Alghanim Industries and The Wendy’s Company announced today the signing of a Master Franchise Agreement aimed at expanding the Wendy’s brand in the Middle East. This deal reinforces Alghanim Industries’ strategy to partner with international food and beverage franchises and build on the company’s previous successful acquisition of Costa Coffee in Kuwait in 2013.
It’s time for fish fans to celebrate the return of Wendy's North Pacific Cod sandwich. The limited-time-only sandwich is back with a new creamy dill tartar sauce and crisp pickles.
"We only offer our North Pacific Cod sandwich once a year and at Wendy's, we don't settle, we make sure we do it right," says Liz Geraghty, Wendy's vice president of marketing. "Wendy's uses what we believe is the gold standard for fried fish: wild-caught North Pacific Cod. And this fish season, we're kicking up the flavor by adding new, quality ingredients to deliver on consumers' evolving tastes."
Wendy’s announced the launch of its second annual National Frosty Key Tag Program. For $1, Wendy’s customers can buy a Frosty Key Tag that gets them a free Jr. Frosty with every purchase during 2015, while supplies last. Ninety cents from every dollar will go to help find families for children in foster care through the Dave Thomas Foundation for Adoption.
Wendy’s Bacon Portabella Melt on Brioche, a decadent, mushroom-abundant cheeseburger on a toasted bun, is back for a limited time.
“Life should be full of little rewards, and consumers really love this crave-worthy one,” says Liz Geraghty, Wendy’s vice president of brand marketing. “Wendy’s Bacon Portabella Melt on Brioche is one of those cheeseburgers that will take your dining experience to the next level—a warm, rich reward you know you deserve.”
Wendy’s launched the first in a series of #BBQ4Merica online videos to shed light on the barbecue inaccessibility cause, in celebration of Wendy’s limited-time BBQ Pulled Pork menu.
Wendy’s is bringing barbecue to a national audience with its three new BBQ Pulled Pork offerings: BBQ Pulled Pork Sandwich, BBQ Pulled Pork Cheeseburger, and BBQ Pulled Pork Cheese Fries.
Wendy’s new BBQ Pulled Pork offerings feature hickory-smoked pulled pork that’s shredded—not chopped. Wendy’s also took a cue from local barbecue spots, offering fans a choice of three sauces—sweet, smoky, or spicy—to fit consumers’ personal barbecue style.
Bread may be the staff of life, but it’s really pretty basic: flour, water, yeast, and salt, or some sort of substitute for the latter two. However, the way these items are combined, as well as other ingredients that are added, can make a huge difference in taste and texture, as quick-service operators are increasingly discovering.
Wendy’s is inviting consumers to get a taste of “The Gouda Life,” a world filled with tastes of a brioche bun, Dijon aioli, and Gouda cheese. The brand unveiled its latest premium offering, the new Smoked Gouda Chicken on Brioche. With Gouda making its appearance on Wendy’s menu for the first time, the limited-time only Smoked Gouda Chicken on Brioche is packed with savory sophistication without pricey pretension.
Wendy’s confirmed its relationship status with the Pretzel Bacon Cheeseburger through its final #PretzelLoveSongs music video, and the good news is that the pretzel bun is here to stay. Released this week on Wendy’s #PretzelLoveSongs YouTube playlist and Facebook page, the brand’s last #PretzelLoveSongs music video celebrates fans’ desires to keep the pretzel bun love alive.
On November 15, 1969, Dave Thomas put 20-plus years of restaurant experience into the opening of his very own fast-food joint, Wendy’s Old Fashioned Hamburgers. That first restaurant, located in Columbus, Ohio, set a precedent for quick-service burger chains by capitalizing on a promise to consumers that its iconic square patties were fresh, never frozen. Even in those years the buzzword resonated, and so Wendy’s began its journey to becoming one of the nation’s largest hamburger chains.