Wendy's

The Case for Humane

Food production and agricultural sustainability seem to be on everyone’s mind these days. In fact, a report released in May by The International Food Information Council found that nearly 60 percent of Americans are now familiar with food sustainability issues. From best-selling books like Michael Pollan’s In Defense of Food and Mark Bittman’s Food Matters to widely read articles and editorials in The New York Times, TIME magazine, and USA Today, signs point to a dietary revolution that transcends concerns over health and delves into meatier matters, so to speak.

Wendy's Has a Berry Good Idea This Summer

Wendy's is introducing its new Berry Almond Chicken Salad—a fresh, innovative approach to salads that no other national fast food chain has accomplished. By marrying fresh berries with gourmet ingredients, Wendy's All-American salad will tantalize taste buds in its 6,200 North American restaurants during the peak growing season for strawberries and blueberries this summer.

Also, the fruits—including raspberries and acai berries—in the salad's fat-free raspberry vinaigrette dressing are "super foods" that provide significant amounts of health-promoting nutrients.

LIVE: Freestyle Innovation Continues at NRA

Coca-Cola Co. has partnered with a technology company to allow the new Coca Cola Freestyle fountain dispensers to work hand-in-hand with radio-frequency identification (RFID) chips imbedded in beverage cups.

The tagged cups will trigger the computer software in Coca Cola Freestyle machines to pour the customer's beverage. Without the chip, the dispenser won't work.

Saved Time, Better Crew in New Wendy's Recruiting Tool

WyckWyre.com, the Web-based recruiting solution developed specifically for the restaurant and hospitality industry, recently joined forces with several Wendy’s franchisees to help them recruit better team members and save time in the process.

More than 73 percent of Wendy’s managers said that the process, including a fully customizable Virtual Interview process for each applicant, saved them time hiring new employees when compared to traditional hiring methods and other Web-based systems.

Wendy's Franchisee Scores Automated Hiring Help

A new survey of the Business Roundtable, an association of CEOs of corporations representing a combined workforce of more than 13 million employees, projects an increase in hiring is ahead. Fifty-two percent of CEOs said they will add to payrolls, up from 45 percent in the fourth quarter and the largest share on record. This is good news for unemployed workers, but for hiring managers, like Scott McGarvey, the HR director of Wendy’s franchisee Sinkula Investments, it means more competition for applicants and more hiring tasks.

Do Consumers Prefer Wendy's Over McDonald's?

In a national taste test, consumers said that Wendy's new French fries taste better than McDonald's fries. Specifically, 56 percent of consumers taking the test chose Wendy's, McDonald's received 39 percent, and 4 percent had no preference.

"We're taking on the giant—McDonald's—with our natural-cut fries with sea salt," says Ken Calwell, Wendy's chief marketing officer.  "Consumers are noticing we have completely new French fries, and we're thrilled with the early results."

What Happened to Table Service?

In many cases, it’s a different consumer out there today deciding where to dine when the urge hits. Throughout the recession, full-service restaurants offered so many fire-sale bargains that those little affected by the economy could almost feel guilty for practically stealing meals when they would have just as willingly paid regular price.

Wendy's Signs Deal for Japanese Stores

Wendy’s/Arby’s International Inc., a subsidiary of Wendy’s/Arby’s Group Inc., and Higa Industries Co. Ltd., a successful food importer and distributor based in Tokyo, announced the signing of a joint venture agreement to develop and operate Wendy’s restaurants in Japan.

The first Wendy’s restaurant is expected to open in Tokyo later this year with plans to rapidly expand the brand throughout the country in the coming years.

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