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Bird is the Word
Long an American staple, fried chicken today is getting more creative.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Operators roll out more nutritious breads to appeal to health-conscious consumers.
Sign of the Times
Wendy’s brand revamp serves as an industry case study for how traditional quick serves must embrace change.
Wendy’s Lends Its Voice to Adoption
Brand spotlights its longstanding work with adoption and foster care.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
A New Face for Quick Service
The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.
The Big Cheese
A bevy of cheese varieties livens up sandwich options.
Value Isn’t Cheap
Study shows customers care more about value than price.
Small Portions a Big Idea
Little servings give diners an opportunity to control health, value, and variety.
Wendy's to Expand in Mexico
Two new franchisees will build and operate more than 60 restaurants over the next seven years.
Wendy's Debuts Spicy Baconator
The bold sandwich features six strips of bacon on two hamburgers with two slices of Pepper Jack cheese, chipotle ranch sauce, and jalapenos.
Wendy's Names Interim CMO
Paul Kershisnik joined Wendy's in March 2007 as senior vice president of marketing strategy and innovation.
Wendy's Quarter Same-Store Sales Fall
Average same-store sales at U.S. company restaurants decreased 0.8 percent for the quarter, compared to a 3.1 percent increase during the same quarter a year ago.
Wendy’s Launches National Search for New CMO
In the meantime, the chain's marketing strategy, the "That's Right" campaign, will continue, but at an accelerated pace.
Wendy's Announces Contest Winner
Wendy’s asked burger lovers to enter Build Wendy’s New Burger contest for an opportunity to create a new addition to its menu in 2008. A Philly Style Hoagie Burger won.
Wendy's Gives Away 100 Million Songs
In partnership with digital music provider, Rhapsody, Wendy's will offer combo-meal customers a code that can be redeemed for free music on the site.
Wendy’s Rolls Out Phase 2 of its Strategic Growth Plan
Kerrii B. Anderson, CEO and President of Wendy's International, Inc. announced today that the company is launching the next phase of its strategic growth plan...
Wendy's 3Q Sales Growth Slows
Wendy's says key measure of sales growth slowed in 3rd quarter.
Wendy's Franchise Owner Wants to Make a Bid for Hamburger Chain
The owner of 134 Wendy's restaurants wants to make a bid for the nation's No. 3 hamburger chain with two private-equity firms.
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