Wendy's

QSR Drive-Thru Performance Study

How does your brand stack up to the seven best drive-thru chains in the nation?

It’s true that different brands excel at different things, be it in the area of nutritional offerings, customer service, or speed.

It’s true, too, with drive-thru service; some brands perform better than the rest. And this year the QSR Drive-Thru Performance Study focuses on seven brands as a benchmark group that have consistently, year after year, risen to the top of the heap in drive-thru performance.

Drive-thru performance was first studied in 1998 to gauge the speed and accuracy of fast feeders and encourage the industry to improve its service. And improve it did:

Manitowoc Announces Executive Appointments

Manitowoc Foodservice announces the promotion of Kathy Veder to the newly created position of VP Global Accounts, Wendy’s, Chick-fil-A, and Arby’s. In her new role, Veder will focus on marketing initiatives including strategic direction, product line management, business development, customer service, and delivering on Manitowoc’s promise to its end-user customers.

Fruit Blooms on Menus

As consumers increasingly seek healthy, great-tasting food, it seems that more chefs and restaurant operators are looking to fruit as a perfect ingredient for menu items.

The health benefits are obvious. Most fruit is low in fat, sodium, and calories; full of vitamins and minerals; and has no cholesterol. It also provides natural sweetness.

Fruit has been part of limited-service restaurants’ menus for decades, mostly in desserts or in beverages like orange juice or strawberry milkshakes. Now it’s expanding.

Fast Food Still Gets the Love on Social Media

Despite the negative headlines that the fast food industry tends to generate, a new report shows that the vast majority of opinions about the industry on social media are positive.

A new study by New York City–based research firm Amplicate, “Public Opinion on Fast Food Chains in the U.S. on Social Media,” shows that 70 percent of all opinions posted about the industry on social media in the last year were positive.

Juan Alvarez, CEO of Amplicate, says his firm used a complex system to gather information across Twitter and Facebook about consumer sentiment.

Wendy's CEO Steps Down, To Be Replaced By Yum COO

The Wendy’s Company announced that Emil J. Brolick will join Wendy’s as president and CEO, effective September 12. Brolick, who will relocate to the Dublin, Ohio, area, will also join the Company’s Board of Directors. He succeeds Roland Smith, who will step down from his role as president and CEO but serve as a senior advisor to the Company during a transition period with Brolick through the end of the year. Smith will remain on the Company’s Board of Directors.

The State of Snacks

It’s 3 p.m., and there are still two hours left in the workday.

As the afternoon drags, a snack would be a great pick-me-up. There’s a vending machine in the break room and a convenience store down the street.

Better yet, how about something fresh from a restaurant?

Increasingly, consumers are looking at quick-service restaurants to grab a bite to eat during nontraditional dining hours, such as mid-morning, mid-afternoon, or late evening.

Wendy’s Tests Four New Stores

More than a few customers could be seen mouthing the word, “Wow,” as they walked through the electronic sliding door and gazed into the new prototype Wendy’s restaurant that opened Wednesday in Columbus, Ohio.

The redesign, dubbed “ultra modern,” features clean lines, bright lighting, rich colors and some of the top design concepts in the restaurant and retail industries. It is also among four building styles Wendy’s will test in a multiyear strategy to reinvigorate the brand.

Fast Food Closing in on Full Service in Customer Satisfaction

The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.

The American Customer Satisfaction Index (ACSI), released today, found that customer satisfaction with the quick-serve industry had increased 5.3 percent between 2010 and 2011, to a score of 79 out of 100.

The full-service industry, meanwhile, increased only 1.2 percent to a score of 82.

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