From now through Father's Day, a cool Frosty from Wendy's can help warm the hearts of thousands of children seeking adoptive families. Even "virtual" Frostys will do the trick.
For the first time since September, McDonald’s surpassed Burger King as a more “buzzed about” burger brand—but it’s still second to Wendy’s.
According to the YouGov BrandIndex, a consumer perception research service of brands, McDonald’s passed Burger King in May in the BrandIndex’s “buzz score,” which measures consumer feedback of brands. As of June 3, McDonald’s buzz score was 23.1 among burger consumers, while Burger King’s was 21.5.
Food production and agricultural sustainability seem to be on everyone’s mind these days. In fact, a report released in May by The International Food Information Council found that nearly 60 percent of Americans are now familiar with food sustainability issues. From best-selling books like Michael Pollan’s In Defense of Food and Mark Bittman’s Food Matters to widely read articles and editorials in The New York Times, TIME magazine, and USA Today, signs point to a dietary revolution that transcends concerns over health and delves into meatier matters, so to speak.
Wendy's is introducing its new Berry Almond Chicken Salad—a fresh, innovative approach to salads that no other national fast food chain has accomplished. By marrying fresh berries with gourmet ingredients, Wendy's All-American salad will tantalize taste buds in its 6,200 North American restaurants during the peak growing season for strawberries and blueberries this summer.
Also, the fruits—including raspberries and acai berries—in the salad's fat-free raspberry vinaigrette dressing are "super foods" that provide significant amounts of health-promoting nutrients.
Coca-Cola Co. has partnered with a technology company to allow the new Coca Cola Freestyle fountain dispensers to work hand-in-hand with radio-frequency identification (RFID) chips imbedded in beverage cups.
The tagged cups will trigger the computer software in Coca Cola Freestyle machines to pour the customer's beverage. Without the chip, the dispenser won't work.
WyckWyre.com, the Web-based recruiting solution developed specifically for the restaurant and hospitality industry, recently joined forces with several Wendy’s franchisees to help them recruit better team members and save time in the process.
More than 73 percent of Wendy’s managers said that the process, including a fully customizable Virtual Interview process for each applicant, saved them time hiring new employees when compared to traditional hiring methods and other Web-based systems.
A new survey of the Business Roundtable, an association of CEOs of corporations representing a combined workforce of more than 13 million employees, projects an increase in hiring is ahead. Fifty-two percent of CEOs said they will add to payrolls, up from 45 percent in the fourth quarter and the largest share on record. This is good news for unemployed workers, but for hiring managers, like Scott McGarvey, the HR director of Wendy’s franchisee Sinkula Investments, it means more competition for applicants and more hiring tasks.
In a national taste test, consumers said that Wendy's new French fries taste better than McDonald's fries. Specifically, 56 percent of consumers taking the test chose Wendy's, McDonald's received 39 percent, and 4 percent had no preference.
"We're taking on the giant—McDonald's—with our natural-cut fries with sea salt," says Ken Calwell, Wendy's chief marketing officer. "Consumers are noticing we have completely new French fries, and we're thrilled with the early results."
In many cases, it’s a different consumer out there today deciding where to dine when the urge hits. Throughout the recession, full-service restaurants offered so many fire-sale bargains that those little affected by the economy could almost feel guilty for practically stealing meals when they would have just as willingly paid regular price.