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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Operators roll out more nutritious breads to appeal to health-conscious consumers.
Sign of the Times
Wendy’s brand revamp serves as an industry case study for how traditional quick serves must embrace change.
Wendy’s Lends Its Voice to Adoption
Brand spotlights its longstanding work with adoption and foster care.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
A New Face for Quick Service
The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.
The Big Cheese
A bevy of cheese varieties livens up sandwich options.
Value Isn’t Cheap
Study shows customers care more about value than price.
Small Portions a Big Idea
Little servings give diners an opportunity to control health, value, and variety.
Salads mix wide variety of ingredients to tempt diners.
Quick-Serve Growth Proves Recession Resistant
A new Technomic report finds the limited-service industry is bucking the trend.
Wendy's Gets in the (Video) Game
In the first-ever quick-serve partnership for Ubisoft, Wendy's will offer Petz-themed Kids Meals.
Watchdog Group Demands Industry Value [the] Meal
Corporate Accountability International demands top fast food chains stop interfering with public health policy.
Wendy's Awards Heisman
The award ceremony will air on ESPN2, Sunday, Dec. 14.
Wendy’s/Arby’s Group Picks Exec Team
Roland Smith stacks c-suite with seasoned veterans.
The Drive-Thru on Wall Street
A look at the most-recent financial reports from the top quick-serve brands.
How the Wendy's 99 Cent Menu Will Save Smith
Roland Smith hopes to grow sales, operating profits, and cash flow for both Wendy's and Arby's.
Wendy's Begins Halloween Coupon Program
In 2007, the coupon program raised about $1.6 million for foster care adoption throughout the U.S. and Canada.
Arby's and Wendy's Becomes Wendy's/Arby's Group, Inc.
Under the agreement, Arby's shareholders will receive 4.25 shares of Triarc stock.
Wendy's, Triarc Merger Approved
Stockholders/shareholders from both companies voted in favor of the $2 billion merger.
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