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Operators roll out more nutritious breads to appeal to health-conscious consumers.
Sign of the Times
Wendy’s brand revamp serves as an industry case study for how traditional quick serves must embrace change.
Wendy’s Lends Its Voice to Adoption
Brand spotlights its longstanding work with adoption and foster care.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
A New Face for Quick Service
The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.
The Big Cheese
A bevy of cheese varieties livens up sandwich options.
Value Isn’t Cheap
Study shows customers care more about value than price.
Small Portions a Big Idea
Little servings give diners an opportunity to control health, value, and variety.
Salads mix wide variety of ingredients to tempt diners.
Tap Into the Network
Women in foodservice—and the brands they work for—benefit from connections, experiences networking groups offer.
Arby's Owner Claims Wendy's Buyout Block
Billionaire investor Nelson Peltz said that the company is blocking him.
Peltz Says Triarc a Natural Buyer for Wendy's
Activist investor Nelson Peltz told Wendy's International Inc. his firm is a "natural strategic buyer" for the burger chain.
Wendy’s Explores Possible Sale
The company is also revising its 2007 outlook due to lower than planned same-store sales and unexpected commodity costs.
New Wendy's Ad Campaign Debuts on 'Idol'
Wendy's is trying to connect with customers in its advertising as it did when founder Dave Thomas appeared in the hamburger chain's commercials.
Zagat Reveals Results of Fast-Food Survey
Wendy's and Panera Bread Co. are voted most popular.
Remote Ordering Gives Wendy's Franchisee a Boost
A Wendy's franchisee in Kentucky is increasing its business an average of 6 percent by moving to remote ordering in the drive-thru.
Wendy's Announces Possible Sale
After announcing the formation of a special committee of directors, the company's shares hit a 52-week high.
NRAEF and Wendy's Honor Top Students
Four college students are awarded $2,000 scholarships at the Women’s Foodservice Forum Annual Leadership and Development Conference.
Wendy's Announces 1Q Sales Increases
Company produces ten consecutive months of positive same-store sales.
Wendy's Adds to Frescata Menu Line
For a limited time Wendy's reinvents a classic picnic favorite.
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