Premium fast-casual pizza restaurant Uncle Maddio’s Pizza Joint announced the selection of Scout as its first agency of record for advertising and other marketing services, following a comprehensive agency review. Scout will lend its deep experience in the food and beverage space to further propel growth for the build- your-own pizza franchise. Uncle Maddio’s is a fast-growing fast-casual pizza franchise, operating 19 restaurants in seven states. The national brand will open 24 restaurants in 2014 including five new states from North Dakota to Colorado and Florida.
Restaurant brands are turning to daypart expansion as they seek new growth channels, with many operators zeroing in on breakfast, the fastest growing daypart, according to The NPD Group. But with all of the opportunities a new daypart offers, it also brings with it operational challenges like added equipment and staffing.
When Taco Bell debuted its breakfast menu on March 27, igniting a competition with McDonald’s in what has been dubbed the “breakfast wars” by mainstream media, the brand’s executives believed it was the right time for the expansion.
Building on their success with Uncle Maddio's Pizza Joint, Charlotte, North Carolina franchise partners Jerry Licari and Tim Verhagen are expanding market penetration with the fast-casual pizza concept.
Increasing their franchise development agreement, Licari and Verhagen are securing the rights to franchise eight Uncle Maddio's Pizza Joint locations throughout Charlotte, including neighborhoods such as South Charlotte, Plaza Midwood, Myers Park, South Park, and surrounding suburbs such as Ballantyne, Mooresville, and Davidson.
Uncle Maddio’s Pizza Joint will soon open its first location in Raleigh, North Carolina. Business partners Andrew Madans and Talie Madans are developing three new locations in the Triangle region after being introduced to the concept when visiting family in Uncle Maddio’s Pizza Joint’s hometown, Atlanta.
With 20 years of experience operating multiple Krystal restaurant locations in north Florida, Kevin Gartner is expanding his franchise operation portfolio signing on to develop five Uncle Maddio’s Pizza Joint locations. Bringing the fast-casual pizza chain to Jacksonville and Gainesville, Florida, the company plans to open its first Uncle Maddio’s location in Jacksonville in late 2014.
At Uncle Maddio’s Pizza Joint, “Served with Love” isn’t just a saying, but a mission built into every facet of the restaurant. Beginning now, Uncle Maddio’s Pizza Joint customers will have an additional assurance with a new “Served with Love Guarantee.” If a customer isn’t completely satisfied with an Uncle Maddio’s experience, the pizza place will build a new pie or offer a refund.
Fast-casual pizza concept Uncle Maddio’s Pizza Joint will spread the love each Monday by offering a Maddio Mondays $5.55 pizza deal on any nine-inch pizza with up to three toppings of the customer’s choice. The special offer is available at any participating Uncle Maddio’s restaurant.
Uncle Maddio’s Pizza Joint will open its 19th unit on March 27 in Auburn, Alabama, at the Heart of Auburn complex at 339 South College Street, Suite E. To celebrate the newest Uncle Maddio’s Pizza Joint opening, the restaurant will serve free 9-inch, any three topping, fully-customizable pizzas to all customers in line from 11:00 a.m. through the afternoon on Saturday, March 29. One patron in line will be awarded free pizza for a year.
Atlanta-based fast casual franchise, Uncle Maddio’s Pizza Joint, welcomes the newest member of its executive team Scott Goodrich, vice president of field operations and support. Goodrich was regional director of franchise operations at Five Guys Burgers and Fries.
Searching for a franchise to build their business, Troy and Jamie Mattern found Uncle Maddio’s Pizza Joint, and they are bringing the concept to North Dakota. Signing a four-location multiunit development agreement, the Matterns plan to own and operate Uncle Maddio’s Pizza Joint in several locations, focusing first on Minot and Fargo. They project to open the first two Uncle Maddio’s locations in North Dakota during the second half of 2014.