-unit food and smoothie franchise.

Scott Pressly, partner at BIP, will assume the role of chairman of the board, and Mike Rotondo has been promoted to CEO.

Both Pressly and Rotondo lend extensive franchise industry experience to Tropical Smoothie Café and the efforts to grow the company.

Tropical Smoothie Stirs Up $365,000 for Camp Sunshine

Tropical Smoothie Café has done it again with its annual National Flip Flop Day event raising $365,000 for Camp Sunshine.

The campaign, which kicked off in May with in-store fundraising at the brand’s more than 300 locations, as well as online donations, culminated on National Flip Flop Day on June 15 with free smoothies for customers wearing flip flops.

To date, Tropical Smoothie Café has raised more than $1.5 million for Camp Sunshine.