Matt Andrew is no stranger to the limited-service world. He spent eight years on the management team at Moe’s Southwest Grill, giving him the background necessary to create Uncle Maddio’s Pizza Joint. But there was one major hurdle to overcome before opening his own quick-serve pizza restaurant.
At Uncle Maddio’s Pizza Joint, build-your-own-pizzas play the starring role, but this summer, there’s a new leading lady: Create-Your-Own-Salads. Known around Uncle Maddio’s as CYO Salads, this option gives diners carte blanche to build a custom, made-to-order salad using organic greens, hormone-free meat, locally sourced vegetables, and their choice of eight different made-in-house salad dressings.
Fast-casual restaurants were once able to claim premium food, modern décor, and all-around upscale service as hallmarks of their category. But with more quick-service chains retooling in those areas to compete for post-recession consumers, fast casuals have been left to search for new ways to differentiate their brands.
For many, that search has turned up something typically better suited to fine- and casual-dining joints: booze.
Uncle Maddio’s Pizza Joint is scheduled to open its first Knoxville, Tennessee, location in May, with two more to follow.
Due to its popularity, Uncle Maddio’s is now attracting successful multiple franchise owners, including Glen Lax, owner of seven Marble Slab Creamery locations in North and South Carolina.
“I love the Uncle Maddio’s corporate culture of ‘Serving with Love,’” Lax says. “I’m confident about Uncle Maddio’s success in this area. They’re known for amazing pizza with the freshest ingredients, and their brand is backed by a solid executive team.”
Uncle Maddio’s Pizza Joint this week debuted its customer rewards program, “Loyalty Love,” across several stores. The program rewards customers with a free entrée after their 10thmeal purchase. After activating their free membership, guests are asked to complete their registration online. The new program will provide customer information that will allow Uncle Maddio’s an unprecedented ability to target different market segments.
Uncle Maddio’s Pizza Joint announced the grand opening of its eighth Atlanta-area restaurant in the Edgewood Retail District in Edgewood, Georgia.
Doors officially opened on Thursday, March 14, at 11 a.m.
The grand-opening party will be held on Saturday, March 16m from 11 a.m. to 3 p.m., featuring free pizza for a year for the first 100 customers and family-friendly activities like a stilt walker and face painting.
From 5 to 8 p.m., local guitar artist Alex Gordon Hi-Fi will entertain the Uncle Maddio’s dinner crowd.
On February 28, Uncle Maddio’s Pizza Joint will sing the praises of a non-pizza dish on its menu: chili.
In celebration of National Chili Day on February 28, Uncle Maddio’s will be handing out free samples of its chili throughout the day. Uncle Maddio’s founder, Matt Andrew, created his chili from his restaurateur grandfather’s 80-year-old recipe.
Last week, Uncle Maddio’s Pizza Joint opened new restaurant locations in Dunwoody, Georgia, and Charlotte, North Carolina, raising the total number of open franchises to nine throughout the Southeast.
By the end of fall this year, 20 more restaurants will open, including locations in Florida, Georgia, South Carolina, and Tennessee, and there will be 100 more stores in development.
Before doors opened at the Charlotte location on Friday, February 15, 300 people were in line to receive a free 9-inch pizza. The location gave away a total of 500 pizzas by 2 p.m.
To celebrate the season of giving, Uncle Maddio’s Pizza Joint is giving away an iPad Mini to one lucky fan.
To enter for a chance to win, customers can stop by any Uncle Maddio’s Pizza Joint restaurant location, complete an official registration form, and drop it in the entry box.
Fans can enter to win once per day until January 15. There is no purchase necessary to enter.
Uncle Maddio’s answers the call for more choices and better food with an innovative menu that gives customers more than 50 million pizza combinations.
Uncle Maddio’s Pizza Joint recently initiated expansion into the Dallas, Texas market. This will mark the first Texas location for Uncle Maddio’s.
The restaurant brand is dominating the fast-casual pizza market. In 2013, it will average two new location openings per month. At the last three grand openings, customers were lined up for hours before the store opened.
With sold-out markets in Atlanta; Louisville, Kentucky; Savannah, Georgia; Jacksonville, Florida; and Tallahassee, Tennessee, Uncle Maddio’s is the fastest-growing fast-casual pizza franchise.