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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Operators roll out more nutritious breads to appeal to health-conscious consumers.
Sign of the Times
Wendy’s brand revamp serves as an industry case study for how traditional quick serves must embrace change.
Wendy’s Lends Its Voice to Adoption
Brand spotlights its longstanding work with adoption and foster care.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
A New Face for Quick Service
The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.
The Big Cheese
A bevy of cheese varieties livens up sandwich options.
Value Isn’t Cheap
Study shows customers care more about value than price.
Small Portions a Big Idea
Little servings give diners an opportunity to control health, value, and variety.
Salads mix wide variety of ingredients to tempt diners.
Wendy's Picks Panasonic as POS Provider
The choice was made after months of intense product testing and evaluation.
Minnesota Wendy's Goes All Digital
Restaurant completes digital transition with digital menuboards, POS systems,and more.
Menuboard Developer Donates to Wendy's Auction
WANDisplay Digital Menu Board auctioned away at Dave Thomas Foundation for Adoption charity golf outing.
Wendy's International Selects Creative Agency
Kaplan Thaler Group to head advertising, media planning, digital marketing, and restaurant activation.
National Chains Switching to Cage-free Eggs
Humane treatment of egg-laying hens at the heart of the issue.
Wendy's Minnesota Franchises Update Drive-Thru
Climate-controlled drive-thru menuboard able to withstand Minnesota weather.
Wendy’s/Arby’s to Seed Middle East and North Africa with Cobrands
Cobranded Wendy's/Arby's unit will be the key to the group's international expansion, says CEO and president Roland Smith.
The Far East Comes to Wendy's
The hamburger chain is rolling out its Sweet & Spicy Boneless Wings with national advertising to follow.
Wendy’s/Arby’s Announces Quarterly Cash Dividend
The cash dividend of $0.015 per share will be payable on June 15, 2009, to Wendy’s/Arby’s Group, Inc. stockholders.
Wendy's Named Most Adoption-Friendly Workplace in Foodservice
Others on the list include Barilla America and The Hershey Company.
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