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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Operators roll out more nutritious breads to appeal to health-conscious consumers.
Sign of the Times
Wendy’s brand revamp serves as an industry case study for how traditional quick serves must embrace change.
Wendy’s Lends Its Voice to Adoption
Brand spotlights its longstanding work with adoption and foster care.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
A New Face for Quick Service
The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.
The Big Cheese
A bevy of cheese varieties livens up sandwich options.
Value Isn’t Cheap
Study shows customers care more about value than price.
Small Portions a Big Idea
Little servings give diners an opportunity to control health, value, and variety.
Salads mix wide variety of ingredients to tempt diners.
Wendy’s Father’s Day Frosty Promotion Helps Children in Foster Care
The second annual Father's Day Frosty Weekend supports the cause of foster care adoption.
Wendy's Will Introduce New Frosty Shakes
Unlike the traditional product, the new Frosty Shakes are topped with whipped cream and a cherry and are served with a straw.
Wendy's Picked as No. 1 Adoption Friendly Business
Wendy's offers employees up to $23,300 in financial reimbursement and six weeks of paid leave per adoption.
PETA Challenges Triarc to Change Wendy's Practices
PETA president Ingrid E. Newkirk has written a letter to Triarc executives urging the company to move Wendy's away from using eggs from caged birds.
Triarc Companies Buys Wendy's
After two failed attempts, Triarc will purchase Wendy's for $2.34 billion.
Wendy's Names Chief of North America Operations
Steve Farrar will be responsible for improving restaurant operations at company and franchise restaurants beginning April 14.
Wendy's Introduces Chicken Wraps
Three new chicken wraps debut on the Wendy's menu this week. Each will sell for $1.49.
Wendy's Brings Back SW Caesar Salad
The Southwest Chicken Caesar Salad will be brought back as a limited-time offering during April and May.
Wendy's to Expand in Mexico
Two new franchisees will build and operate more than 60 restaurants over the next seven years.
Wendy's Debuts Spicy Baconator
The bold sandwich features six strips of bacon on two hamburgers with two slices of Pepper Jack cheese, chipotle ranch sauce, and jalapenos.
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