May 24, 2012

Wendy's

Jamba Juice held a National Hiring Day at 80 of its stores.
Where America Works
May 2012

The vital role restaurants play in Obama’s plan to get America back to work and out of the recession.
Sonic Fills Marketing, Franchising VP Roles
Wendy's Launches "Wendy's Way" New Ad Campaign
The Pink Slime Dilemma

One month after the “pink slime” controversy initially made waves across the U.S., a new report shows that consumers are still concerned about the contents of the meat they eat at quick serves.

The controversy, ignited after an ABC News report detailed the use of the additive...

Drive-Thru Performance Study 2012 Set to Launch

Since 1998 researchers across the country have undertaken thousands of drive-thru mystery shops each year with one goal in mind: to establish how quick-service restaurant chains are performing in the all-important drive-thru operation. It’s now that time of year again, as research for the...

Wendy’s Adds Mac ‘n’ Cheese, Chili Cheese Fries as Sides

Wendy’s has redefined side item offerings with its three new Signature Sides, now available in Wendy’s restaurants across the U.S.

Macaroni and cheese made with white Vermont Cheddar cheese; freshly oven-baked, U.S.-grown sweet potatoes; and Chili Cheese Fries sprinkled with...

Wendy's Franchisees Finding Better Applicants with HR Tech

Larger Wendy's franchisees are looking for a way to raise the overall quality of applicants applying for open positions.

Franchisees of 15 or more locations are beginning to turn toward online companies for help. The companies are providing solutions in the form of easy-to-...

Wendy’s Announces International Development Plans

The Wendy’s Company today announced an agreement with The Wissol Group to develop 25 restaurants in Georgia and the Republic of Azerbaijan over the next 10 years.

Wissol, which is one of the largest business groups in Georgia, is expected to open its first Wendy’s location in...

A Bright Idea
April 2012

America is sweet on citrus—even the sour varieties.

Restaurant operators and chefs are increasingly using
oranges, lemons, limes, and other citrus items to liven up their menus with a fresh taste.

If there’s one word that seems to sum up citrus’ taste...

Wendy’s Appoints Bahner to Chief Marketing Officer

The Wendy’s Company today announced the appointment of Craig S. Bahner, 47, as chief marketing officer and a member of its executive leadership team, effective April 2. Bahner will report to Wendy’s President and Chief Executive Officer Emil Brolick.

Throughout a 20-year...

Wendy's "Rocks The Guac" With New Sandwich

Spicy chicken lovers, get ready to "rock the guac" with Wendy's new Spicy Chicken Guacamole Club! 

Wendy's popular Spicy Chicken Sandwich adds even more...

Wendy’s Raises Animal Welfare Standards for Chickens, Pigs

Wendy’s Animal Welfare Council today announced two major improvements to its animal welfare standards to significantly improve the humane treatment of chickens and pigs.

“Wendy’s takes our role as a responsible corporate citizen very seriously, which includes the humane...

Get in the Game for Wendy's High School Heisman

Wendy's announced today it is accepting applications for the annual Wendy's High School Heisman Award, a program honoring...

Garfield Puts Down Lasagna for Wendy’s Global Kids’ Meals

Garfield licensor Paws, Inc. and The Wendy’s Company, franchisor of Wendy’s restaurants, will kick off a two month promotion of kids’ meals.

The promotion will be in Wendy’s locations in Aruba, the Bahamas, Cayman Islands, Guam, Costa Rica, Dominican Republic,...

Wendy's Staff 'Reboot': A Good Move?

Wendy’s made waves last week when it announced during its fourth-quarter earnings call that it would be making service and experience improvements to compete more with fast-casual companies like Five Guys....

Wendy's: It's Time to Compete with Fast Casuals

Wendy's president and CEO Emil J. Brolick unveiled in the company’s fourth-quarter earnings call yesterday a new recipe to "take the brand where we need it to be,” and said reviving the iconic brand will require competing with upstart fast-casual brands.

While Wendy...

Wendy’s to Remodel 50 Stores, Build 20

Wendy's will build 20 and remodel 50 company-operated restaurants in the U.S. and Canada in 2012 with new, bold, and contemporary designs. This follows the opening of 10 “Image Activation” restaurants in 2011. 

To see QSR's exclusive tour of one of the...

Wendy’s Appoints R. Scott Toop to SVP, General Counsel

The Wendy’s Company today announced the appointment of R. Scott Toop, 57, as senior vice president, general counsel, secretary, and a member of its Executive Leadership Team, effective today. Toop will report to Wendy’s President and Chief Executive Officer Emil Brolick.

A...

Subway Tops 2011 in Consumer Buzz

YouGov’s BrandIndex looked back at 2011 to determine which U.S. brands had the greatest buzz.

Not only was Subway the 2011 Buzz leader amongst quick-serves, but Subway also had the No. 1 Buzz score amongst the entire BrandIndex universe. Two of the top 5 quick-serve brands,...

Wendy’s Enters Japan With Grand Opening in Tokyo

The Wendy’s Company today announced the grand opening of the first joint venture Wendy’s restaurant in Japan, located in Tokyo’s Omotesando area.

Starting with Tokyo, Wendy’s Japan LLC plans a national rollout of restaurants in the coming years. Wendy’s Japan...

Most Popular QSR Stories of 2011

With the year 2011 coming to a rapid end, QSR takes stock of its most popular online stories of the last 12 months. This year's biggest headlines point to reader interest in franchising deals, the QSR 50, and (of course) food trucks. 

"This was an exciting year for...

Wendy’s, Subway Slash Prices

On December 1, Subway rattled the quick-service world when it announced its latest promotional offer: $2 six-inch subs.

As a “Customer Appreciation Month” promotion, the $2 December-only deal may be Subway’s boldest play yet in the pricing wars to compete with other...

Wendy's Announces High School Heismans

Out of 48,000 applicants, 12 outstanding high school seniors have been chosen as national finalists for the Wendy's High School Heisman Award.

On Dec. 9, Wendy's will honor these students at the Wendy's High School Heisman Awards ceremony in...