Wendy's

Wendy’s Lends Its Voice to Adoption

Back in 1992, Wendy’s founder Dave Thomas created the Dave Thomas Foundation for Adoption (DTFA), a nonprofit embracing a laser-like commitment to driving adoption awareness and increasing the adoption of children from America’s foster care system.

This past March, Wendy’s placed adoption and its intimate link to the cause front and center with the company’s first-ever national marketing campaign designed explicitly to raise awareness for foster care adoption.

Wendy's Brings Back the Pretzel Bun

Wendy’s announced it is adding its Pretzel Bacon Cheeseburger and Pretzel Pub Chicken sandwiches back to the menu beginning in early July.

“When we removed the pretzel bun from restaurants last year, we made way for other premium bread carriers, but consumers made it clear we couldn’t say goodbye to pretzel forever,” says Craig Bahner, CMO. “The pretzel bun was a cornerstone of our menu innovation last year, and we are bringing it back to delight consumers who love this special taste from Wendy’s.”

Courting Calorie Counters

The nutritional value of limited-service restaurant food has been the topic of debate among consumers, critics, and operators for some time. Growing concerns over Americans’ high obesity levels have only heightened the debate, leading some observers to encourage increased governmental regulation of food, others to urge more focus on informed, unforced choice.

Much of the talk has been about calories, because consuming too many of those without accompanying exercise results in additional pounds.

Wendy’s Adds Steakhouse Flair in New Cheeseburger

Leave your suit and tie at home this summer—Wendy’s is serving steakhouse taste without the steakhouse price with the introduction of the new Steakhouse Jr. Cheeseburger Deluxe.

The new limited-time cheeseburger boasts a fresh, never-frozen beef hamburger patty seasoned with steakhouse seasoning, melted cheese and a garlic aioli sauce made with roasted garlic, onion, and Dijon mustard. The hamburger patty is topped with sliced red onion, hand-cut tomato and hand-leafed lettuce. The Steakhouse Jr. Cheeseburger Deluxe is $1.49* at participating locations.

Mobile Goes Mainstream

McDonald’s, Burger King, and Wendy’s all experimenting with mobile payments.

Quick service restaurants roll out smart phone app payment options for customers
Wendy's is expanding its mobile payment options to more U.S. markets throughout 2014.

In the post-recession economy, major quick-service players are still struggling to find new ways to drive traffic and capture the attention and loyalty of the all-important Millennial consumer.

Now some of the biggest brands in the business, including McDonald’s, Wendy’s, and Burger King, think they’ve found the way to do it: mobile payments.

Wendy’s Raises the Bar With Two New Salads

Wendy’s is keeping it fresh with the debut of two new permanent menu items to its premium salad line: the Asian Cashew Chicken Salad and BBQ Ranch Chicken Salad.

Wendy’s is providing salad consumers with tastes they would typically find in casual-dining restaurants, but with the speed, convenience, and price of a quick-service restaurant.   

Wendy's Offers Frosty Fans Sweet Deal

Doing good never tasted so good. Through mid-April, Wendy’s Frosty fans can buy a Frosty Key Tag for $1 while supplies last, which gets them a free Jr. Frosty every time they present the tag with their purchase through August. This sweet deal is part of a program that helps children waiting in foster care find life-changing families.

 

Wendy’s Lures Back Fans with Premium Cod Sandwich

Wendy’s is reeling in fans with the return of its Premium Cod sandwich, which brings cod back to Wendy’s restaurants across the nation for a limited time.

When it comes to fish sandwiches, Wendy’s schools the competition with its North Pacific cod fillet, lightly breaded in crispy panko crumbs and topped with lettuce and creamy tartar sauce.

Wendy’s and Someecards Start Lunch Intervention

Whether it’s lousy winter weather or a devilish deadline, too many workers stay deskbound at lunchtime or skip lunch altogether. As workers trudge back to the office amidst winter weather conditions, Wendy’s will urge them not to take shelter with the all-too-familiar lunch habits.

Recent surveys reveal as many as two-thirds of workers eat at their desks—or not at all—for lunch. And a 2013 study in the American Management Journal found that employees who work through lunch feel more stress and are less productive than those who take a break.

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