Sign of the Times

On November 15, 1969, Dave Thomas put 20-plus years of restaurant experience into the opening of his very own fast-food joint, Wendy’s Old Fashioned Hamburgers. That first restaurant, located in Columbus, Ohio, set a precedent for quick-service burger chains by capitalizing on a promise to consumers that its iconic square patties were fresh, never frozen. Even in those years the buzzword resonated, and so Wendy’s began its journey to becoming one of the nation’s largest hamburger chains.

Wendy’s Testing Build-Your-Own Sandwich Program

A flier for Wendy's new build-your-own-sandwich platform being tested in two Columbus, Ohio, restaurants.

Wendy’s is testing a build-your-own sandwich program, a move that could nudge the company even closer to its goal of competing more with the fast-casual segment.

The trial launched at two restaurants in Columbus, Ohio, near Wendy’s headquarters. These units were also the first to be rebuilt with the company’s modern design.

Wendy’s Lends Its Voice to Adoption

Back in 1992, Wendy’s founder Dave Thomas created the Dave Thomas Foundation for Adoption (DTFA), a nonprofit embracing a laser-like commitment to driving adoption awareness and increasing the adoption of children from America’s foster care system.

This past March, Wendy’s placed adoption and its intimate link to the cause front and center with the company’s first-ever national marketing campaign designed explicitly to raise awareness for foster care adoption.

Wendy's Brings Back the Pretzel Bun

Wendy’s announced it is adding its Pretzel Bacon Cheeseburger and Pretzel Pub Chicken sandwiches back to the menu beginning in early July.

“When we removed the pretzel bun from restaurants last year, we made way for other premium bread carriers, but consumers made it clear we couldn’t say goodbye to pretzel forever,” says Craig Bahner, CMO. “The pretzel bun was a cornerstone of our menu innovation last year, and we are bringing it back to delight consumers who love this special taste from Wendy’s.”

Courting Calorie Counters

The nutritional value of limited-service restaurant food has been the topic of debate among consumers, critics, and operators for some time. Growing concerns over Americans’ high obesity levels have only heightened the debate, leading some observers to encourage increased governmental regulation of food, others to urge more focus on informed, unforced choice.

Much of the talk has been about calories, because consuming too many of those without accompanying exercise results in additional pounds.

Wendy’s Adds Steakhouse Flair in New Cheeseburger

Leave your suit and tie at home this summer—Wendy’s is serving steakhouse taste without the steakhouse price with the introduction of the new Steakhouse Jr. Cheeseburger Deluxe.

The new limited-time cheeseburger boasts a fresh, never-frozen beef hamburger patty seasoned with steakhouse seasoning, melted cheese and a garlic aioli sauce made with roasted garlic, onion, and Dijon mustard. The hamburger patty is topped with sliced red onion, hand-cut tomato and hand-leafed lettuce. The Steakhouse Jr. Cheeseburger Deluxe is $1.49* at participating locations.

Mobile Goes Mainstream

McDonald’s, Burger King, and Wendy’s all experimenting with mobile payments.

Quick service restaurants roll out smart phone app payment options for customers
Wendy's is expanding its mobile payment options to more U.S. markets throughout 2014.

In the post-recession economy, major quick-service players are still struggling to find new ways to drive traffic and capture the attention and loyalty of the all-important Millennial consumer.

Now some of the biggest brands in the business, including McDonald’s, Wendy’s, and Burger King, think they’ve found the way to do it: mobile payments.

Wendy’s Raises the Bar With Two New Salads

Wendy’s is keeping it fresh with the debut of two new permanent menu items to its premium salad line: the Asian Cashew Chicken Salad and BBQ Ranch Chicken Salad.

Wendy’s is providing salad consumers with tastes they would typically find in casual-dining restaurants, but with the speed, convenience, and price of a quick-service restaurant.   

Wendy's Offers Frosty Fans Sweet Deal

Doing good never tasted so good. Through mid-April, Wendy’s Frosty fans can buy a Frosty Key Tag for $1 while supplies last, which gets them a free Jr. Frosty every time they present the tag with their purchase through August. This sweet deal is part of a program that helps children waiting in foster care find life-changing families.