Wendy's

Wendy’s Breakfast 3.0

A leading burger chain hopes its effort to build the morning daypart is “real” this time.

In an effort to grab a share of the fast-growing morning daypart, Wendy’s launched a new breakfast menu in three test markets and part of a fourth.

The nation’s No. 3 burger chain, which has operational headquarters in suburban Columbus, Ohio, is gauging customer sentiment for a quartet of distinctive breakfast sandwiches, a new coffee blend, a value menu, and a handful of side items.

Local Heroes Top Golden Arches

In a recent survey, local brands, fast casuals, and (of course) Chick-fil-A rank at the top of consumer satisfaction list.

Chick-fil-A, Chipotle, and Panera Bread rank among the best quick serves in the country in customer satisfaction, according to a study J.D. Power and Associates released on Tuesday.

The 2010 U.S. Restaurant Satisfaction Study evaluated consumer responses to an online survey that measured four aspects of customer satisfaction: price, environment (ambiance, cleanliness, convenience of location/hours), meal (quality/taste of food, meal presentation, portion size), and service (speed, wait staff courtesy/friendliness). 

One Sauce Doesn’t Fit All

Using ketchup to dip or slather french fries is a long-established American tradition. The pairing has not only provided consumers with a distinct flavor, but it has given diners the ability to choose how much of the condiment to use, based on their own tastes.

It turns out that this flavor-control ritual also served as the restaurant industry’s foreshadowing of a much larger concept—individualization—that has been sweeping across the industrial world for the past couple of decades.

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