Wendy's

Wendy’s Tests Four New Stores

More than a few customers could be seen mouthing the word, “Wow,” as they walked through the electronic sliding door and gazed into the new prototype Wendy’s restaurant that opened Wednesday in Columbus, Ohio.

The redesign, dubbed “ultra modern,” features clean lines, bright lighting, rich colors and some of the top design concepts in the restaurant and retail industries. It is also among four building styles Wendy’s will test in a multiyear strategy to reinvigorate the brand.

Fast Food Closing in on Full Service in Customer Satisfaction

The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.

The American Customer Satisfaction Index (ACSI), released today, found that customer satisfaction with the quick-serve industry had increased 5.3 percent between 2010 and 2011, to a score of 79 out of 100.

The full-service industry, meanwhile, increased only 1.2 percent to a score of 82.

McDonald's Tops BK, But Wendy's Still Has Most Buzz

For the first time since September, McDonald’s surpassed Burger King as a more “buzzed about” burger brand—but it’s still second to Wendy’s.

According to the YouGov BrandIndex, a consumer perception research service of brands, McDonald’s passed Burger King in May in the BrandIndex’s “buzz score,” which measures consumer feedback of brands. As of June 3, McDonald’s buzz score was 23.1 among burger consumers, while Burger King’s was 21.5.

The Case for Humane

Food production and agricultural sustainability seem to be on everyone’s mind these days. In fact, a report released in May by The International Food Information Council found that nearly 60 percent of Americans are now familiar with food sustainability issues. From best-selling books like Michael Pollan’s In Defense of Food and Mark Bittman’s Food Matters to widely read articles and editorials in The New York Times, TIME magazine, and USA Today, signs point to a dietary revolution that transcends concerns over health and delves into meatier matters, so to speak.

Wendy's Has a Berry Good Idea This Summer

Wendy's is introducing its new Berry Almond Chicken Salad—a fresh, innovative approach to salads that no other national fast food chain has accomplished. By marrying fresh berries with gourmet ingredients, Wendy's All-American salad will tantalize taste buds in its 6,200 North American restaurants during the peak growing season for strawberries and blueberries this summer.

Also, the fruits—including raspberries and acai berries—in the salad's fat-free raspberry vinaigrette dressing are "super foods" that provide significant amounts of health-promoting nutrients.

LIVE: Freestyle Innovation Continues at NRA

Coca-Cola Co. has partnered with a technology company to allow the new Coca Cola Freestyle fountain dispensers to work hand-in-hand with radio-frequency identification (RFID) chips imbedded in beverage cups.

The tagged cups will trigger the computer software in Coca Cola Freestyle machines to pour the customer's beverage. Without the chip, the dispenser won't work.

Saved Time, Better Crew in New Wendy's Recruiting Tool

WyckWyre.com, the Web-based recruiting solution developed specifically for the restaurant and hospitality industry, recently joined forces with several Wendy’s franchisees to help them recruit better team members and save time in the process.

More than 73 percent of Wendy’s managers said that the process, including a fully customizable Virtual Interview process for each applicant, saved them time hiring new employees when compared to traditional hiring methods and other Web-based systems.

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