Saved Time, Better Crew in New Wendy's Recruiting Tool

WyckWyre.com, the Web-based recruiting solution developed specifically for the restaurant and hospitality industry, recently joined forces with several Wendy’s franchisees to help them recruit better team members and save time in the process.

More than 73 percent of Wendy’s managers said that the process, including a fully customizable Virtual Interview process for each applicant, saved them time hiring new employees when compared to traditional hiring methods and other Web-based systems.

Wendy's Franchisee Scores Automated Hiring Help

A new survey of the Business Roundtable, an association of CEOs of corporations representing a combined workforce of more than 13 million employees, projects an increase in hiring is ahead. Fifty-two percent of CEOs said they will add to payrolls, up from 45 percent in the fourth quarter and the largest share on record. This is good news for unemployed workers, but for hiring managers, like Scott McGarvey, the HR director of Wendy’s franchisee Sinkula Investments, it means more competition for applicants and more hiring tasks.

Do Consumers Prefer Wendy's Over McDonald's?

In a national taste test, consumers said that Wendy's new French fries taste better than McDonald's fries. Specifically, 56 percent of consumers taking the test chose Wendy's, McDonald's received 39 percent, and 4 percent had no preference.

"We're taking on the giant—McDonald's—with our natural-cut fries with sea salt," says Ken Calwell, Wendy's chief marketing officer.  "Consumers are noticing we have completely new French fries, and we're thrilled with the early results."

What Happened to Table Service?

In many cases, it’s a different consumer out there today deciding where to dine when the urge hits. Throughout the recession, full-service restaurants offered so many fire-sale bargains that those little affected by the economy could almost feel guilty for practically stealing meals when they would have just as willingly paid regular price.

Wendy's Signs Deal for Japanese Stores

Wendy’s/Arby’s International Inc., a subsidiary of Wendy’s/Arby’s Group Inc., and Higa Industries Co. Ltd., a successful food importer and distributor based in Tokyo, announced the signing of a joint venture agreement to develop and operate Wendy’s restaurants in Japan.

The first Wendy’s restaurant is expected to open in Tokyo later this year with plans to rapidly expand the brand throughout the country in the coming years.

Trickle-Down Theory

There was a time when the only place you could find Black Angus beef on a menu was at some of the nation’s finest steakhouses. But these days, Angus burgers are served at McDonald’s, Back Yard Burgers, Carl’s Jr., Hardee’s, and Smashburger and are just one of many fine-dining menu items, ingredients, and techniques that were adopted by quick-service and fast-casual restaurants over the last decade.

Fine-Dining Trends that Are Headed Your Way

In 2015, the single most popular dish on quick-serve restaurant menus will be a sumptuous curried goat sandwich served with fried lentils and a crispy tamarind-orange flatbread.

Shortly thereafter, thick, frosty duck confit milkshakes and turnip tots will take the fast food world by storm.

Then, by 2017, drive-thru windows will be overwhelmed by customers determined to get their hands on the latest menu sensation: big, brimming bowls of real Spanish-style paella, replete with fresh mussels and clams and saffron-infused rice.

Arby’s Sale Had Warning Signs

Analysts say the brand has suffered over the last decade, but still estimate a purchase price of at least $335 million.

Just two years after getting hitched, Wendy’s and Arby’s may be breaking up. But few analysts are surprised.

Wendy’s/Arby’s Group Inc., the Atlanta-based company that owns the two quick-service restaurant brands, said last week that it is seeking “strategic alternatives” for Arby’s, including a possible sale of the struggling roast beef sandwich chain.

“The reality is that the Wendy’s brand, given its relative size and scope, is the key driver of shareholder return,” chairman Nelson Peltz said bluntly in a statement.