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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Operators roll out more nutritious breads to appeal to health-conscious consumers.
Sign of the Times
Wendy’s brand revamp serves as an industry case study for how traditional quick serves must embrace change.
Wendy’s Lends Its Voice to Adoption
Brand spotlights its longstanding work with adoption and foster care.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
A New Face for Quick Service
The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.
The Big Cheese
A bevy of cheese varieties livens up sandwich options.
Value Isn’t Cheap
Study shows customers care more about value than price.
Small Portions a Big Idea
Little servings give diners an opportunity to control health, value, and variety.
Salads mix wide variety of ingredients to tempt diners.
Wendy’s Testing Build-Your-Own Sandwich Program
Wendy’s is testing a build-your-own sandwich program, a move that could nudge the company even closer to its goal of competing more with the fast-casu...
Wendy's Brings Back the Pretzel Bun
Wendy’s announced it is adding its Pretzel Bacon Cheeseburger and Pretzel Pub Chicken sandwiches back to the menu beginning in early July.
Wendy’s Adds Steakhouse Flair in New Cheeseburger
Leave your suit and tie at home this summer—Wendy’s is serving steakhouse taste without the steakhouse price with the introduction of the new Steakhou...
Wendy’s Raises the Bar With Two New Salads
Wendy’s is keeping it fresh with the debut of two new permanent menu items to its premium salad line: the Asian Cashew Chicken Salad and BBQ Ranch Chi...
Wendy's Offers Frosty Fans Sweet Deal
Doing good never tasted so good.
Wendy’s Lures Back Fans with Premium Cod Sandwich
Wendy’s is reeling in fans with the return of its Premium Cod sandwich, which brings cod back to Wendy’s restaurants across the nation for a limited t...
Wendy’s and Someecards Start Lunch Intervention
Whether it’s lousy winter weather or a devilish deadline, too many workers stay deskbound at lunchtime or skip lunch altogether.
Wendy’s Unveils Mediterranean-Inspired Cheeseburger
Say hello—make that, ciao—to Wendy's new Ciabatta Bacon Cheeseburger.
NPD: Consumer Habits Shouldn’t Stop Brand Innovation
Despite buzz around the industry surrounding Millennials’ desire for new and adventurous foods, a recent report from The NPD Group found that more tha...
Wendy’s Heats Up Value Menu
Wendy’s is now offering two new bold spice-flavored 99-cent items: the Spicy Chipotle Crispy Chicken Sandwich and Spicy Chipotle Jr. Cheeseburger.
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