All Rick and Elise Wetzel wanted was to have some pizza for lunch.
It wasn’t long ago when quick-serve guests were asked to fill out paper comment cards to help brands gather both positive and negative feedback.
However, with advancements in technology and customers’ growing reliance on cell phones and tablets, traditional guest-satisfaction surveys are quickly becoming a thing of the past, replaced by digital versions that can often monitor comments and concerns in real time.
Uncle Maddio’s Pizza Joint, the original and fastest-growing fast casual pizza chain in North America, announces the opening of its 18th unit on August 17 in East Cobb County at 4101 Roswell Road, Suite 1100 in the Providence Square Home Depot Shopping Center. To celebrate the newest Uncle Maddio’s Pizza Joint opening, the restaurant will serve free 9-inch, any three topping, fully-customizable pizzas to all customers in line from 11:00 a.m. to 2:00 p.m. One patron in line will be awarded free pizza for a year.
Uncle Maddio’s Pizza Joint announces the opening of its newest unit on August 3 at 1544 Piedmont Ave. NE in Atlanta in the Ansley Mall shopping center. To celebrate the newest Uncle Maddio’s Pizza Joint opening, the restaurant will serve free 9-inch fully-customizable pizzas to all customers in line from 11:00 a.m. to 2:00 p.m. A signature event for Uncle Maddio’s grand openings, one patron in line will also be awarded free pizza for one-year.
It’s no secret that kids love pizza. Even the pickiest of eaters will gobble up a slice of cheese and pepperoni. Uncle Maddio’s Pizza Joint combines kids’ love of pizza with a love for arts and crafts in a free weekly Art Camp for Kids taught by local artisans. Every Saturday from 11:00 a.m. to 2:00 p.m., families who dine at Uncle Maddio’s are invited to bring their kids to the art table and create a project to take home.
Matt Andrew is no stranger to the limited-service world. He spent eight years on the management team at Moe’s Southwest Grill, giving him the background necessary to create Uncle Maddio’s Pizza Joint. But there was one major hurdle to overcome before opening his own quick-serve pizza restaurant.
At Uncle Maddio’s Pizza Joint, build-your-own-pizzas play the starring role, but this summer, there’s a new leading lady: Create-Your-Own-Salads. Known around Uncle Maddio’s as CYO Salads, this option gives diners carte blanche to build a custom, made-to-order salad using organic greens, hormone-free meat, locally sourced vegetables, and their choice of eight different made-in-house salad dressings.
Fast-casual restaurants were once able to claim premium food, modern décor, and all-around upscale service as hallmarks of their category. But with more quick-service chains retooling in those areas to compete for post-recession consumers, fast casuals have been left to search for new ways to differentiate their brands.
For many, that search has turned up something typically better suited to fine- and casual-dining joints: booze.
Uncle Maddio’s Pizza Joint is scheduled to open its first Knoxville, Tennessee, location in May, with two more to follow.
Due to its popularity, Uncle Maddio’s is now attracting successful multiple franchise owners, including Glen Lax, owner of seven Marble Slab Creamery locations in North and South Carolina.
“I love the Uncle Maddio’s corporate culture of ‘Serving with Love,’” Lax says. “I’m confident about Uncle Maddio’s success in this area. They’re known for amazing pizza with the freshest ingredients, and their brand is backed by a solid executive team.”
Uncle Maddio’s Pizza Joint this week debuted its customer rewards program, “Loyalty Love,” across several stores. The program rewards customers with a free entrée after their 10thmeal purchase. After activating their free membership, guests are asked to complete their registration online. The new program will provide customer information that will allow Uncle Maddio’s an unprecedented ability to target different market segments.