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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Operators roll out more nutritious breads to appeal to health-conscious consumers.
Sign of the Times
Wendy’s brand revamp serves as an industry case study for how traditional quick serves must embrace change.
Wendy’s Lends Its Voice to Adoption
Brand spotlights its longstanding work with adoption and foster care.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
A New Face for Quick Service
The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.
The Big Cheese
A bevy of cheese varieties livens up sandwich options.
Value Isn’t Cheap
Study shows customers care more about value than price.
Small Portions a Big Idea
Little servings give diners an opportunity to control health, value, and variety.
Salads mix wide variety of ingredients to tempt diners.
Do Consumers Prefer Wendy's Over McDonald's?
In a national taste test, consumers said that Wendy's new French fries taste better than McDonald's fries. Specifically, 56 percent of consumers takin...
Wendy’s Beverage Menu Gets ‘Pure’ Addition
Wendy’s has added Nestlé Pure Life Purified brand bottled water to its beverage menu, demonstrating a continued commitment to offering patrons nutriti...
Wendy's Signs Deal for Japanese Stores
Wendy’s/Arby’s International Inc., a subsidiary of Wendy’s/Arby’s Group Inc., and Higa Industries Co.
Big Growth Plans for Wendy’s
Wendy’s International, Inc., a subsidiary of Wendy’s/Arby’s Group, Inc.
Is Wendy's Looking to Split with Arby's?
Wendy's/Arby's Group Inc., the third-largest quick-service restaurant company in the U.S., announced it is exploring strategic alternatives for Arby’s...
Arby’s Tips its (Red) Hat to Suppliers
Arby’s Restaurant Group, Inc.; ARCOP, Inc.; and Strategic Sourcing Group Co-op, LLC (SSG), honored nine suppliers with Red Hat Supplier Achievement Aw...
Can't Decide Which Wendy's Meal to Get?
You're in luck: chain offers Pick 2 offering with half-sized versions of four Garden Sensations salads and seven other items from menu.
Wendy's, In-N-Out Win Big in Zagat Survey
Wendy's takes Top Food crown among chains with more than 5,000 units, while In-N-Out is tops in the less-than-5,000 category.
Wendy's of the Caribbean? First Set for 2011
New development agreement will bring 24 Wendy’s restaurants to Trinidad and Tobago and eight other Caribbean markets in next 10 years.
Arby's, Wendy's Prep Big Russian Expansion
Company signs development agreement to open 180 dual-branded Wendy’s and Arby’s restaurants over the next 10 years.
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