Two decades ago, as Wendy’s was mired in a sales slump, the burger chain turned to its founder, Dave Thomas, to serve as its advertising voice.
The move proved fortuitous. After a shaky start, Thomas evolved into the folksy, self-effacing face of the company—and a beloved American character. He remained the heart of Wendy’s advertising until his death in 2002.
Now the chain is trying another member of the Thomas family in commercials. This time, it’s Thomas’ daughter, Wendy, who was the source of the chain’s name and was the model for its logo.