Wendy's

Wendy’s Adds Steakhouse Flair in New Cheeseburger

Leave your suit and tie at home this summer—Wendy’s is serving steakhouse taste without the steakhouse price with the introduction of the new Steakhouse Jr. Cheeseburger Deluxe.

The new limited-time cheeseburger boasts a fresh, never-frozen beef hamburger patty seasoned with steakhouse seasoning, melted cheese and a garlic aioli sauce made with roasted garlic, onion, and Dijon mustard. The hamburger patty is topped with sliced red onion, hand-cut tomato and hand-leafed lettuce. The Steakhouse Jr. Cheeseburger Deluxe is $1.49* at participating locations.

Mobile Goes Mainstream

McDonald’s, Burger King, and Wendy’s all experimenting with mobile payments.

Quick service restaurants roll out smart phone app payment options for customers
Wendy's is expanding its mobile payment options to more U.S. markets throughout 2014.

In the post-recession economy, major quick-service players are still struggling to find new ways to drive traffic and capture the attention and loyalty of the all-important Millennial consumer.

Now some of the biggest brands in the business, including McDonald’s, Wendy’s, and Burger King, think they’ve found the way to do it: mobile payments.

Wendy’s Raises the Bar With Two New Salads

Wendy’s is keeping it fresh with the debut of two new permanent menu items to its premium salad line: the Asian Cashew Chicken Salad and BBQ Ranch Chicken Salad.

Wendy’s is providing salad consumers with tastes they would typically find in casual-dining restaurants, but with the speed, convenience, and price of a quick-service restaurant.   

Wendy's Offers Frosty Fans Sweet Deal

Doing good never tasted so good. Through mid-April, Wendy’s Frosty fans can buy a Frosty Key Tag for $1 while supplies last, which gets them a free Jr. Frosty every time they present the tag with their purchase through August. This sweet deal is part of a program that helps children waiting in foster care find life-changing families.

 

Wendy’s Lures Back Fans with Premium Cod Sandwich

Wendy’s is reeling in fans with the return of its Premium Cod sandwich, which brings cod back to Wendy’s restaurants across the nation for a limited time.

When it comes to fish sandwiches, Wendy’s schools the competition with its North Pacific cod fillet, lightly breaded in crispy panko crumbs and topped with lettuce and creamy tartar sauce.

Wendy’s and Someecards Start Lunch Intervention

Whether it’s lousy winter weather or a devilish deadline, too many workers stay deskbound at lunchtime or skip lunch altogether. As workers trudge back to the office amidst winter weather conditions, Wendy’s will urge them not to take shelter with the all-too-familiar lunch habits.

Recent surveys reveal as many as two-thirds of workers eat at their desks—or not at all—for lunch. And a 2013 study in the American Management Journal found that employees who work through lunch feel more stress and are less productive than those who take a break.

Wendy’s Unveils Mediterranean-Inspired Cheeseburger

Say hello—make that, ciao—to Wendy's new Ciabatta Bacon Cheeseburger. The new item features Mediterranean-inspired ingredients like rosemary garlic aioli, roasted chopped tomatoes, spring mix, and Asiago cheese with a hot quarter-pound patty and applewood-smoked bacon served on toasted ciabatta bread.

NPD: Consumer Habits Shouldn’t Stop Brand Innovation

Despite buzz around the industry surrounding Millennials’ desire for new and adventurous foods, a recent report from The NPD Group found that more than 70 percent of restaurant guests will not try a new menu item.

Analysts believe that percentage could be even higher for the quick-service industry.

Wendy’s Heats Up Value Menu

Wendy’s is now offering two new bold spice-flavored 99-cent items: the Spicy Chipotle Crispy Chicken Sandwich and Spicy Chipotle Jr. Cheeseburger.

Both the Spicy Chipotle Crispy Chicken Sandwich and the Spicy Chipotle Jr. Cheeseburger include melted Pepper Jack cheese, jalapeños, and a signature spicy sauce on top of a beef patty or a crispy chicken fillet.

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